2. Increase Marketing Activity through Low Cost New
QR Code Technology
Increase Brand and Buzz Awareness thru
neat/new/hot technology
Create Video presence on FB, YouTube and Website
A scanned code sends a user’s browser to a place on the web
3. QR Codes are Read by Smart Phones and direct the
phone/customer to many places:
YouTube Videos
RH FaceBook Page
RH Website
Can initiate a call/email/or
other contact info to RH.
Live Code you can scan
Generating QR Codes is FREE
and can be printed on labels
Search QR Codes on YouTube for video overviews of how they are
being used.
4. Adding QR Code labels to 6 packs to provide brief overview
of the products that can be viewed in Liquor Stores by
potential customers
Printing QR codes on napkins that RH can Leave
behind/provide to the Restaurants and Bars that RH does
special events at
Add labels to the window to the tasting area for
viewing/interacting with when the shop is closed
Provide code placards for beerfests and such (i.e. the
Springsteen Event)
Other ideas available
5. Shoot 1 set of
Videos that can Create short (20-30 sec mini-commercials) I’m not thinking fancy
be distributed on Videos on: or expensive here,
different basic videos of Chris or
- Individual Beers others talking about
platforms - River Horse (including Corporate OverView, the beer – like they
Tasting Room, ShadFest, OctoberFest) describe it every
- Optional – Video Tour of facility in short weekend in the tasting
segments room – maybe shot in
the brewery, near vats,
pallets, etc.
Once uploaded, you can generate QR codes,
that when printed will take the user to that
Video or Webpage.
6. 6 Packs will have a QR Barcode label added to them.
These can be read with Smart Phones and jumps the
viewer to the mini commercial about that beer.
Additionally – QR Codes
could lead to Reviews of
the Beer (Video, Graphic
or Text)
Example 1 – Coding on products
7. Since RH does a lot of Events, bar napkins might be a
cheap, easy way to leave behind advertising
Variations could just be 1 or 2 codes
or a full sheet of several. Savvy
patrons with nothing to do have an
opportunity to engage the code Example 2 – Coding on napkins
8. Any advertisements could have a QR Code pointing
back to a specific landing page/video
QR Placards made up for brewfest events
Codes posted underneath existing beer labels and
hung around the tasting room
If videos are shot of the various parts of the brewery in
operation they could likewise be accessible from the
websites or tasting room or attached to the window
there are other ideas…
9. RH could be one of the First on the Beer block to use
QR codes to get video descriptions to the consumer.
Lot of Gen Xers use Smart Phone capabilities – No
telling where the buzz might lead among that group.
Would suggest taking out a smaller ad in one of the
beer mags with RH Name and QR Code – while at the
same time approaching the mag seeing if we can get an
article on Roll out of QR codes to educate the
consumer about RH Beers – They are always looking
for something to write about.
I’d like to discuss further with RH
Bob Marciniak bobihag@gmail.com
