By virtue of its playfully unusual but highly book-like appearance, the Book Bag lite inspires library users to treat it as if it’s a library book, hence encouraging users to return the bag when they are returning other real library books. User instructions on the bag reinforces the message. A tote bag style carrier allows this bag to be carried by hand when light, or on the shoulder when heavy.

1. the
Book Bag
lite
by
Jason Leow

2. Intro Front Back Bottom
By virtue of its playfully unusual but
highly book-like appearance, the
Book Bag lite inspires library users
to treat it as if it’s a library book, hence
encouraging users to return the bag
while returning other real library
books. User instructions on the bag
reinforces the message. A tote bag
style carrier allows this bag to be
carried by hand when light, or on the
shoulder when heavy.
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3. Intro Front Back Bottom

4. Intro Front Back Bottom

5. Intro Front Back Bottom

6. Index

7. Index

8. Index

9. Index

10. Index

11. Index

12. Index

14. Published by
Jason Leow
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