SlideShare uma empresa Scribd logo

Yahoo! at RoNewMedia

•Transferir como PPT, PDF•
•
Bobby Voicu
Bobby Voicu

Marvin Liao's presentation about Yahoo! at RoNewMedia

TecnologiaNegócios
1 de 12
Romania & Yahoo! in the Global Internet Advertising Market: Marvin Liao Nov 11, 2008
Internet Penetration and Growth in Central and Eastern Europe Source: Internet World Stats June: 2008
Broadband Penetration Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 data Size of circle represents total audience
Gaming Email Domestic + global? Questions we’re hearing from marketers: • “ How do I get my audience’s attention?” • “How do I participate in their conversations?” • “What’s the right balance of investment to reach my consumers?” TV Instant Messaging Podcasts Blogs Radio SMS TiVo/DVR Groups Mobile Magazines Social networks Facebook YouTube iTunes Peer-to-peer Time-shifting Surfing Billboards Social media + programmed content? Mix of traditional + online? Buy direct + use an ad network? Mobile devices Video + search + display + mobile? Context + behavioral targeting? Online
[object Object],[object Object]
• Broad reach to quality audiences • Unmatched consumer insights • Increased relevance and engagement • Partnership for results Yahoo! provides:
Who is on Yahoo! ?? Source: Insites Consulting Research, June 2008
Highly Engaged Audience Source: Insites Consulting Research, June 2008
Understanding the Impact of Your Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Brand Score Reports
[object Object]
 

Recomendados

Driving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura InmanDriving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura InmanLEAP Media Solutions, a division of BlueVenn
 
ROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZLEAP Media Solutions, a division of BlueVenn
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 
ROUNDTABLE 2016: WARREN
ROUNDTABLE 2016: WARRENROUNDTABLE 2016: WARREN
ROUNDTABLE 2016: WARRENLEAP Media Solutions, a division of BlueVenn
 
A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence Casey Knox
 
Boom lba
Boom lbaBoom lba
Boom lbaGreg Smith
 
PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)JonnyWegs
 
Traditional Media vs Digital Media
Traditional Media vs Digital Media Traditional Media vs Digital Media
Traditional Media vs Digital Media BSP Media Group
 

Recomendados

Driving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura InmanDriving Engagement and Value: Roundtable 2014 Laura Inman
Driving Engagement and Value: Roundtable 2014 Laura InmanLEAP Media Solutions, a division of BlueVenn
 
ROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZROUNDTABLE 2016: HURWITZ
ROUNDTABLE 2016: HURWITZLEAP Media Solutions, a division of BlueVenn
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 
ROUNDTABLE 2016: WARREN
ROUNDTABLE 2016: WARRENROUNDTABLE 2016: WARREN
ROUNDTABLE 2016: WARRENLEAP Media Solutions, a division of BlueVenn
 
A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence A Strategic Approach to Social Media Intelligence
A Strategic Approach to Social Media Intelligence Casey Knox
 
Boom lba
Boom lbaBoom lba
Boom lbaGreg Smith
 
PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)PR 2.0 (Optimizing for People)
PR 2.0 (Optimizing for People)JonnyWegs
 
Traditional Media vs Digital Media
Traditional Media vs Digital Media Traditional Media vs Digital Media
Traditional Media vs Digital Media BSP Media Group
 
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
 
Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)creativesvs
 
Internet marketing at a glance
Internet marketing at a glanceInternet marketing at a glance
Internet marketing at a glanceEric Lee
 
Geo Location Mobile Social Networking
Geo Location Mobile Social NetworkingGeo Location Mobile Social Networking
Geo Location Mobile Social NetworkingJodi Gersh
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarAd Dynamo
 
Embed
EmbedEmbed
EmbedAngela Duggan
 
Unlocking Social Data to Transform Market Research and Consumer Insights
Unlocking Social Data to Transform Market Research and Consumer InsightsUnlocking Social Data to Transform Market Research and Consumer Insights
Unlocking Social Data to Transform Market Research and Consumer InsightsDavid Guy
 
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Hubert Grealish
 
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
 
Future m boston the future of mobile data fueled, programmatic and dominant
Future m boston the future of mobile data fueled, programmatic and dominantFuture m boston the future of mobile data fueled, programmatic and dominant
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
 
