1. MEX11 Pathway #7 4th of May
Finding new materials for
sustainable design
Going beyond the environmental dimension
2. Franco Papeschi @bobbywatson
Service Design Expert
Concept Design Manager
User Experience Designer
Human Factors Specialist
Management Consultant
Cognitive Ergonomist
3. So, materials…
modernity
superheroes
Photo by by James Good on Flickr| Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/jamesgood/363013819
8. An example, on top of my mind
Seed husks and
mushroom roots
performs similarly to
synthetic foams,
but it takes far less energy
http://www.ecovativedesign.com/
to produce
9. It’s a matter
of time…
Photo by by Robbert van der Steeg on Flickr | Attribution-ShareAlike 2.0 Generic
http://www.flickr.com/photos/robbie73/3387189144
10. …it’s a matter
of space…
Photo by Digon3 on Flickr | Attribution 2.0 Share-alike Generic
http://www.flickr.com/photos/47705377@N00/505196721
11. …and it’s a
matter
of rucksacks
& baggages…
Photo by Kaptain Kobold on Flickr | Attribution-NonCommercial-ShareAlike 2.0 Generic
http://www.flickr.com/photos/kaptainkobold/2587150891
13. Most individuals cannot
visualise their impact
in a wider context
13 Vodafone User Experience | 8 May 2011
Sustainability Original Image by Lee Nachtigal on Flickr | Attribution 2.0 Generic
http://www.flickr.com/photos/lxn271/153835672/
14. What if we could have a
complete information of
the impact on the
environment of our
choices?
18. Unfortunately,
we are not rational
Photo by Marvin (PA) on Flickr | Attribution-NonCommercial 2.0 Generic
http://www.flickr.com/photos/mscolly/145052885/
19. Photo by Marc Wathieu on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/mscolly/145052885/
Behaviour as
material
20. “gamification is the
high fructose corn
syrup of engagement
”
Kathy Sierra
Photo by hanekomu on Flickr | Attribution-NonCommercial 2.0 Generic
Attribution-NonCommercial-ShareAlike 2.0 Generic
26. Mobile Innovation Labs
Facilitating the development of small
businesses based on the creation of
services accessible using mobile devices
& web technology
Sustainable?
Local services to empower communities
Africa, Asia, Latin America Mobile Training Lab
Exploring sustainable business models
Technology provides access to Web in
ways suitable to users (e.g. voice)
27. Why?
Mobile as main device to access content
SMS are not enough
(not used in rural areas; typing; language)
Untapped potential of mobile as a vehicle for web content
Local content, produced by small players, closer to needs
448.1 million mobile phone From June 2009 to June In the Gambia, 69% of
subscribers in Africa by the 2010, unique users urban people use SMS,
end of 2009 increased by 124%, and 4% in rural areas
Ovum research the amount of data R. Heeks
transferred increased by
160%
Opera mini stats
30. Social behaviour
as material
Photo by Jonathan_W on Flickr | Attribution-NonCommercial-NoDerivs 2.0 Generic
http://www.flickr.com/photos/s3a/1460563846