2. Multi-cultural Initiative
Revolution Racing
• NASCAR’s Drive for Diversity Program
• K&N Pro Series East
• Whelen All-American
• Youth Racing Program
Outreach Programs
The Longshot
• Engage community via
• Simulator to reality driver
• Mobile trackside hospitality
search
• iRacing simulators
• Millennial appeal
• Data capture
• Economically accessible
• DJ Tour
• College Tour
• 4 HBCU dates

3. About

4. About Revolution Racing
Revolution Racing
is a majority
minority owned
company that
manages
NASCAR’s Drive
for Diversity
program.
4

5. Mission
NASCAR’s number The goal of the
one corporate organization is to
initiative advance the careers of
minority and female
drivers, crew
members, pit crew
athletes and aspiring
front office personnel.
5 5

6. Leadership
MAXSIEGEL JOHNSTORY TINADeVEAUX
Chief Executive Officer President Vice President of Marketing
ANDYSANTERRE BLAIRADDIS PHILHORTON
Director of Competition Director of Competition Pit Crew Coach
Camping World Series Whelen All-American Series and Trainer
6 6

7. Our Racing Programs
Revolution Racing fields
teams in four divisions:
NASCAR K&N Pro
Series East
NASCAR Whelen
All-American Series
INEX Legend cars
INEX Bandolero cars
7

8. Our Media
• TV
– Changing Lanes on BET
– Camping World East on Speed
TV
• Social Media
• Web Sites
– D4D.tv
– RevolutionRacing.net
– DriverforDiversity.com
• NASCAR
– Sirius Satellite Radio
– NASCAR.com
• Print
– Uptown Magazine
8

9. Technology
Revolution
Racing’s academy
style training
program utilizes
motorsports
simulation
software provided
by iRacing.
9

10. Our Pit Crew
ANWARPARRISH FAVIANVANDERBUR KEVINSPROUSE MOSACKEY LIONELLEGRA
G
AGE: 27 AGE: 31 AGE: 33 AGE: 29 AGE: 24
TIRE CARRIER TIRE CARRIER TIRE CHANGER TIRE CARRIER TIRE CARRIER
PEDROMARTINEZ, RICHIEWILLIAMS PIERREBANKS TESFALEE
JR
AGE: 20 AGE: 26 AGE: 23 AGE: 29
TIRE CHANGER JACKMAN. TIRE CARRIER TIRE CARRIER
10

11. K&N Pro Series East
RYANGIFFORD DARRELLWALLACE
10 Races
• 3/27 Greenville Pickens, SC
• 4/3 South Boston, VA
• 5/23 Iowa, IA
• 6/6 Martinsville, VA
AGE: 20 AGE: 16 • 6/25 New Hampshire, NH
HOME: Winchester, Tenn. HOME: Mobile, Ala.
• 7/3 Lime Rock, CT
SERGIOPENA MACKENABELL • 7/30 Lee, CT
• 8/28 Gresham, GA
• 9/17 New Hampshire
• 9/24 Dover
4x$750,000 = $3,000,000
AGE: 16 AGE: 19
HOME: Catharpin, Va HOME: Carson City, Nev.

12. Whelen All-American Series
MEGANREITENOUR KATIEHAGAR JASONROMERO
4 Tracks (41 Events)
• Greenville-Pickens, S.C.
• 9 Races
• Hickory, N.C.
AGE: 18 AGE: 23 AGE: 25 • 7 Races
HOME: Miamisburg,Ohio HOME: Damariscotta, Maine HOME: Cameron Park, Calif.
• Tri-County, N.C.
MICHAELCHERRY JESSICABRUNELLI REBECCAKASTEN • 18 Races
• Carraway, N.C.
• 7 Races
6x$100,000 =
AGE: 20 AGE: 17 AGE: 19
$600,000
HOME: Valrico, Fla. HOME: Hayward, Calif. HOME: Mequon, Wisc.

13. Youth Racing Program
4 Legends Cars
3 Bandoleros
• Competing during the
summer in the Carolinas
7x$5,000 = $35,000

14. Partners
14

15. Outreach Programs

16. Outreach Programs
• NASCAR College Tour
– 7 HBCU dates
• Trackside Hospitality
Outreach
– Churches
– Schools
• Mobile Marketing
– iRacing
• The Longshot
– Virtual to reality
driver search and
development
16

17. Monster Mobile Tour
Mobile sampling, DJ, data capture
and motorsports simulation
34 Dates
• 4 HBCU (NASCAR College Tour)
• 10 K&N Pro Series races
• 10 Whelen All-American races
• 10 Monster east coast events
$350,000

18. The Longshot Driver Search

19. The Problem
Most sports
sponsorships leave
fans sitting on the
sidelines…

20. Solution: The Longshot
A magnetic and remarkable
motorsports marketing
platform that straps you in
and takes you for a ride
The one thing that unites all human beings, regardless of age,
gender, religion, economic status or ethnic background, is that
deep down inside we ALL believe we are good drivers

