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New Media Summer 2010 Final Presentation
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Burger King
1.
BURGER KING Fast
Food Founded—1954 by James McLamore & David Edgerton
2.
HQ—Miami, Florida
Franchises—12,100 + Worldwide Employees– 850,000 +
3.
COMPETITION
4.
GOALS Add more
healthy items Open more franchises Be more competitive Acquire new customers
5.
KEY COMPONENTS SOCIAL
MEDIA BLOGS
6.
PR FIRMS CHAMBER
of COMMERCE
7.
The “King” &
Friends
8.
Measurement of Success
9.
$ 2 million
dollar budget
10.
TIMELINE Sunrise Jan.
’11 to Sunset Jun. ‘11
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