Organic Dried Food Investor Presnetation

1. Investor Presentation

2. Wholesome Products at Wholesale Prices with
Free Delivery
• Organic Dried Food is a low overhead virtual "Organic Marketplace" (no
warehouses, no inventory and no fulfillment), selling 37,000 organic and
natural products from 2,200 vendors to customers in the USA at near
wholesale prices from 4 warehouses (2 East Coast & 2 West Coast).
• We plan a very high growth ($100 Million run-rate in 36 months).
• We plan to launch an Indiegogo Rewards Crowdfunding in March and an Equity
Crowdfunding in June.
• We are offering a convertible debenture that will be converted at discount to the
stock price set at for the Equity Crowdfunding.
Organic Dried Food Store Inc.

3. What is the Problem?
Organic Consumers Association says:
• Lack of availability for organic products: “One reason
Americans don't buy more organic food is the lack of
availability at supermarkets and grocery stores”.
Organic Dried Food Store Inc.

4. How large is the market?
• Market growing at double-digits. From $3.6 billion in
1997 to over $39 billion in 2014.
• A recent Consumer Reports survey shows that 84% of
American consumers purchase organic food.
• Food accounts for 52% of the world's most viral content,
we are tapping into the hottest market!
• Thrive Market (competitor) at $100 Million run-rate
after 16 months. (We have a superior business model).
Organic Dried Food Store Inc.

5. Who are the customers?
• Today’s organic customers base looks a lot different than
yesterday’s. It’s bigger, younger, and significantly more
diverse than just a few years ago.
• There no longer is a typical organic consumer.
• The faces of organic-buying families now mirror the
demographics of the U.S. population.
Organic Dried Food Store Inc.

6. Our Strategy: (Wholesome Products at Wholesale Prices with Free Delivery)
• “Low overhead” virtual retail store
We have developed a “low overhead” virtual retail store (no warehouse, no
inventory and no shipping). System is completely automated from customer order
processing to sending shipping tracking confirmation emails.
• Organic and natural food distributors
We have partnered with two major distributors, including United Natural Foods
Incorporated (UNFI - $8 Billion), the largest publicly traded wholesale distributor
to the natural, organic and specialty industry in the United States, offering
fulfillment of 37,000 products from 2,200 brands from 4 warehouses (2 East
Coast & 2 West Coast) at no extra costs.
• Strategy
Our strategy leverages the fulfillment capability of our distributors while our
competitors duplicated distributor infrastructure by constructing costly
fulfillment services and warehouses at 9% of sales.
• .
Organic Dried Food Store Inc.

7. Sales And Marketing
Paid Customer Acquisition:
We have partnered with a world-class Digital Marketing
Company that sends cost effectively us the right traffic, with
optimized conversion rates, that maximizes our growth and
bottom-line.
Co-op Customer Acquisition (No-Cost Customer Acquisition):
Develop Co-op programs (2,200 Brands) that allow numerous
brands to share the costs of a full page magazine ad (Food,
Woman and other magazines) while driving orders to our store.
Reorders – From Total Customer Base:
Engage total customer base weekly with “Specials” promoting
reorders
Organic Dried Food Store Inc.

8. Cash flow & Profitability
• The business is a credit card (quick-to-cash) business. Customers select
their products on line, credit cards are processed and orders are
electronically placed with distributors. After distributor confirms
shipment they receive payment.
• We basically have two types of customers, new paid customers with
acquisition costs, and reorders from the accumulated customer base
with no acquisition costs. At the start, 100% of all order are coming
from new paid customers, 0% from reorders. As we continue to acquire
new customers, the accumulated customer base expands and reorders
increase.
• As reorder sales from the expanding customer base approach 30% -
40% of total sales, the company turns cash-flow positive.
Organic Dried Food Store Inc.

9. Competitive landscape:
Competitors How our solution is better
Vitacost (Purchased by Kroger for
$287 million in 2014)
Their published financials show a warehouse fulfillment costs
equal 9% of sales. Our distributors provide drop-shipping
services at no charge.
Thrive Market launched Nov
2014, is at a $100 million run-
rate in 16 months
• We offer 5X products.
• We are are free to join, they charge an annual fee ($59.95).
• They are investing in fulfillment centers, our distributors
provide drop-shipping services at no charge.
Organic Dried Food Store Inc.
Our strategy leverages the drop-ship capabilities of our distributors while our competitors duplicate
distributor infrastructure by building costly fulfillment services and warehouses (9% of sales).

