The NASCAR K&N Pro Series is made up of two regional touring series - the East and West series. Many top drivers began their careers in this developmental series before moving up to the national NASCAR series. The 2010 season schedule includes traditional short tracks as well as some races alongside Cup weekends. K&N Engineering has become the new title sponsor of both the East and West series.

1. 2010
Marketing Opportunities

2. K&N Pro Series
• The K&N Pro Series is made up of the East Series
and the West Series, with a new, expanded schedule
designed to further showcase the two series
nationally.
• The NASCAR K&N Pro Series serves as a
developmental series for NASCAR’s three national
series. Many of today’s top drivers began their
careers in the NASCAR K&N Pro Series.
• Each series will have championship points races
and the eighth annual NASCAR Toyota All-Star
Showdown, an invitational event that includes the
top drivers from both series.
• Inaugural season for K&N Engineering as series
sponsor.
• The minimum age requirement for the NASCAR
K&N Pro Series is 16 years old, a move designed to
attract the increasingly large number of young
competitors.
• 2010 schedule includes traditional tracks and
events, along with a combination race in the
American Heartland and several races in
conjunction with NASCAR Sprint Cup Series
weekends.

3. K&N Engineering
• Based in Riverside, CA with
over 600 employees
• Global company with offices
in the UK and the
Netherlands employing over
250
• Family owned business for
over 40 years
• Inventor and leading
innovator of reusable cotton
gauze filter technology
• Involved in many forms of
motorsports

4. Series Overview
The NASCAR K&N Pro Series is made up of the NASCAR K&N Pro Series East and the K&N Pro Series
West. This division represents NASCAR’s top regional touring series, where competitors will refine
their skills before making the jump to one of NASCAR’s three national series. Both series compete in
either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series
and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 15,000 spectators at
short tracks and 400-600 people in the garage area.
• The NASCAR K&N Pro Series West The present format of the K&N Pro
was born when NASCAR came to the Series East began in 1987 when
West Coast and began sanctioning Anheuser-Busch and NASCAR returned
the Pacific Coast Late Model circuit in to the Northeast with a revised version
1954. It has been known as the of the NASCAR North Tour that ran
Pacific Coast Late Model circuit, between 1979 and 1985. In 2003, this
Grand National West, NASCAR series combined rules with the NASCAR
Winston West Series, and the K&N Pro Series West to form the Grand
NASCAR AutoZone West Series. National Division. NASCAR has now
welcomed K&N Engineering as the new
series sponsor on both the east and the
west.

5. The Racing Series of NASCAR
WEST EAST
5

6. Driver Highlights
Many drivers competing in the NASCAR K&N Pro Series have moved up through the ranks to
NASCAR’s three national series including: Kevin Harvick, Martin Truex, Jr., Steve Park, Brendan
Gaughan, Ricky Craven, Ron Hornaday, Joey Logano David Gilliland, Ricky Carmichael and Chad
Little.
"The NASCAR K&N Pro Series really honed my skills as a driver and significantly
impacted the success I have today. It taught me how to be a great competitor on and
off the track. I cherish the memories I had racing in the K&N Pro Series and enjoy
getting back to it when my schedule permits."
-Joey Logano
Joey Logano
"The NASCAR K&N Pro Series has always been a good mix of tracks and a good mix of
drivers. You have to be able to fight on the short tracks and tackle the big tracks. It's
an awesome series. My Dad won championships and I came close a couple of times. I
still look forward to running in the series when we're on the West Coast."
-Ron Hornaday, Jr.
6
Ron Hornaday- 1997

7. 2010 Schedule- NKNPS-East
2010 K&N Pro Series East Schedule
Date Site Location
March 27 Greenville Pickens Speedway Greenville, SC
April 3 South Boston Speedway South Boston, VA
May 23* Iowa Speedway* Newton, IA
June 6 Martinsville Speedway Martinsville, VA
June 25 New Hampshire Motor Speedway Loudon, NH
July 3 Lime Rock Park Lakeville, CT
July 30 Lee USA Speedway Lee, NH
August 28 Gresham Motorsports Park Jefferson, GA
September 17 New Hampshire Motor Speedway Loudon, NH
September 24 Dover International Speedway Dover, DE
*Combination race with NASCAR Camping World Series West
Tentative - Subject to Change 7

8. 2010 Schedule- NKNPS-West
2010 NASCAR K&N Pro Series West Schedule
Date Site Location
March 27 All American Speedway Roseville, CA
April 8 Phoenix International Raceway Avondale, AZ
May 23* Iowa Speedway* Newton, IA
June 5 Douglas County Speedway Roseburg, OR
June 19 Infineon Raceway Sonoma, CA
July 3 Toyota Speedway at Irwindale Irwindale, CA
July 18 Portland International Raceway Portland, OR
August 7 Montana Raceway Park Kalispell, MT
August 14 Colorado National Speedway Dacono, CO
September 12 Miller Motorsports Park Tooele, UT
October 16 All American Speedway Roseville, CA
November 11 Phoenix International Raceway Avondale, AZ
*Combination race with NASCAR K&N Pro Series East
8
Tentative - Subject to Change

9. Broadcast
• Designated time slot Thursdays
from 6-7pm to provide consistent
messaging and destination
viewing
• Entitlement to include schedule of
spots, opening/closing billboards
and exposure with on-air talent
• SPEED is carried by DIRECTV, Dish
Network and 8 cable operators
including Comcast and Time
Warner
More than 72 million
households in the US
and Canada
9

