We are witnessing some tectonic shifts in Social Media with the emergence of Google+. Essentially, there are two questions on everyone’s mind and they are 1) Will Google+ Beat Facebook? and
2) Should you and your business be on Google+?
View this Google+ presentation as leading industry experts Eric Enge (Author of The Art of SEO) and Kristi Hines (Blogger, Author, Social Media expert) cover the in’s and out’s of Google’s strategy behind Google+ and how you can take full advantage of this new social media platform.
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Google+ vs. Facebook - Social Media Faceoff
1. Social Media Faceoff
Google+ vs. Facebook
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2. About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and
you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher
Founded in late 2010, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.
Training provided by some of Search & Social industry leaders including….
Clara Shih Eric Enge Christine Churchill Bob Tripathi Hollis Thomases Dan Zarrella Dave Kerpen
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3. Online Training Video Library
Videos on Social Media, SEO,
Facebook, LinkedIn, Content
Marketing and more.
Strategy Videos
http://www.instantetraining.com/
pricing-plans
How-to Videos
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4. Live Online Training Workshops
Recordings Available
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5. Host: Bob Tripathi
• Over 10 Years of “in-the-trenches” online marketing
experience
• Top rated speaker at industry conferences on SEO,
Social Media, Paid Search topics
• Worked with large US brands like Discover Card, Sears
Holdings championing online initiatives
• Passion for training led to founding of Instant E-
Training
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6. Meet Kristi Hines
• Online marketing consultant, freelance writer,
professional blogger.
• She writes for leading social media & search blogs
like Social Media Examiner, Search Engine Watch,
Search Engine Journal to name a few.
• On her own blog, Kristi covers blogging tips, social
media and search tips.
@kikolani
www.kikolani.com • Little known fact: She’s a great Salsa dancer!
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7. Top Considerations When Creating a Google Account
• Who will have access?
• Who will need access?
• What will this account be connected to?
• What if you leave your employer?
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8. Your Personal Google+ Profile – SEO Basics
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9. Your Personal Google+ Profile - Circles
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10. Your Personal Google+ Profile – Organizing by Circles
• Organize who you follow by:
– Topic or interest
– Location
– Who you want to share with
– Who you want to see updates from
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11. Your Personal Google+ Profile – Audience Engagement
• +1 posts, photos, videos, and comments.
• Comment on posts, photos, and videos.
• Tag connections using @Their Name.
• Create hangouts for video chat.
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12. Getting Started with
Google+
Pages
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13. Your Google+ Page – Create a Page
Go to plus.google.com/pages/create or
look for . Then choose a category.
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14. Your Google+ Page – Local Business Category
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15. Your Google+ Page - Subcategories
• Local Business & Places
– Home and Construction
– Education and Culture
– Entertainment and Recreation
– Banking and Finance
– Food
– Gas and Automotive
– Health and Beauty
– Insurance
– Lodging
– Manufacturing, Mining, Utilities, Agriculture, Fishing...
– Professional Services
– Shipping and Mailing
– Stores and Shopping
– Storage
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16. Your Google+ Page – Local Business Example
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17. Your Google+ Page – Other Category Options
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18. Your Google+ Pages - Subcategories
• Product or Brand
– Aerospace and Defense – Gifts and Occasions
– Antiques and Collectibles – Health
– Apparel and Accessories – Home Decor
– Appliances – Home and Garden
– Arts and Entertainment – Jewelry and Watches
– Auto – Mature
– Baby and Kids – Media
– Business and Industrial – Music
– Celebrity – Office Supplies
– Computers and Hardware – Pets and Services
– Education – Public Figure
– Electronics – Software
– Fashion and Beauty – Sports and Outdoor Gear
– Financial Services – Tools and Equipment
– Food and Beverages – Travel
– Games and Toys – Website
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19. Your Google+ Pages - Subcategories
• Company, Institution, or Organization
– Aerospace and Defense – Internet and Software
– Auto – Legal
– Banks and Financial – Media, News and Publishing
– Biotech and Chemicals – Mining and Materials
– Computer and Hardware – Non-profit
– Consulting and Business Services – Political Organization
– Education and Schools – Professional Services
– Energy and Utilities – Religious Organization
– Engineering and Construction – Retail and Consumer Merchandise
– Farming and Agriculture – Telecommunications
– Fashion and Beauty – Transport and Freight
– Food and Beverages – Travel and Leisure
– Government Organization
– Health
– Industrials
– Insurance
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20. Your Google+ Pages - Subcategories
• Arts, Entertainment, or Sports
– Album – Newspaper
– Amateur Sports Team – Playlist
– Award Show – Professional Sports Team
– Blog – Radio Station
– Book – Record Label
– Concert and Performance – School Sports Team
– Concert Tour – Song
– Festival – Sporting Event
– Fictional Character – Sports League
– Magazine – Studio
– Movie – TV Channel
– Music Award – TV Network
– Music Band – TV Show
– Music Chart – TV / Move Aware
– Music Video – Video Game
– Musical Instrument – Visual and Performing Arts
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21. Your Google+ Page – Important Elements
• Name – What will people search?