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News OrganizationsImpaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News OrganizationsLisa Williams
 
MP marketing digital 101 session
MP marketing digital 101 sessionMP marketing digital 101 session
MP marketing digital 101 sessionsgoffin
 
Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Lauren Vargas
 
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...CanadaHelps / MyCharityConnects
 
Mgmt306 powerpoint
Mgmt306 powerpointMgmt306 powerpoint
Mgmt306 powerpointnothingwise
 
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...CafeGive Social
 
Project Sync Intro
Project Sync IntroProject Sync Intro
Project Sync IntroMichael Hill
 
Obama Internet Campaign Presentation
Obama Internet Campaign PresentationObama Internet Campaign Presentation
Obama Internet Campaign PresentationKathryn Burns
 
Professional Choices
Professional ChoicesProfessional Choices
Professional ChoicesDawn Yankeelov
 
Digital marketing and social media.
Digital marketing and social media.Digital marketing and social media.
Digital marketing and social media.guda Vamshi Netha
 
Cum folosesc eu Twitter
Cum folosesc eu TwitterCum folosesc eu Twitter
Cum folosesc eu TwitterBobby Voicu
 
Blogclub - Webstock 2009
Blogclub - Webstock 2009Blogclub - Webstock 2009
Blogclub - Webstock 2009Bobby Voicu
 

Mais conteúdo relacionado

Mais procurados

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
 
Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)creativesvs
 
Internet marketing at a glance
Internet marketing at a glanceInternet marketing at a glance
Internet marketing at a glanceEric Lee
 
Geo Location Mobile Social Networking
Geo Location Mobile Social NetworkingGeo Location Mobile Social Networking
Geo Location Mobile Social NetworkingJodi Gersh
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarAd Dynamo
 
Unlocking Social Data to Transform Market Research and Consumer Insights
Unlocking Social Data to Transform Market Research and Consumer InsightsUnlocking Social Data to Transform Market Research and Consumer Insights
Unlocking Social Data to Transform Market Research and Consumer InsightsDavid Guy
 
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Hubert Grealish
 
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
 
Future m boston the future of mobile data fueled, programmatic and dominant
Future m boston the future of mobile data fueled, programmatic and dominantFuture m boston the future of mobile data fueled, programmatic and dominant
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
 
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News OrganizationsImpaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News OrganizationsLisa Williams
 
MP marketing digital 101 session
MP marketing digital 101 sessionMP marketing digital 101 session
MP marketing digital 101 sessionsgoffin
 
Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Lauren Vargas
 
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...CanadaHelps / MyCharityConnects
 
Mgmt306 powerpoint
Mgmt306 powerpointMgmt306 powerpoint
Mgmt306 powerpointnothingwise
 
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...CafeGive Social
 
Project Sync Intro
Project Sync IntroProject Sync Intro
Project Sync IntroMichael Hill
 
Obama Internet Campaign Presentation
Obama Internet Campaign PresentationObama Internet Campaign Presentation
Obama Internet Campaign PresentationKathryn Burns
 
Digital marketing and social media.
Digital marketing and social media.Digital marketing and social media.
Digital marketing and social media.guda Vamshi Netha
 

Mais procurados (20)

Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...
 
Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)Customer driven promotions session 04 1 (2)
Customer driven promotions session 04 1 (2)
 
Internet marketing at a glance
Internet marketing at a glanceInternet marketing at a glance
Internet marketing at a glance
 
Geo Location Mobile Social Networking
Geo Location Mobile Social NetworkingGeo Location Mobile Social Networking
Geo Location Mobile Social Networking
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo Seminar
 
Embed
EmbedEmbed
Embed
 
Unlocking Social Data to Transform Market Research and Consumer Insights
Unlocking Social Data to Transform Market Research and Consumer InsightsUnlocking Social Data to Transform Market Research and Consumer Insights
Unlocking Social Data to Transform Market Research and Consumer Insights
 
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110
Social Media Tracking Effectiveness #Csm Hubert Grealish Tom Tom 181110
 
