2. Sharon Giraud Intro
• 20 years in Sales, Operations and Business
Development.
• 100+ RFP wins - Corporate and Government in
Canada and US
• Working with all levels of government in US and
Canada.
• Corporate Canada as well as focus in legal
sector.
3. Pain Points - Proposals and RFPs
• Absence of process or wins
• Infringes on company experts and
billable time
• Marketing speak rather than
qualitative
• Key talent on the street
• People HATE doing them!
4. The Effort is Worth it!
• New business dev and lead generation
• Strong credibility and client references
• New channel - including subsequent work
that may not go through the RFP process
• Builds market, competitive intelligence
• Measure your business against the market
• Chance to build work with partners
• Company visibility
5. How to Win…
• Watch how winners do it
• Don’t ignore the details
• Learn how to differentiate
• Never repeat past mistakes
• Business development, not once off
• Work with someone who knows