Presentation for FrieslandCampina at Hotel Atlantis in Dubai (18 February 2012)

1. ‫نجاح مع وسائل االعالم االجتماعية‬
Success with Social Media
Dubai, 18 February 2012
Gerard Duursma
Online Marketeer
gw.duursma@bonopoly.nl
www.bonopoly.nl
@bonopoly
linkedin.com/in/bonopoly

2. Climb high for a good view
829.84 m (2,723 ft)

3. Program
 Statement
 The Revolution
 Need for Personal Branding
 What channels can you use?
 How to become a thought leader?
 Social Media within the Marketing strategy
 Mobile will become the standard
 Question time

4. Statement: I am a Brand

5. How is your online appearance?

6. What’s striking on this photo?
Coldplay in Rotterdam 17/12/11

9. The Arab Spring

10. ‫هي وسائل االعالم االجتماعية بدعة؟ / ?‪Is Social Media a Fad‬‬

11. This presentation will be published on my Slideshare

12. “20 years ago the Berlin wall fell, nowadays the walls of companies are
falling down”
 Transparency increases
 Employees are more visible
 Knowledge is for everyone
 Informal leaders get more influence
 Old marketing works less and less
 Competition is also watching

14. LinkedIn statistics
February 2012

15. Facebook growth in last 6 months
Country Users Change (± %) Pen.
Egypt 9.544.400 +614 660 +6.88% 11.86%
Saudi Arabia 4.916.920 +380 600 +8.39% 19.11%
Morocco 4.177.920 +251 180 +6.40% 13.21%
Algeria 3.177.080 +455 460 +16.73% 9.19%
United Arab Emirates 2.832.200 +210 000 +8.01% 56.92%
Libya 428.040 +111 580 +35.26% 6.62%
Netherlands 5.972.360 +611 160 +11.40% 35.59%
February 2012

16. Age Growth on Facebook in Egypt
Users in Egypt
Facebook users in Egypt (February 2012)
User age distribution Male/Female User Ratio

19. Both world become one
Physical Virtual

20. Oberhausen 14 october 2011 6:00 AM

24. “20 years ago the Berlin wall fell, nowadays the walls of companies are
falling down”
 Transparency increases
 Employees are more visible
 Knowledge is for everyone
 Informal leaders get more influence
 Old marketing works less and less
 Competition is also watching
 Eliminating divisions between departments
 Role of manager changes
 Flatter organizations
 Individual becomes more important
 Real time communications
 From Push to Pull marketing
 From Transaction to Relationships

27. From manager to inspiring leader

28. Private and business are intertwined
So no more 9 to 5 mentality!

29. The new paper (Flipboard):
relevant information flows converge

30. Social Media have impact on all
departments within the organization
 MT
 HR
 Marketing
 Sales
 Customer service
 ICT
 PR

31. Make sure you also look properly online!

33. How different are online networks?
But then independent of…
 Place
 Time

34. Build your ONLINE network!
http://inmaps.linkedinlabs.com/network

36. Employees are more visible to the
outside world

37. Xobni

38. Employees need to know their true identity to
effectively interact with Social Media.
Who am I?
What are my core competencies?
How will I carry it out?
etc.

39. Then…create a complete LinkedIn profile
 Professional profile picture
 Current and former functions
 Education and descriptions
 Your mission and vision
 Skills
 Awards and honors
 Recommendations
 Link to website/blog
 Links to your other Social Media
 Fill calendar
 Sign in relevant Groups
 Listen and participate within Groups
 Rate others
 Send inmails to second and
third degree persons

40. Become a thought leader!
 Discover this new world
 Use several (online) effective channels
 Show your passion to the world
 Share your knowledge and skills
 Build (online) networks

42. Start with Listening (Hootsuite)

43. “In the shoes of the customer”
And offer added value

44. Social Media goals
 Dialogue with the audience
 Customer loyalty and create ambassadors
 More traffic to website / blog
 Online Reputation Management
 Discover new segments
 Product development
 Recruitment
 Improve internal communication

45. Share your presentations Share your (favorite) pictures
Share your experiences and knowledge Share your (favorite) music
Share your network Share with your friends (international)
Share your (favorite) videos Share your location
Choose the right Social Media mix

51. Listening & interacting
Social Media buttons
Blog/ Website

52. Always Connected

54. Physical to Virtual
QR-code
Layer
Google Goggles

55. The next step?

56. Gerard’s advice:
“Don't hesitate to practice with the various
types of social media and (mobile) devices,
because when you do..
.. you’ll see the true potential of it,
which you can insert for your
(personal) strategy.”

57. Learn to let go

58. ‫طريقك الى المستقبل‬
Your way to the future!

60. …is just the beginning…
‫شكرا‬
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