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
 
Future m boston the future of mobile data fueled, programmatic and dominant
Future m boston the future of mobile data fueled, programmatic and dominantFuture m boston the future of mobile data fueled, programmatic and dominant
Future m boston the future of mobile data fueled, programmatic and dominant
 
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News OrganizationsImpaq.me: Combining Social Sharing with Fundraising for News Organizations
Impaq.me: Combining Social Sharing with Fundraising for News Organizations
 
MP marketing digital 101 session
MP marketing digital 101 sessionMP marketing digital 101 session
MP marketing digital 101 session
 
Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101Tulsa PRSA Social Media 101
Tulsa PRSA Social Media 101
 
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...
7 Questions for Nonprofit Leaders Who Are Serious About Digital | Claire Kerr...
 
Mgmt306 powerpoint
Mgmt306 powerpointMgmt306 powerpoint
Mgmt306 powerpoint
 
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...
Mobile Marketing for Credit Unions: The Basics. The Technologies. & The Platf...
 
Project Sync Intro
Project Sync IntroProject Sync Intro
Project Sync Intro
 
Obama Internet Campaign Presentation
Obama Internet Campaign PresentationObama Internet Campaign Presentation
Obama Internet Campaign Presentation
 
Professional Choices
Professional ChoicesProfessional Choices
Professional Choices
 
Digital marketing and social media.
Digital marketing and social media.Digital marketing and social media.
Digital marketing and social media.
 

Destaque

Cum folosesc eu Twitter
Cum folosesc eu TwitterCum folosesc eu Twitter
Cum folosesc eu TwitterBobby Voicu
 
Blogclub - Webstock 2009
Blogclub - Webstock 2009Blogclub - Webstock 2009
Blogclub - Webstock 2009Bobby Voicu
 
Ce vor oamenii de la campaniile din Social Media?
Ce vor oamenii de la campaniile din Social Media?Ce vor oamenii de la campaniile din Social Media?
Ce vor oamenii de la campaniile din Social Media?Bobby Voicu
 
Un Blog = O Carte De Vizita?
Un Blog = O Carte De Vizita?Un Blog = O Carte De Vizita?
Un Blog = O Carte De Vizita?Bobby Voicu
 
Cum iti construiesti strategia de social media
Cum iti construiesti strategia de social mediaCum iti construiesti strategia de social media
Cum iti construiesti strategia de social mediaBobby Voicu
 
Guia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOCGuia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOCAlejandro Videla
 

Destaque (6)

Cum folosesc eu Twitter
Cum folosesc eu TwitterCum folosesc eu Twitter
Cum folosesc eu Twitter
 
Blogclub - Webstock 2009
Blogclub - Webstock 2009Blogclub - Webstock 2009
Blogclub - Webstock 2009
 
Ce vor oamenii de la campaniile din Social Media?
Ce vor oamenii de la campaniile din Social Media?Ce vor oamenii de la campaniile din Social Media?
Ce vor oamenii de la campaniile din Social Media?
 
Un Blog = O Carte De Vizita?
Un Blog = O Carte De Vizita?Un Blog = O Carte De Vizita?
Un Blog = O Carte De Vizita?
 
Cum iti construiesti strategia de social media
Cum iti construiesti strategia de social mediaCum iti construiesti strategia de social media
Cum iti construiesti strategia de social media
 
Guia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOCGuia argentina de tratamiento de la EPOC
Guia argentina de tratamiento de la EPOC
 

Semelhante a Yahoo! at RoNewMedia

General socialmedia
General socialmediaGeneral socialmedia
General socialmediavisivibe
 
Social Media And The Ia
Social Media And The IaSocial Media And The Ia
Social Media And The IaIIA Georgia
 
Audience Science Target
Audience Science TargetAudience Science Target
Audience Science TargetDM2EVENTS
 
Social media and Travel & Tourism
Social media and Travel & Tourism Social media and Travel & Tourism
Social media and Travel & Tourism Social Samosa
 
Report on Digital Media for Tour & Travel Industry
Report on Digital Media for Tour & Travel IndustryReport on Digital Media for Tour & Travel Industry
Report on Digital Media for Tour & Travel IndustrySocial Samosa
 
