This season use use content marketing to drive your sport's traditional and social media promotional efforts

1. Content Marketing in Sport

2. sport makes people passionate
athletes shine in the eyes of their fans as heroes
whether it’s a winning team or an individual
the connotations of sporting success are invaluable

3. a very tough communications landscape:
we are overwhelmed with messages
it’s harder than ever to reach us
media attention is at premium
media is fragmented

4. today we cover:
content marketing to drive your outreach
working with an ever changing media
enriching your social media

5. Content Marketing
providing information of value, that entertains or both
and which allows them to interact and be involved

6. players/participants
fans
volunteers
parents
officials
media
sponsors

7. provide details of:
fixtures & scores
team & personal achievements
lists of players and their
memorable moments

8. provide details of:
insights
bios
training tips
equipment updates

9. other sources of content:
link to issues in the media
fan feelings
guest posts
team histories
quirky stories

10. 1. Discover what your fans want
2. Match their needs to your
information
3. Assemble content in different forms

11. 4. Share content across all
platforms
5. Market your content
6 Share the load and have fun

12. Traditional media
mainstream media remains a fast, effective
and affordable way to engage your community

15. competition for attention
fewer journalists
news is now on multiple platforms
speed rules
social media

18. be newsworthy
offer imagery
act fast
be accurate

19. being different
offering new information
linking to trends
impacting on others
having a wow factor
being unique
acting credibly

20. Social Media
new media lets you connect directly with fans and followers
it can build on traditional media efforts
be a stand alone operation but preferably both

27. communicate fixtures & announce results
promote events
provide live updates
post training tips
increase loyalty
personalise your people
get fan feedback

28. post regularly
share admin and information responsibilities
use photos & videos
ask questions & involve fans
reply to comments
try different content

31. report news
broadcast scoops
announce scores
detail events
link to Facebook & web
engage journalists

32. follow relevant people
join in & share conversations
encourage tweeting
re-tweet fan comments
regularly update
live tweet results
don’t spam

34. bobcraw@webone.com.au
@bobcraw 0401 063 837