The Third Place is the fusion between the Real and the Virtual. It's the key to using digital technology to create unique customer experiences.
This Book Rapper issue is derived from Joseph Pine and Kim Korn's book Infinite Possibility.
12. Transformations
Experiences
Services
Goods
Economic Value
Beyond Goods and Services
13. Transformations
Guide
Experiences
Stage
Services
Deliver
Goods
Make
Economic Value
Actions to Create Economic Value
14. Customize Transformations
Guide
Customize Experiences
Stage
Customize Services Commoditize
Deliver
Goods Commoditize
Make
Economic Value
To Customise or Commoditize?
16. MATTER NO-MATTER
(atoms) (bits)
Material Substances Digital Substances
SPACE NO-SPACE
(real) (virtual)
Real Places Virtual Places
TIME NO-TIME
(actual) (autonomous)
Actual Events Autonomous Events
The Physics of Reality
17. MATTER NO-MATTER
(atoms) (bits)
Material Substances Digital Substances
SPACE NO-SPACE
(real) (virtual)
Real Places Virtual Places
TIME NO-TIME
(actual) (autonomous)
Actual Events Autonomous Events
The Physics of Virtuality
18. MATTER NO-MATTER
(atoms) (bits)
Material Substances Digital Substances
SPACE NO-SPACE
(real) (virtual)
Real Places Virtual Places
TIME NO-TIME
(actual) (autonomous)
Actual Events Autonomous Events
The Opposites of Reality and Virtuality
19. TIME NO-MATTER
(actual) (bits)
SPACE NO-SPACE
(real) (virtual)
MATTER NO-TIME
(atoms) (autonomous)
Augmented Reality Augmented Virtuality
TIME NO-MATTER TIME NO-MATTER
(actual) (bits) (actual) (bits)
SPACE SPACE NO-SPACE NO-SPACE
(real) (real) (virtual) (virtual)
MATTER NO-TIME MATTER NO-TIME
(atoms) (autonomous) (atoms) (autonomous)
Reality Alternate Reality Physical Virtuality Virtuality
TIME NO-MATTER
(actual) (bits)
SPACE NO-SPACE
(real) (virtual)
MATTER NO-TIME
(atoms) (autonomous)
Warped Reality Mirrored Virtuality
Eight Worlds