Local Media Association Native Advertising
Local Media Association Native AdvertisingLocal Media Association Native Advertising
Local Media Association Native AdvertisingLocal Media Association
 
Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2PR Council
 
New Demographics for the Social Digital Age
New Demographics for the Social Digital AgeNew Demographics for the Social Digital Age
New Demographics for the Social Digital Agesouthcoastdavid
 
Yahoo Upfront 2016- wrap up
Yahoo Upfront 2016- wrap up Yahoo Upfront 2016- wrap up
Yahoo Upfront 2016- wrap up Laura Spencer
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingdpullease
 
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGENEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGECaroline Baxter
 
Social media ecosystem presentation
Social media ecosystem presentationSocial media ecosystem presentation
Social media ecosystem presentationMengmeng Tang
 
Social Media for Lawyers
Social Media for LawyersSocial Media for Lawyers
Social Media for LawyersShani Magosky
 
Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Trust EMedia
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossRed Shoes PR
 
Yahoo Media Kit
Yahoo Media KitYahoo Media Kit
Yahoo Media KitYahoo
 

Semelhante a Yahoo! at RoNewMedia (20)

Online PR
Online PROnline PR
Online PR
 
Digital workshop
Digital workshopDigital workshop
Digital workshop
 
General socialmedia
General socialmediaGeneral socialmedia
General socialmedia
 
Social Media And The Ia
Social Media And The IaSocial Media And The Ia
Social Media And The Ia
 
Audience Science Target
Audience Science TargetAudience Science Target
Audience Science Target
 
Social media and Travel & Tourism
Social media and Travel & Tourism Social media and Travel & Tourism
Social media and Travel & Tourism
 
Report on Digital Media for Tour & Travel Industry
Report on Digital Media for Tour & Travel IndustryReport on Digital Media for Tour & Travel Industry
Report on Digital Media for Tour & Travel Industry
 
Local Media Association Native Advertising
Local Media Association Native AdvertisingLocal Media Association Native Advertising
Local Media Association Native Advertising
 
Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2Robert Phillips Future Trends In Digital Deck 2
Robert Phillips Future Trends In Digital Deck 2
 
Yahoo! news
Yahoo! newsYahoo! news
Yahoo! news
 
New Demographics for the Social Digital Age
New Demographics for the Social Digital AgeNew Demographics for the Social Digital Age
New Demographics for the Social Digital Age
 
2010 06-29 introduction ss
2010 06-29 introduction ss2010 06-29 introduction ss
2010 06-29 introduction ss
 
Yahoo Upfront 2016- wrap up
Yahoo Upfront 2016- wrap up Yahoo Upfront 2016- wrap up
Yahoo Upfront 2016- wrap up
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGENEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
NEW DEMOGRAPHICS FOR THE SOCIAL DIGITAL AGE
 
Social media ecosystem presentation
Social media ecosystem presentationSocial media ecosystem presentation
Social media ecosystem presentation
 
Social Media for Lawyers
Social Media for LawyersSocial Media for Lawyers
Social Media for Lawyers
 
Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your Boss
 
Yahoo Media Kit
Yahoo Media KitYahoo Media Kit
Yahoo Media Kit
 

Mais de Bobby Voicu

Going Offline while doing Business Online
Going Offline while doing Business OnlineGoing Offline while doing Business Online
Going Offline while doing Business OnlineBobby Voicu
 
Social Media in afaceri: Studii de caz
Social Media in afaceri: Studii de cazSocial Media in afaceri: Studii de caz
Social Media in afaceri: Studii de cazBobby Voicu
 
Brandurile si social media - Forum FMCG 2011
Brandurile si social media - Forum FMCG 2011Brandurile si social media - Forum FMCG 2011
Brandurile si social media - Forum FMCG 2011Bobby Voicu
 
Prezentare Social Media Strategy - 10 dec. 2010
Prezentare Social Media Strategy - 10 dec. 2010Prezentare Social Media Strategy - 10 dec. 2010
Prezentare Social Media Strategy - 10 dec. 2010Bobby Voicu
 
Cum sa NU pornesti un proiect online - Women on Web 2010
Cum sa NU pornesti un proiect online - Women on Web 2010Cum sa NU pornesti un proiect online - Women on Web 2010
Cum sa NU pornesti un proiect online - Women on Web 2010Bobby Voicu
 