10. Broadcast Schedule
Each K&N Pro Series race will be broadcast on SPEED in the designated time slot of
Thursdays at 6:00pm. Broadcasts will be an hour long with on track action and
driver interviews featuring well known industry on air talent.
EAST WEST
Event Premiere Date Event Premiere Date
Greenville Pickens Speedway April 1 All American Speedway April 8
South Boston Speedway April 15 Phoenix International Raceway April 22
Iowa Speedway May 27 Iowa Speedway May 27
Martinsville Speedway June 10 Douglas County Speedway June 17
New Hampshire Motor Speedway July 1 Infineon Raceway June 24
Lime Rock Park July 8 Irwindale Speedway July 15
Lee USA Speedway August 5 Portland International Raceway July 29
Gresham Motorsports Park September 2 Montana Raceway Park August 12
New Hampshire Motor Speedway September 23 Colorado National Speedway August 19
Dover International Speedway October 7 Miller Motorsports Park September 16
All-American Speedway October 21
Phoenix International Raceway November 18
Tentative - Subject to Change Tentative - Subject to Change

11. Awareness Campaign
Commitment to the NASCAR short tracks
• National awareness campaign to promote local short
track racing
• Tagline: “This soul of NASCAR”
• Media placement to gain high level of visibility
throughout the season
• 30-second television spots
•Ad airs during NASCAR Sprint Cup Series, Nationwide
Series, Camping World Truck Series and NASCAR K&N Pro
Series events as well and support programming on NASCAR
TV on SPEED
• Radio Ads
•MRN Radio- NASCAR USA, Sirius Satellite Radio- NASCAR
Radio
• Internet
•Banner Ads

12. On-Line Support
•NASCAR brought the daily content management and
oversight of the local racing portion of
www.nascar.com in-house in 2008 and rebranded as
www.nascarhometracks.com
•The website has seen tremendous growth as it
continues to add content and features to meet fan
interest – jumping from 3.16M hits in 2008 to 4M in
2009.
•In addition, average time spent on the site is up
nearly 30% from 2009 to 2010.
•NASCAR Home Tracks has 3,000 fans on Facebook and
1,800 followers on Twitter
•NASCAR Home Tracks have produced more than 194
videos since May that have generated more than
96,000 views. 12

13. Media Outreach
• Advance PR events to promote
race
• News and Notes
• Post-race Press Releases
• www.nascarmedia.com
• Hundreds of publications, radio
stations and websites nationwide
report on the NASCAR K&N Pro
Series and its competitors. The
vast exposure to all tracks and
teams is a great opportunity for
series growth.
13

14. NASCAR Toyota All Star Showdown
• 8th Annual NASCAR Toyota All-Star Showdown- January 2011
• Toyota Speedway at Irwindale- Irwindale, CA
• NASCAR’s premier invitational race for regional series teams and drivers.
• Over 100 participating teams from the US, Canada and Mexico.
• More than $500,000 in prize money.
• Live national television coverage on SPEED
• Media coverage: NASCAR.com, MRN Radio, The Sporting News, National
Speed Sport News, Los Angeles Times, Los Angeles Daily News, Riverside
(Calif.) Press-Enterprise, Pasadena (Calif.) Star News, Orange County (Calif.)
Register.
• Guaranteed starting spots for K&N Pro Series Champions and 2010 event
winners
• 2010 race winner: Joey Logano
14

15. NASCAR Toyota All Star Showdown
15

16. Cutting Edge Technology
• SPEC Engine
– Approved for use in competition August 1, 2006
– Available as a complete engine or in kit form
through:
• Wegner Motorsports: (920) 394-3557
– Over 400 engines in use as of February 1, 2010
• Age requirement
– Minimum driving age reduced to 16 for NASCAR
K&N Pro Series
• Composite Body
– 105” or 110” wheel base to fit former Cup and Spec Engine
current Nationwide Series bodies
– Bodies differentiated through graphics and grill
openings
– 11 different replacement panels
– Available through four sources:
• Eshleman Racing
• Summit Racing
• BSR Products
• Racing Plus
Composite Body 16

17. NASCAR Fan Base Demographics
NASCAR is gender neutral, a fit for the entire family.
Gender NASCAR Fans
Male 60%
Female 40%
NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44.
Age Composition U.S Pop NASCAR Fans Index
18-24 12% 11% 92
25-34 19% 19% 100
35-44 17% 19% 112
45-54 22% 24% 109
55-64 12% 12% 100
65+ 18% 15% 83
18-34 31% 30% 97
18-44 48% 49% 102
NASCAR fans are middle class and just as affluent as the U.S. population.
Income U.S Pop NASCAR Fans Index
Under $30,000 31% 31% 100
$30,000-$50,000 20% 21% 105
$50,000-$70,000 16% 17% 106
$70,000-$100,000 15% 15% 100
$100,000+ 18% 16% 89
17
$50,000+ 49% 48% 98

18. NASCAR Fan Base Demographics (continued)
NASCAR is a sport the whole family can enjoy.
Children U.S Pop NASCAR Fans Index
Kids <18 at home 42% 43% 102
1 out of 5 NASCAR fans is a minority.
U.S. Population
Minorities Percent Change
2003 2007
Member of a minority
19.6% 20.5% +5%
group^
Hispanic 8.3% 9.0% +8%
African-American 8.2% 8.2% 0%
^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics”
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