21. Business Model
Driver search and
development program
for racers with limited or
no prior racing
experience

22. The Search Process
Drivers will be
evaluated on both
racing aptitude and
marketability

23. Racing Aptitude
• Racing aptitude will be
measured using iRacing
motorsports simulator
• Requires
– Newer Microsoft based
PC (with in the last 3
years)
– Steering wheel (can be
obtained for less than “…for the actual real-world racer, this is
your 'at-home' test vehicle. Acclimate
$100) yourself with a new course or learn
– Broadband connection something new on an old favorite. Even a
rookie in the sim racing world can get up
– iRacing subscription to speed fast within the iRacing system”
Dale Earnhardt, Jr.
NASCAR Sprint Cup Driver
...more testimonials

24. Marketability
Candidates • Contestants will be asked to
emulate a race teams by:
engage and – Providing Race reports
– Sharing:
leverage social • Blogs
networks • Videos
• Photos
– Securing sponsorship to support
their effort
– Develop fan support
– Inject brands into social
media

25. Development
Selected candidates
undergo extensive
testing and
coaching at
Revolution Racing
Revolution Racing is a NASCAR "academy-style"
in Karts, Legends development team based in Mooresville, N.C. The
team currently operates 10 cars for NASCAR’s
and Late Model cars Drive for Diversity program between the NASCAR
Camping World East Series and the Whelen All-
American Series.

26. The Longshot
One driver is
selected to be The
Longshot and is
invited to join
Revolution Racing’s
Academy style team
in 2011

27. Underlying Magic
• Economical access to
Compelling dream motorsports
• The ultimate form of brand
to reality story integration
– Online
– On-track
– On TV
• Powerful differentiator
– Interactive sponsorship
platform
• Multimedia Platform
– User generated content
– Engineered for social media
• Effective targeting tool
– Millennial appeal

28. Brand Integration Platform
Team Revolution Racing
Racecars, uniforms, pit equipment Publications
10 Diverse drivers Speedway Illustrated
Two Series NASCAR Scene
Whelen All-American Series
Camping World East Series
Web
108+ Races Iracing.com
15,000 plus members
TV D4D.tv
3 Wide life 2000+ members
85 million households on regional RevolutionRacing.net
sports networks
Changing lanes FuelingDreams.com (program social site
in development)
Reality show filmed around
NASCAR’s Drive for Diversity Social Media
Program Facebook pages
Televised Camping World East Series Drive for Diversity
(SpeedTV) 700+ fans
Revolution Racing
Retail/Event 2000+ fans
Tradeshow simulator Longshot
Online Campaigns Twitter
Jayski.com Flickr
NASCAR.com Youtube
Gamespot.com
Targeted Facebook ads

30. Social Media Projections
130
The average number of
Longshots Candidates
100
1
Social Reach
100
10,000
friends a person has on 10,000 100,000
facebook

31. The Monster Cup
iRacing simulator to reality
driver search and
development program (the
Longshot)
Includes winner’s 2011
Whelen All-American Series
ride plus driver living
expenses
$250,000

32. Car Art

33. Crew and Driver Uniforms

34. Entitlements
– Primary sponsor of seven 7 Revolution Racing cars and – In-Market and At-Track Promotions
teams in 2010. • A minimum of 10 at-track promotions in the four
– Primary sponsor of seven 7 D4D driver suits Whelen All-American Series markets we compete
– Primary sponsor of all 7 youth racing cars • A minimum of 10 at-track promotions in select K&N
Pro Series East markets we run
– Primary sponsor of Revolution Racing show car • Hospitality for customers, prospects and employees
– Branding on Revolution Racing haulers, pit boxes and • Sampling
equipment
• Show car
– A strong multicultural message for your brand. • Driver meet & greets
– Official sponsor of The Monster Cup driver search • 10 Monster Energy selected east coast events
competition: • Inclusion in four NASCAR College (HBCU) Tour
• Branding on social media site events
• Custom in-simulator car graphics • Sampling/Promotional Items
• Branding at the Revolution Racing Technology & • Participation in panel discussion
Training Center • DJ Contest
• Monster Army exclusive races and challenges
– Access to race shop for corporate initiatives.
– Sponsor Listing, logo and link on www.d4d.tv
– B2B opportunities with other Revolution Racing
– Sponsor Listing, logo and link on partners (i.e. Freightliner)
www.revolutionracing.net – Use of drivers’ names and likeness
– Custom Monster Army profile on www.d4d.tv – Use of Drive for Diversity and Revolution Racing
– Custom Revolution Racing/Monster background on designation and marks
@RevolutionRacing Twitter page. – Weekly social media webisodes, press release, photos
– Signage at Race Shop and blogs
– Initial sponsor welcome – Press Release, Websites,
Facebook and Twitter

35. Menu
À la carte Happy Meal
Property Cost
K&N Pro Series East $750,000 $900,000
Whelen All-American Series $600,000
Youth Racing $35,000
Mobile Marketing $350,000
The Monster Cup $250,000
Total $1,985,000

36. Monster Energy shall have first right of refusal on sponsorship for any of the 2010 Revolution Racing drivers should
they progress with Revolution Racing to the NASCAR Camping World Truck or NASCAR Nationwide Series in 2011.
36