Innovating the Future of Local Search

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Brian Curtis presents on digital innovation @ Sensis

Negócios Tecnologia

“ Standing still is the surest way to end up falling behind.” – President Barack Obama

Real-world research  New product development  Survival & success

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Finding: Appeal of mobile codes increased when participants interacted with the product Insight: Demonstration is key to user awareness and adoption of Mobile Codes Finding: Appeal is comparable amongst all Telstra consumer segments Insight: Opportunity for Mobile Codes is broader than first thought Finding: Applications providing up-to-date information have the greatest appeal Insight: Not all advertising contexts are appropriate for Mobile Codes

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30 merchants 250 participants 3 months What Sensis did: Special offer discovery Coupon redemption ROI reporting Telstra NAB Visa What they did: Merchant payment enablement Secure consumer transactions SIM & handset provisioning

“ Right now, we have a once-in-a-generation chance to act boldly, to turn adversity into opportunity, and to use this crisis as a chance to transform our [business model] for the 21st century.” – President Barack Obama

Thanks & Questions [email_address]

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You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data. Key points are going to be: *How To Prioritize--because you can't measure, listen to, and analyze everything * When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors * Why Measure real social media ROI: sales, leads, and customer satisfaction Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box. Follow me @KendallMatthews

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Running head: BeathardAPSY7106-8 1 BeathardAPSY7106-8 2 Week 8 Assignment Quantitative analysis as research methodology takes into account variables that are measurable and thus definitive in the way there is an empirical investigation. Therefore, there is a statistical element and definition of techniques in place in the valuation of impact. There are ways in which information in this type of study can be achieved. The data collection is important as it dictates the type of statistical tools that are best suited for this kind of study (Nardi, 2018). For this paper, the survey tool that would be used in the collection of data is a questionnaire. Comment by JB: nice intro as usual :) The Topic By consideration of this, looking at something that is taken to be a general public issue and an impact on the majority. Technology has been a key aspect in the development of means of communication, however, there is also the fact that communication evolution has also led to the increase in the socio-economic value of means of communication. Therefore, having a smartphone comes at its costs depending on an individual’s priority. This raises the question of how often do you buy smartphone apps that cost more than $0.99? Comment by JB: rework all prounons to what you mean exactly Comment by JB: interesting! most sentences will be cited though for the final paper. Variable that could be Researched Quantitatively Raises the question give a sense of achievability in terms of the quantitative value and thus a way in which there can be accountability in terms of numbers. Facts and evidence during collection have to be central in defining a specific variable. By determination of this variable, it is easier to understand the types of question to be asked in the survey and where the focus should be emphasized. Therefore, for this question, the variable is the number of mobile apps bought. The instrument to measure this variable includes questionnaires, checklists, interview, and observation (Vellone, 2000). Comment by JB: maybe a word missing here? Comment by JB: add in some citations of researchers calling for this research - it will be important to justify your doing such a study :) I like it though!! Population/Demographic The most elemental question is based on a commodity that can only be found in one type of technology, the chosen demographic is smartphone users. They fit all the criteria necessary as they are the ones in need of a mobile application for most functions. Despite the fact that there is a chosen population, it is important to narrow down the fact that priority is important for different people. Therefore, there is diverse usage of the phones and thus a further narrowing must be considered in the fact that some smartphone users do not necessarily use it for any other options rather than to call and receive messages. While looking at the characteristics of these users the most notable will be those who can be a focus on differen.

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A DAY IN THE LIFE OF A SALESMAN / WOMAN

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Innovating the Future of Local Search

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2. “ Standing still is the surest way to end up falling behind.” – President Barack Obama

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9. Real-world research  New product development  Survival & success

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14. Finding: Appeal of mobile codes increased when participants interacted with the product Insight: Demonstration is key to user awareness and adoption of Mobile Codes Finding: Appeal is comparable amongst all Telstra consumer segments Insight: Opportunity for Mobile Codes is broader than first thought Finding: Applications providing up-to-date information have the greatest appeal Insight: Not all advertising contexts are appropriate for Mobile Codes

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19. Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

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26. 30 merchants 250 participants 3 months What Sensis did: Special offer discovery Coupon redemption ROI reporting Telstra NAB Visa What they did: Merchant payment enablement Secure consumer transactions SIM & handset provisioning

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28. “ Right now, we have a once-in-a-generation chance to act boldly, to turn adversity into opportunity, and to use this crisis as a chance to transform our [business model] for the 21st century.” – President Barack Obama

29. Thanks & Questions [email_address]