Captivate Your Clients With Killer Content
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This slide show is a Book Rapper webinar derived from Ann Handley and CC Chapman's book 'Content Rules'. Content creation and publishing via social media have become the most powerful new channel to attract your ideal clients. Learn why you need to create and share content and how to do it quickly and easily.
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Captivate Your Clients With Killer Content
- 1. It’s OK, we haven’t started yet! Captivate Your Clients with Killer Content Geoff McDonald @IdeasMarketing #ideaslunch
- 2. Captivate Your Clients with Killer Content Geoff McDonald @IdeasMarketing #ideaslunch
- 3. Ideas Architect Book Rapper Follow the conversation on Twitter: @ideasmarketing
- 4. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 5. Part 1 How Content Are You? Geoff McDonald @IdeasMarketing #ideaslunch
- 6. Anything you upload to your website Content is...
- 7. Share Information to attract customers Content Marketing is...
- 8. Welcome to Your Publishing Business! Geoff McDonald @IdeasMarketing #ideaslunch
- 9. 1 2 3 4 Poll : How successful is your publishing business?
- 10. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 11. Part 2 The Book Geoff McDonald @IdeasMarketing #ideaslunch
- 12. Ann Handley + CC Chapman Content Rules
- 13. Ann Handley + CC Chapman Content Rules : Personality Rules!
- 14. I live near Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room. Ann Handley • @MarketingProfs • CCO MarketingProfs.com
- 15. Music Wikipedia Podcasting Digital Dads More speaking! More consulting! CC Chapman • @cc_chapman • cc-chapman.com
- 16. Content is the new Advertising The 5 word book summary
- 17. This is your online reference book Book Rapper thinks...
- 18. Part 3 Content Rules Geoff McDonald @IdeasMarketing #ideaslunch
- 19. Share your content to solve problems : educate, assist, entertain
- 20. Good content attracts customers like a light attracts insects
- 21. Great content will have customers spread the word for you
- 22. Design to be shared
- 23. Design your content to build up and break down
- 24. Go with your strengths What are you good at? Start with being YOU!
- 25. The marketer with the best content wins!
- 26. Part 3 Content Components Geoff McDonald @IdeasMarketing #ideaslunch
- 27. TW Pod Ph FB Vid Bl W FAQ St eB Nine Components of Content Marketing
- 28. Your Publishing Hub Blog (plus newsletter)
- 30. Gift or Register? Ebooks and White Papers
- 31. Stories as Case Studies
- 32. Find? Ask? Buy. FAQ Me!
- 33. A story with real people in it Video
- 34. Talk rst, write later? Podcasting
- 35. Tag Me, Share Me! Photographs
- 36. User Generated Community Facebook and Twitter
- 37. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 38. Part 4 Content Combinations Geoff McDonald @IdeasMarketing #ideaslunch
- 39. TW Pod Ph FB Vid Bl W FAQ St eB Your Strategy, Your Components
- 40. 1 2 3 4 Your Strategy, Your Components
- 41. TW Pod Ph FB Vid Bl W FAQ St eB IdeasMarketing.com.au
- 42. TW Pod Ph FB Vid Bl W FAQ St eB Reynolds Golf Academy .com
- 43. TW Pod Ph FB Vid Bl W FAQ St eB Pink Stinks .wordpress.com
- 44. TW Pod Ph FB Vid Bl W FAQ St eB Action Time What does your Content Strategy look like?
- 45. ? Geoff McDonald @IdeasMarketing #ideaslunch
- 46. Part 5 What’s Next? Geoff McDonald @IdeasMarketing #ideaslunch
- 47. TW Pod Ph FB Vid Bl W FAQ St eB What’s your content strategy? Geoff McDonald @IdeasMarketing #ideaslunch
- 48. Outcome Skills Audience Strategy Content Creation Coaching Ideas Hour • One on One Coaching • $450
- 49. Outcome Skills Audience Strategy Content Creation Coaching Thursday Nov 3 • Webinar • 2:00-3:00pm • $90 • 5 only
- 50. Buy the book! Content Rules by Ann Handley and CC Chapman
- 51. Next Webinar 2012: Best Year Yet November 10th 12:30-1:15pm Facebook.com/IdeasMarketing
- 52. Next Webinar Which book? November 24th 12:30-1:15pm Facebook.com/IdeasMarketing
- 54. Buddha : Happiness never decreases by being shared.
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