• Headline – Make a great first impression.
• Photostrip – Represent your brand.
• Introduction – Think conversions!
• Contact Info – Phone, address, email, etc.
• Website – Your main URL.
• Related Links – Other profiles, blog, top pages
on your website.
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22. Your Google+ Page –Page Example
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23. Your Google+ Page – Start the Conversation
• Post some updates including:
– Latest blog posts
– Articles about your brand / product
– Articles about your industry
– Ask a question
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24. Your Google+ Page – Connect Your Website
developers.google.com/+/plugins/badge/
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25. Your Google+ Page – Circles
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26. Pros of Google+ Pages vs.
Facebook Pages
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27. Why Google+? Direct Connection to Search
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28. Why Google+? Direct Interaction with Fans
Google+ Pages can comment & like updates
on personal profiles – Facebook can’t!
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29. Why Google+? Send Targeted Updates
• Google+ Pages can use circles like
personal profiles. Create circles for:
– Employees
– Partners
– VIP Customers
– Customers by Location
– Members of Loyalty Program
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30. Why Google+? Live Chats
• Google+ Pages can also use the Hangouts
feature for live chats
with fans (10 max)!
• Hangouts with Extras
will have advanced
features including:
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31. Pros of Facebook Pages vs.
Google+ Pages
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32. Why Facebook? More Traffic
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33. Why Facebook? More Followers
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34. Why Facebook? More Customization
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35. Why Facebook? Better Administration
Quickly see page notifications, add additional
admins, and get visitor insights!
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36. Meet Eric Enge
• Founder of Stone Temple Consulting – a 20 person
interactive marketing company.
• Co-Author of “The Art of SEO”
• Frequent speaker at conferences such as PubCon,
SMX Advanced, SES, and others.
• Prolific writer for industry publications like Search
Engine Land, Search Engine Watch, and others.
• Trainer & Co-Founder of Instant E-Training
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38. Social is Now a Big Deal at Google
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39. A Closer Look
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40. Elements of the Strategy
• Integrate with all Google Properties
1. Search
2. AdWords
3. Gmail
4. Google Analytics
5. Blogger
6. Places
7. YouTube
8. Google Docs
9. Google reader
10. Android
11. Chrome
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41. 66 to 67% market share
in the US
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www.instantetraining.com
42. Greater Than 40% Market Share
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43. Android
Source: comScore via Gigaom
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57. Some of Then are Potential Linkers
Link Yield = Percentage of the Audience that will Link to You
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58. Relevance IS a Huge Factor
Source: nicktadd.com
Link Yield Highly Dependent on Relevance of
Content to the Audience
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59. Some of the “Sharers” are Influencers
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60. The Role of Influencers
Link Yield is Higher When Influencers Share Your Content
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61. Key Factors in Success
• Uniqueness of Content
• Quality of Content
• Reach of Sharers
• Influence of Sharers
• Relevance of the Content to Audience
Reached
• Your Perceived Authority
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62. Reasons to Setup your Profile
• So no one else misappropriates it
• The new + operator in Google search
• Google is totally committed to Google+
• Total integration will cause lots of
potential exposure
• Google+ will help drive search results
• Success depends on developing visibility
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63. Learn more…
23 Live Online Sessions including…
Social Media Strategy Google+ Optimization strategies
Building Social Media Team PR and Social Media
Facebook Marketing Social Media for Non-Profits
Twitter Marketing for Business Small Business Social Media
Content Strategies for Social Web Social Media ROI
LinkedIn Strategies Listening for Social Intelligence
Social Video & YouTube Marketing Measuring Social Influence
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64. All Attendees Receive….
Ask questions after sessions –
Private Q&A for all attendee
Social Media Certificate
for all attendees
Network with fellow attendees in
Our private community
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65. Attendee Testimonial
“Instant E-Training is by far the most
effective way to learn for anyone getting
into social media for business. They cover
every topic you need to know, and expose
you to some of the best in the field. The Ryan Maas
resources they provide are invaluable Indiana,
and I give them my highest USA
recommendation.”
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66. Reserve Your Seat today!
www.instantetraining.com/SMBT12
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