Olimpiadele Comunicarii Bobby Voicu
Olimpiadele Comunicarii Bobby VoicuOlimpiadele Comunicarii Bobby Voicu
Olimpiadele Comunicarii Bobby VoicuBobby Voicu
 
YDN si Yahoo APIs, la ROCS 2008
YDN si Yahoo APIs, la ROCS 2008YDN si Yahoo APIs, la ROCS 2008
YDN si Yahoo APIs, la ROCS 2008Bobby Voicu
 
Directia in care merge blogosfera si care sunt elementele necesare pentru un ...
Directia in care merge blogosfera si care sunt elementele necesare pentru un ...Directia in care merge blogosfera si care sunt elementele necesare pentru un ...
Directia in care merge blogosfera si care sunt elementele necesare pentru un ...Bobby Voicu
 

Mais de Bobby Voicu (9)

Going Offline while doing Business Online
Going Offline while doing Business OnlineGoing Offline while doing Business Online
Going Offline while doing Business Online
 
Social Media in afaceri: Studii de caz
Social Media in afaceri: Studii de cazSocial Media in afaceri: Studii de caz
Social Media in afaceri: Studii de caz
 
Brandurile si social media - Forum FMCG 2011
Brandurile si social media - Forum FMCG 2011Brandurile si social media - Forum FMCG 2011
Brandurile si social media - Forum FMCG 2011
 
Prezentare Social Media Strategy - 10 dec. 2010
Prezentare Social Media Strategy - 10 dec. 2010Prezentare Social Media Strategy - 10 dec. 2010
Prezentare Social Media Strategy - 10 dec. 2010
 
Cum sa NU pornesti un proiect online - Women on Web 2010
Cum sa NU pornesti un proiect online - Women on Web 2010Cum sa NU pornesti un proiect online - Women on Web 2010
Cum sa NU pornesti un proiect online - Women on Web 2010
 
Comunica Online
Comunica OnlineComunica Online
Comunica Online
 
Olimpiadele Comunicarii Bobby Voicu
Olimpiadele Comunicarii Bobby VoicuOlimpiadele Comunicarii Bobby Voicu
Olimpiadele Comunicarii Bobby Voicu
 
YDN si Yahoo APIs, la ROCS 2008
YDN si Yahoo APIs, la ROCS 2008YDN si Yahoo APIs, la ROCS 2008
YDN si Yahoo APIs, la ROCS 2008
 
Directia in care merge blogosfera si care sunt elementele necesare pentru un ...
Directia in care merge blogosfera si care sunt elementele necesare pentru un ...Directia in care merge blogosfera si care sunt elementele necesare pentru un ...
Directia in care merge blogosfera si care sunt elementele necesare pentru un ...
 

Último

The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 

Último (20)

The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 

Yahoo! at RoNewMedia

  • 1. Romania & Yahoo! in the Global Internet Advertising Market: Marvin Liao Nov 11, 2008
  • 2. Internet Penetration and Growth in Central and Eastern Europe Source: Internet World Stats June: 2008
  • 3. Broadband Penetration Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 data Size of circle represents total audience
  • 4. Gaming Email Domestic + global? Questions we’re hearing from marketers: • “ How do I get my audience’s attention?” • “How do I participate in their conversations?” • “What’s the right balance of investment to reach my consumers?” TV Instant Messaging Podcasts Blogs Radio SMS TiVo/DVR Groups Mobile Magazines Social networks Facebook YouTube iTunes Peer-to-peer Time-shifting Surfing Billboards Social media + programmed content? Mix of traditional + online? Buy direct + use an ad network? Mobile devices Video + search + display + mobile? Context + behavioral targeting? Online
  • 5.
  • 6. • Broad reach to quality audiences • Unmatched consumer insights • Increased relevance and engagement • Partnership for results Yahoo! provides:
  • 7. Who is on Yahoo! ?? Source: Insites Consulting Research, June 2008
  • 8. Highly Engaged Audience Source: Insites Consulting Research, June 2008
  • 9.
  • 11.
  • 12.