1. If you have an email address, then more than likely you have encountered marketing with email
in some form or another. Marketing with email gives you the ability to both work to retain current
customers while also engaging potential customers. If you’re interested in marketing with email,
read this article for tips to get started.
Remember the importance of consistency. Your emails should all feature the same colors and
company logo. See to it that the font you’re using is readable. With enough exposure to them,
your subscribers will come to find your consistent emails distinctive and start paying more
attention them. Familiarity is a crucial factor to the success of your e-mail marketing campaign,
and your overall business.
When sending messages to your email marketing list, make sure to include your brand logo and
colors. Subscribers to this list are already quite familiar with your site, so they associate certain
colors, logos and designs with you. If you use the same logos and colors in your emails that you
do in your site, your customers will recognize your brand and read your email rather than
deleting it unread.
TIP! Do not ever send unsolicited emails; get permission first. Adding random emails to your list
will not only draw the ire of the owner of those emails, but other customers, as well.
Send out birthday emails to your customers. Include a field for customers to opt in so they can
receive a birthday wish. You will find that customers respond positively to this approach. The
added benefit for you is the opportunity to send a birthday discount or coupon that will attract
more business.
You can use a multi-part message to approach several topics in one email. This type of
message would offer regular text and HTML coding to make sure the recipient can view it as
they prefer. The time spent doing this, is well worth it if it stops a non-HTML-reading subscriber
from dropping out of the list.
Include Alt tags for any images you send with your emails. The text in these tags will replace the
images that fail to load, or are prevented from loading by the email client. The tag should
appropriately describe the missing image. These should be used on your links, as well.
TIP! You should always have permission before sending out unsolicited emails to people. If you
do not, your emails will be viewed as spam.
Be sure to put added emphasis on special events and holidays when devising your email
marketing strategies. Plan for these opportunities well in advance. Come up with marketing with
email campaigns that are centered around important retail holidays like Valentine’s day, Easter,
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2. and Christmas. Make sure you keep some interesting content to generate sales in between
holidays.
Include more than a simple sales pitch in your mailings. Your emails should read like a
newsletter with interesting information about your business. Simply sending sales pitch emails
will disappoint many of your readers, causing many of them to unsubscribe from future emails.
In order to keep your customers interested, they may need more than a sales pitch.
Make sure that email formats are tested. Always place new offers and the most vital information
at the top of the emails you send. You should however experiment with various formats in order
to identify which format elicits the most responses. Once you have a short list of successful
formats, continue to use them. This will help your customers know what to expect from you and
know where to look for the information they want to read more about.
TIP! Be sure that you test each and every link that you have included in your emails. The email
will be of no use if customers are unable to connect to your site via links.
Include endorsements in follow-up emails. Let your customers know how they can benefit from
your products or services. The ending postscript could inform them that they can submit their
order info by clicking on the below link.
Utilize the least amount of graphics in your email as you can without making it look bland.
Graphics can be easily blocked by email providers and your message can be distorted because
of this. Additionally, your email is more likely to end up in a junk mail folder should graphics be
overused.
Cultivate repeat customers by customizing emails to their interests. Take advantage of the
opportunity to tell them about new discounts or special offers. Send out emails about your new
products based on what they have already bought from you. Clients who already know that you
are trustworthy have a higher likelihood of ordering from you again.
TIP! Ask your customers if it is okay before you email them. Unsolicited emails can be flagged
as spam, or be deleted without having been opened.
Marketing via email is very common, everyone has seen an marketing with email message. It is
a useful and popular method of communication, employed by many different companies for a
number of reasons. Once you become familiar with it, email marketing is an excellent tool for
generating business and you should be able to find success with this method through the use of
the advice in this article.
Check Out More Details Here: Want To Learn More About E-mail Marketing? Read On
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