1. Social media in the public serviceSocial media in the public service
bureaucratic inertia?bureaucratic inertia?
IABC CanberraIABC Canberra
Greg JerichoGreg Jericho
29 April 201329 April 2013

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Greg Jericho
Author
Public servant
Academic
Blogger

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Insights
Greg’s thoughts on how public servants use social media for work and
private use:
•Many senior public service executives regard social media with fear
and distrust, failing to realise social media is where people now live
their lives.
•This attitude causes public servants to keep their heads down and
avoid drawing attention even to their personal use of social media.
•Yet encouraging greater use could allow the public sector to profile
agency programs which might otherwise fail to gain media attention.
•Social media provides real opportunities for individual public servants
to display their passion for programs they work on.

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Reactions
Great presentation, with great anecdotes. I left the event inspired and thinking
about how I can encourage a more open approach to social media in my
department.
Tina Chawner
Tax Practitioners Board
Thanks to @GrogsGamut for today’s reminder to #IABCanberra that the APS-
all must move with the social media times. It’s here to stay.
Sandi Logan
Immigration and Citizenship
Greg outlined a neat split between when public servants should be encouraged
to use social media to promote agency programs and when things are best left
to central communications teams .
Bob Crawshaw
Maine Street Marketing

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6. 5
A network of nearly 15,000 communication professionals in 80 countries.
IABC Canberra meets the needs of communicators in Australia’s national
capital.
Join today at iabc.com/about/membership
More information