10. Our Partners
Organic Dried Food Store Inc.
Shopify hosted
e-Commerce
Store
Inventory
Source
e-Commerce
automation
Bangalla
Dropship
Distributor
(23,639 products)
Honest Green
Dropship Distributor
(15,124 products)
Provides website
and IT for Organic
Dried Food online
store.
Provides e-
Commerce dropship
automation tools:
(loads inventory,
controls price
markup, maps
categories, and loads
new products).
Wholesale food
and dropship
distributor of
organic products,
specialty items
and natural
products.
Honest Green is a
division of United
Natural Foods, Inc.
Largest publically
traded distributor of
natural and organic
health, and
wellness products.
Finch is our Digital
Marketing Partner
Shopping and Searching
Flexible Bidding
Conversion Optimization
Retargeting
AdWords Remarketing
Display & Paid Social Ads
Display Network
Yahoo Content Network

11. Paid Customer Acquisition Strategy:
Organic Dried Food Store Inc.
Our “Paid Customer Acquisition” customer acquisition strategy includes:
• Google Shopping and Searching Services
• Automated flexible bidding on each “SPAG” (Single Product Ad Group)
for each of 37,000 products based on “CPA” (cost-per-acquisition) not
to exceed profit margins
• Bing/Yahoo Shopping
• Conversion Page Optimization
• AdRoll FBX Retargeting
• AdWords Remarketing
• Display & Paid Social Ads
• Display Network
• Yahoo Content Network

12. Sales & Marketing Channels:
 Google Product Listing Ads
 Consumer Email Marketing
 Facebook
 Twitter
 Pinterest
 Instagram
 Amazon
 Gmail ads
 Other channels
Organic Dried Food Store Inc.

13. Forecast:
• Year 1 – 2016 - 9 month total customers 50,483 - Revenue of $2 million
(75% sales from new customers, 25% from repeat customers)
• Year 2 – 2017- Total customers 241,000 - Revenue of $10.1 million
• (57 % sales from new customers, 43% from repeat customers)
• As customer base grows so does the repeat business (lifetime-customer-value)
Organic Dried Food Store Inc.

14. Milestones:
Date Milestone
January 2016 Video Completed
January 2016 Completed website
March 2016 Rewards Crowdfunding
June 2016 Equity Crowdfunding
Organic Dried Food Store Inc.

15. “Exit Potential” Prospects
1. AB Acquisition LLC, the parent company of Albertson’s
2. BROOKSHIRE GROCERY COMPANY
3. DELHAIZE AMERICA
4. DEMOULAS SUPER MARKETS
5. DILLON COMPANIES
6. Food Lion
7. Fred Meyer
8. GIANT EAGLE
9. GIANT FOOD STORES
10. H. E. BUTT GROCERY COMPANY
11. HANNAFORD BROS. CO.
12. RALEY'S
13. THE GREAT ATLANTIC & PACIFIC TEA COMPANY
14. Whole Foods Market
15. WINN-DIXIE STORES
16. (Plus 20 more……)
Organic Dried Food Store Inc.
(Kroger Competitors – Kroger purchased Vitacost for $280 million in 2014)

16. Team and key roles:
Bob Ducey
Founder - VP Sales &
Marketing
Founder of e-commerce
HardwareStreet.com and
SoftwareStreet.com. Sales
over $22 million in 5 years
and sold company. "Let's
do it again"
Dan Ducey
E-commerce Mgr.
Experienced e-
commerce platform
manager and customer
advocate.
"I love what we are
building"
Organic Dried Food Store Inc.
Ryan Williams
President & CEO
Executive MBA, Business
Development, Consultative
Strategic & Direct Sales,
Software, Internet, Cloud
Computing, Affiliate Marketing
and more.

17. Our Store: OrganicDriedFood.com
Organic Dried Food Store Inc.

18. Thank you and please visit our website
www.OrganicDriedFood.com
bducey@OrganicDriedFood.com
435.503.8532
Organic Dried Food Store Inc.