Design and user experience approaches to foster behavioural change

1. A donkey’s
desire path
AKA Design and
user experience
approaches to foster
behavioural change
Franco | August 22nd, 2009
CC by giuliomarziale

2. by Phil Gyford
UCD
Title
• eth
Following
or leading
22 July 2009 Franco Papeschi | Persuasion 2

3. by Paul Mayne
Comfort
zone

4. Human traits

5. by colin.brown
It happened
to me

6. by Marvin (PA)
We have
never
been rational

7. by Lys*
Stereotypes
and biases

8. by onkel_wart (on/off)
Animal,
social

9. Authority
and reputation

10. Feedback
and rewards

11. CC by VermontJm
We love
stories

12. CC attribution by Adam Melancon
Actions
influence beliefs
influence future behaviour

13. by giuliomarziale
Changing?

14. Mass media
approaches

15. Attribution 2.0 Generic by psd
Miss
media

16. Muscle
media

17. Heroes
(follow the -)

18. Mess
media

19. …so what?

20. Follow
the path of
least resistance
Images taken from the livescribe smart pen website.
All Rights Belong to livescribe

21. Access to complete
information will surely help
us get our head around the
problem and, thanks to the
full knowledge acquired, we
are going to change the
world (and our behaviour)
for better

22. Carbon Diem
http://www.carbondiem.com/product.html
Mash
22 UECD Sustainability
Images taken from the CarbonDiem website.
media
23 April 2009
All Rights Belong to Carbon Hero Ltd

23. Reality Checking Device
susanna hertrich | http://www.susannahertrich.com/html/realitychecking.html
Images taken from susanna hertrich’s website.
All Rights Belong to susanna hertrich

24. Persuasive
Personal
Informatics
scales – not diet

25. Groups
Communities
Reputation

26. Booyah society
http://www.booyah.com
Goals + progress + (nudges)
Images taken from the Booyah’s website.
All Rights Belong to Booyah

27. by damclean
Try me
simulations

28. Show consequences
Global Sea Level Rise Map (http://geology.com/sea-level-rise/)

29. Support to keep motivation
(challenge me / support me / punish me)

30. Want
Challenge
me
Inform Measure Sustain
me me me
Don’t know / Let me Know /
believe try believe
Appeal to
Let me follow
me Tell me a path of
a story least resistance
Confuse
me
Punish
me
Don’t want

31. Thank you!
Franco Papeschi
@bobbywatson
Franco dot papeschi at gmail dot com
Franco Papeschi Portfolio