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3. CORPORATE IDENTITY

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sTATIONARY

8. powErpoInT prEsEnTaTIon |
LoTus BaKErIEs - pEIJnEnBurG - annas - anna's
LoTus BaKErIEs TITLE sLIdEs
Lotus Bakeries Corporate Lotus Bakeries NA Lotus Bakeries
CorporaTE LEvEL | LoTus BaKErIEs | LoGo
LoTus BaKErIEs sLIdEs
Logo shape
The Lotus Bakeries Corporate logo is the corporate signature The Lotus Bakeries Corporate logo must never be changed
of our company. It consists of the brandmark, the group or tampered with. always use the original artwork and
endorsement and the wave. The brandmark itself consists the correct logo proportions. Because the logo is specially
of the name in specially designed letters, a lotus flower on a designed and drawn, only approved originals can be used
red leaf and the shadow. for reproduction. The Lotus Bakeries Corporate logo should
be Lotus Bakeries Corporate red whenever possible.
Lotus Bakeries Text Lotus Bakeries Object/Text Lotus Bakeries Comparison Lotus Bakeries Comparison & Title
Corporate, Belgium, France, Czech Republic - Slovakia, Germany - Austria - Switzerland, United Kingdom - Ireland, North America and Export
THE NAME THE RED LEAF
BusInEss Card | LoTus BaKErIEs CorporaTE
pEIJnEnBurG sLIdEs
Document size: W = 85 mm / H = 54 mm
5 mm
THE SHADOW
5 mm first name + last name
9 mm syntax Bold 7 pt
BRAND LOGO Black Text
paragraph style "name"
First name Last name
Brand Identity
THE LOTUS FLOWER The Netherlands
Lotus Bakeries Corporate Logo
scale: 14%
Title
Title 2 12 mm
Title
prEss rELEasE | LoTus BaKErIEs CorporaTE
syntax roman 7 pt
Black Text
Lotus Bakeries paragraph style "title"
Lotus Bakeries Group
Gentstraat 52 9971 Lembeke Belgium
tel. + 32 9 376 26 11(or direct number) Document size: W = 210 mm / H = 297 mm (the press release below is scaled to 50%)
fax + 32 9 376 26 26
mob. (not obligatory) name company + address
tel. + fax + website + other data
firstname.lastname@lotusbakeries.com
Instruction sheet
syntax roman 6,5 pt/7,5 pt
www.lotusbakeries.com Black Text
paragraph style "address"
press release regulated information + Embargo
GROUP ENDORSEMENT Calibri Bold 26 pt Calibri regular 10 pt
white Text white Text
paragraph style "header" paragraph style "information"
4 mm (downside Lotus Brand Logo)
The brands are our responsibility
Lotus Bakeries Corporate
THE WAVE 3 mm 3 mm 4 mm
Logo scale: 14,5%
Press
release
Regulated
information
main title Embargo
dd/mm/yyyy-­‐17.45h
align horizontal Calibri Bold 16 pt - Lotus red Text
centres
paragraph style "title"
second title MAIO
OMNIHIL
IUM
REPE
OD
MOLUPTA
Calibri Bold 12 pt - Black Text
paragraph style "subtitle"
At
eumenitaquis
laboriatem
beatumquae
que
Stionsendent
dolupturerum
qui
conest,
ut
asitae
velita
Lotus Brand Logo
scale: 5,8%
1.
Bereribearum
eate
ma
aut
libusaes
Third title
Calibri Bold 12 pt - Lotus red Text
paragraph style "subtitle 1." Lorem
dd/mm/yyyy
dd/mm/yyyy
Evolution
peijnenburg Corporate Logo
(%)
scale: 12%
Lorem
LoGo and GraphICaL ELEmEnTs
Lorem
63
Corporate Identity Lotus Bakeries Group Instruction sheet [ version: 2011 | 06 | 15 ]
Lorem
anna's Brand Logo
Lorem
scale: 11% De
commissaris,
PricewaterhouseCoopers
Bedrijfsrevisoren,
vertegenwoordigd
door
Lieven
Adams
en
Peter
Opsomer,
heeft
bevestigd
dat
zijn
beperkt
nazicht
van
de
geconsolideerde
balans
en
geconsolideerde
resultatenrekening
ten
gronde
is
afgewerkt
en
dat
deze
geen
materiële
afwijkingen
aan
het
licht
heeft
gebracht
die
in
de
boekhoudkundige
gegevens,
opgenomen
in
het
communiqué,
zouden
