1. to reach more people on a tiny budget Caring is Giving and Sharing

2. slideshare.net/bobcraw/launceston-dg-workshop-14-april-2011

3. Social media Media Word of mouth 3 Low Cost PR Strategies

4. Should V2 worry about PR? attract members maximise income promote services community recognition

5. PR situation in V2 everyone is time poor everyone is messaged out everyone wants the same eyeballs and ears everyone is a bit wary

6. PR truths when you don’t promote yourself you’re it triangle of effort clean up the club backroom no silver bullet

7. PR is like herding cats

8. brand PR objectives define who to reach clear messages delivery tactics time and money measurement V2/Club PR plan

9. Your brand

10. What is the Lions brand?

11. District PR objectives S specific - what exactly will we do M measurable goals A within the culture of Cabinet and clubs R realistic and achievable T limited by time

12. what do we do now? (channels, events etc) what works? what do we keep / abandon? Review the battle plan for PR

13. who are they where are they what do they already know what gets their interest how to reach them V2 audiences

15. some-one using their networks to help Lions V2 key influencers

19. Message to a girlfriend

20. Why should people trust Lions? facts n’ figures case studies research and reports comparisons and contrasts our record … tell stories

21. Social media Media Word of mouth Three low cost strategies

22. Why work with the media promote services attract clients increase credibility internal recognition it’s free!

24. Newspapers medium of record publish regularly drives the news cycle most likely to follow up

25. Other People’s Newsletters

27. deadlines rule relies on easy to get news stories presented in black and white limited time for your story easy to get wrong human interest About TV

28. Radio types of radio 24/7 = information hunger convenience OBs

29. Lions Stories Must Be Newsworthy Calendar Dates Topical Issues

30. Be newsworthy something new human interest + benefit trends (local and national) quirky facts the St factor ( first, latest etc) images statistics your credibility

31. DG’s media calendar December Internl Volunteer Day School year ends Christmas November Remembrance Day Melbourne Cup End of university year October Mental Health Week Water Week Mental Health Week Breast Cancer Day September Start of spring Floriade Citizenship Day Father’s Day August Vietnam Veterans Day Missing Persons Week Hearing Awareness Month Literacy and Numeracy Week July Christmas in July Small Business Awards Diabetes Week June Environment Day Tax time Ski season May May Day Mother’s Day Law Week Heart Week Volunteer Week April April Fools Arthritis Awareness ANZAC Day Road safety Easter March Internl Women’s Day Clean up Australia Harmony Day Canberra Day February Return to school Valentines Day January New Year resolutions Australia Day Summer holidays Children with special needs Young people starting work

32. Be Topical

33. word of mouth marketing getting others to talk up Lions

34. How word of mouth works

35. What word of mouth needs topics talkers tools tracking continuity

36. Frequency of influencer communications Opportunity Opportunity Opportunity

37. Social media not just for kids one to one conversations DIY and cheap as chips brand journalism

38. “ Almost 10 million Australians accessed social media websites in December with just under 8 million of those being Facebook members”.

39. Facebook

40. Blogs

43. Image sharing sites

44. Club considerations not all are online type of information control privacy frequency criticism who does it

45. Lions PR in combination Radio TV Print events advertising other Social media Word of mouth Online

46. Timetable

47. Budget

48. communications audit defining who we need to reach clear messages delivery systems time and money budget measure your marketing District/Club PR plan

49. early club PR meeting enlist talent set expectations (4/4/1) assemble content triple track strategy DG’s next steps

51. Pr is not about resources it’s about resourcefulness

52. 0401 063 837 0401 063 837 0401 063 837 @bobcraw 0401 063 837 [email_address]