The document provides an overview of Cygnus Strategy Group, LLC, a consulting firm. It was formed in November 2012 and formally launched in February 2013. As of May 2, 2013 it had two retained clients. The firm uses a multi-discipline approach to effect positive change in companies. It then describes the partners and their experience and qualifications. It outlines the firm's core competencies and process of examination, evaluation and execution. It discusses the engagement style, deliverables, typical client profile and case study of working with a packaging company.

1. O V E RV I E W O F S E RV I C E S
M AY 2 , 2 0 1 3
Cygnus Strategy Group, LLC.
www.cygnusstrategy.com

2. Cygnus Overview
5/2/2013 2
• Conceptualized in August 2012
• Alabama LLC formed in November 2012
• Sandritter and Reed join as Partners with formal
launch in February 2013
• Two retained clients a/o May 2, 2013
• Cygnus Strategy Group, LLC uses a multi-discipline
approach to effect positive change in the companies
it works with.

3. The Team
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Timo Sandritter, Ph.D. – Partner
Sandritter holds a Law degree, a Master’s degree in Public Affairs, and a Doctorate degree in Business
Administration with focus on Management and International Business. Sandritter teaches various
business administration undergraduate and graduate level classes as an Adjunct Professor at the
University of Alabama in Huntsville. Additionally, he serves on several Board of Directors
Angie Reed - Partner
Reed’s strengths lie in developing go-to-market strategies, market analysis, business strategy, new
product development and product launches. Reed’s past roles include product marketing, business
development, product management, technical training, channel development, applications
engineering, and technical support. Reed holds a Masters in Business Administration and has achieved
the CCNP and CCNA certifications. Reed also participates actively in regional economic. development
organizations and steering committees.
Bob Jackson – Partner
Bob Jackson brings over twenty years experience in managing people, messages, and processes. His
past assignments have included executive-level biz/market development, communications, finance, and
operations positions at organizations ranging from start-ups to the Fortune 500. Bob is the creator of the
Cygnus Method, an agent of change, and a youth and high school sports coach. He holds a BA in
Economics from Colorado Sate University.

4. Core Competencies
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• Strategic Planning
• Globalization
• Business Unit Strategy
• Human Resources
• Organization Design
• Behavior and Culture
• Leadership & Talent
• Change Management
• Brand Strategy
• Marketing
• Go-To-Market Strategy
• Corporate Product Portfolio Strategy

5. Process
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• Examinatio
n
• Evaluation
• Execution

6. Engagement Style
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Using the Cygnus Method as a framework for diagnosis and
treatment, Cygnus call upon its core competencies to create
real and lasting improvements for its clients.
• Project-based engagement
• 3 – 12 months depending upon Company and objectives
• Payment options
• Fixed fee for entire project
• Payable at milestones
• Monthly retainer
• Follow-up visit at 6 months following completion of project

7. Deliverables
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Each engagement is summarized in a comprehensive report that
addresses both the overall health and function of the Company as well as
specific action-items for improvement, including:
• Operating process improvements
• Marketing plans and collateral
• Actionable HR insights
• Brand development/re-branding
• Graphic Identity
• Executive Development ideas
• Sustainability, succession, and/or exit strategy planning

8. Client Profile and
Situations
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• Industry agnostic
• $3 - $20mm in revenue
• <30 employees
• At a point of transition
due to:
• Ownership
• Business Model
• Environmental/Economic
• Rapid growth
• Revenues
• AR/AP
• GS&A
• Declining margins
• Zero growth
• Highly concentrated
customer base/industry
• Losing Market Share
• Vague or Nonexistent
Brand

9. Case Study
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• Five-year old packaging company
• Leadership change due to death of one of the founders
• Marquee-style client list
• Brought in to create and implement plan to double
revenue in 5 years.

10. Case Study
Outside looking in
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• Great revenue growth ($0 -12.7mm in five years)
• Enviable margins (>30% net)
• Small group of highly dedicated managers
• Capturing share from other local vendors
Isn’t broken, don’t fix it.

11. Case Study
Once Inside
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• Majority of revenue generated by CEO
• High-turnover in sales-force
• Small group of highly-overworked managers
• Very young/untested managers
• Lack of delegation and clearly defined roles &
responsibilities
• Statutory compliance issues:
• HR
• OSHA
Current internal environment was incapable of sustaining
current growth, let alone doubling revenues.

12. Case Study
Prescription
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Comprehensive, multi-discipline approach that
addresses people, processes, and market in a holistic
fashion.
Transparency of
Project Management
Platform allows
client to follow
process and see
progress.
• Product Marketing
• HR
• Legal
• Branding
• Professional
Development and
Coaching