moeten
doorgevoerd
worden.
fourth title
Calibri Bold 11 pt - Black Text
paragraph style "subtitle 1.1"
1.1
Haribusciet
Tet
voluptatatio
bearum
es
eosamus,
conseque
cone
la
niscium
sus
ex
et
volorep
udicia
Never remove anything from Never apply any effects Never stretch or compress Never use transparency 5 mm main text eriosam
exerend
itius,
imillo
vellique
nostiandio
molorem
id
magnatios
nest,
sed
qui
il
et
the Lotus Bakeries Corporate logo to the logo the logo Calibri regular 11 pt - Black Text est
et
quisit
estrum
sam
consedit
am
volenim
illiquam,
to
beatur?
Agnimagnis
non
paragraph style "body"
perorest,
qui
dolupiducit
am,
ipsa
nimusandis
pror
atiur
audanisque
eaque
pa
isci
ipit,
5 mm
first name + last name arunt
aut
reiusda
ernate
odis
et
laborei
ureperatem
am
intiosandi
aligeni
mporenis
12 mm
syntax Bold 7 ptLotus Bakeries in a nutshell eaturec
tatur?
Qui
officiassit
unt.
Black Text Calibri regular 12 pt - 30-50-50-0 Text
paragraph style paragraph style "nutshell title"
"name"
Lotus Bakeries Corporate Logo
First name Last name
Lotus
Bakeries
in
a
nutshell
scale: 14%
Title
Lotus
Bakeries
focuses
on
authentic
specialties
from
the
biscuit
and
cake
world:
caramelized
biscuits
9 mm Title (speculoos),
gingerbread,
cake
specialties,
waffles
and
pepparkakor
biscuits.
Lotus
Bakeries,
with
syntax roman 7nutshell main text
pt headquarters
in
Belgium,
is
a
dynamic,
internationally
oriented
company
with
production
facilities
in
Calibri Italic 9,5 pt - 30-50-50-0 Text
Lotus Bakeries Black Text Belgium,
the
Netherlands,
France,
Sweden
and
Canada,
own
sales
organizations
in
9
European
countries
Gentstraat 52 9971 Lembeke Belgium paragraph style paragraph style "nutshell body"
"title" and
in
the
United
States/Canada,
and
an
export
department
for
the
other
countries.
With
1,224
LoGo and GraphICaL ELEmEnTs employees,
Lotus
Bakeries
produces
and
sells
high-­‐quality,
tasty
products
under
the
Lotus,
Peijnenburg
17 tel. + 32 9 376 26 11 (or direct number) and
Anna’s
brand
names.
By
maintaining
a
healthy
balance
between
tradition
and
innovation,
Lotus
Corporate Identity Lotus Bakeries Group Instruction sheet [ version: 2011 | 06 | 15 ] fax + 32 9 376 26 26 for further information Bakeries
indulges
consumers
with
a
unique
range
of
products.
In
2009
the
Group
achieved
a
turnover
of
mob. (not obligatory) name company Calibri regular 11 pt - Black Text
+ address EUR
261.1
million.
The
shares
of
Lotus
Bakeries
are
listed
on
Euronext
Brussels.
tel. + fax + website + otherstyle "further information"
paragraph data
firstname.lastname@lotusbakeries.com
syntax roman 6,5 pt/7,5 pt
For
further
information,
please
contact:
www.lotusbakeries.com Black Text
Matthieu
Boone,
CEO
paragraph style "address"
name, title + tel
tel.
+
32
9
376
26
02
Calibri regular 11 pt - Black Text
e-­‐mail
address
paragraph style "name + tel"
align horizontal centres
Further
information
on
Lotus
Bakeries
can
be
found
on
www.lotusbakeries.com.
4 mm 4 mm
Lotus Brand Logo
scale: 8,8%
main text
Calibri regular 11 pt - Black Text peijnenburg Corporate Logo
paragraph style "body" scale: 15,5%
mail
LoGo and GraphICaL ELEmEnTs Calibri Italic 11 pt - Black Text anna's Brand Logo
52 paragraph style "mail" scale: 15,7%
Corporate Identity Lotus Bakeries Group Instruction sheet [ version: 2011 | 06 | 15 ]
LoGo and GraphICaL ELEmEnTs
65
Corporate Identity Lotus Bakeries Group Instruction sheet [ version: 2011 | 06 | 15 ]
CORPORATE IDENTITY mANuAl

9. CONTACT us
COlORsTuDIO
Raas Van Gaverestraat 83
B-9000 Gent
T +32 (0)9 225 37 38
info@colorstudio.be
www.colorstudio.be