Get Over $100,000 Worth of Free Publicity and Advertising Using PR

How to Get Over $100,000
Worth of Free Publicity and
Advertising Using PR

How to Get Over $100,000 Worth of Free Publicity and Advertising Using PR


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Disclaimer
Although the author and publisher have made every effort to ensure that the information in this book was
correct at press time, the author and publisher do not assume and hereby disclaim any liability to any
party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions
result from negligence, accident, or any other cause.

Table of Contents
Introduction

3

Golden Rule of PR

4

Local Media Outlets

5

Guidelines for Press Releases

6

Contacting the Press

6

Radio

7

Public Service Projects

8

Internet Opportunities

9

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Pinterest

10

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Video Marketing

12



Social Media Networks

13



Email Lists

13



YouTube

13

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How To Get Over $100,000 Worth Of Free Publicity and Advertising Using PR
No matter the size of your business, before you spend an exorbitant amount of money
on publicity and advertising, you should explore the free promotional tools available to
you. In fact, many experts recommend that you pursue free public relation and
advertising strategies BEFORE you actually spend any money on media advertising.
The end result of greater sales and the expansion of your business can be achieved by
using these free tools efficiently and effectively. You’ll get more bang for your buck and
you’ll experience a great deal of satisfaction at how you generated this success by
investing your time and talents to promote your business dream. Before you invest
money to make money, try the alternative and non-traditional form of promoting your
business. Before you spend any money on media advertising, consider the points
below. These tips can help you better plan your strategy and take advantage of
benefits that many entrepreneurs are missing.
A story that you submit to any media outlet will be much more influential than a paid
advertisement. Many consumers believe advertisements to be false and misleading;
they also perceive a biased approach in an advertisement. A story will lend credibility
to you, your product and your business. You will obtain instant credibility from a news
story and trustworthiness will be apparent to the shopper. If a journalist has taken the
time to review your offer, his audience will see you through his recommendation and
your reputation as an expert will flourish. News stories and features can help you to
reach and get newer and larger clients. People who read about you and your business
in the news will want to work with you and promote your business by their patronage.
This can be a win-win situation for all parties involved. News stories will also be seen
by banking and lender representatives who will be more willing to work with you to
obtain financing. In a recent survey, companies who engaged in PR campaigns were
30% more successful in getting financing and funding than companies who did not have
a public relations campaign. If your business is to be the success of which you dream,
additional funding must be available to you as your plans grow and expand and new
costs arise. The lifeblood of your success depends on the number of potential
customers who are driven to your business or website to shop. You must attract these
visitors with a dynamic, creative, and proven method that will allow your business to
stand out above all of the rest. Competition in the marketplace is fierce and your
strategies must be on the cutting edge to capture the attention you want for your
business.
Using free PR as a catalyst for your publicity and advertising campaigns is easy if you
use a few tried and true methods and organize your plan and purpose. It’s a powerful
tool that you have at your disposal and the good news is that you won’t have a lot of
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competition! Research shows that not many companies are trying free PR instead of
the costly traditional venues of advertising. They prefer to hire PR agencies who will
write costly and boring press releases that will not motivate enough energy for your
business to reap the reward dollars from this investment. If you think that free PR is a
struggle and only for a certain niche of business, you are incorrect in your assumptions.
The best attitude to have is the one that supports that with PR there is always a way
and you must discover that method for your individual business.
One of the guiding principles or the golden rule of PR is to understand that with your
PR plan, you must meet the need of the journalist or producer that you are contacting.
He is searching, sometimes frantically, for stories and news clips to fill those valuable
slots in his publication or on his program. Journalists are not inundated with stories, as
many businessmen believe, but instead, are seeking interesting topics for discussion for
their viewers or readers.
One of the biggest mistakes that you as a businessman pursuing your own PR can
make is to focus on you and your business exclusively in your contact with a journalist.
You need to show in your story a real interest in the journalist’s audience. It’s not
about you when you are approaching a professional media representative with your
business story or press release. It’s about helping their job to be easier and more
interesting to their readers or viewers. Businesses are NOT using this rule of marketing
to their advantages so you can be assured that if you are sincerely interested in what
makes that journalist appear more appealing, your story will be readily featured.
As you prepare your press releases or stories, stress the expertise and knowledge you
have on a particular topic. If you establish yourself as an expert with valuable
information, you will find it much easier to obtain this free PR with media outlets.
Remember to cut through the mediocrity and place your press release or story above
the competition. Maybe you know how to manage people, stress, or uncooperative
people. Perhaps, you know all about how to or steps to a specific procedure. Use this
as a tool to lead attention to your business.
Begin by contacting your local media outlets to obtain free PR. This is one of the most
valuable forms of advertising and it’s within your reach immediately. They are looking
for authenticity and someone who can speak articulately about a product or business.
Many advertising experts say that the trading area for most businesses is within a 10
minute drive of the business location therefore featuring your business on a local radio
talk show, television show, or in the local print media will reach this segment of your
target market. It will not be difficult to make your business newsworthy for those
people living within a short distance of your business.

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Write a feature story about some activity going on at your workplace, a community
interest project, or a promotional event that the consumer won’t want to miss.
Whether the article is about a grand opening, an expansion, a plan to hire new
employees, or a human interest topic, develop a story that will frame your business in a
positive, appealing light. Attract customers to your door to see what all the excitement
is about. The best rule of thumb to follow is to get off the business page of the
publication. You want to create a buzz about your business that causes people to think
about your business as a story. It’s like window shopping versus high pressure sales. If
you are being pressured to make a purchase, most likely you will not reciprocate with a
purchase. On the other hand, if you are window shopping, you can casually view the
available product, gather information, and then make an educated purchase. If your
business is featured in a human interest story, the reader views what you are about,
how you are standing for what you believe, and how you can help improve their lives.
There is no high pressure, just solid and valuable information.
Another method of appealing to your local media is with an excellent photo of the event
or activity in which your employees and you participated. A picture is worth a thousand
words and a lot of advertising dollars for you. Make sure your image is high quality and
speaks volumes about the story. You must have a direct connection between the image
and the story to make it credible and interesting. As any professional photographer will
instruct you, keep the background to a minimum and instead focus on the activity itself
or the people in the photo. Submit a carefully taken picture who will represent your
business in a professional and positive way. Screen the photo for any unacceptable
gestures or background graffiti that would be offensive to the reader or viewer. Leave
no stone unturned in editing your photo; you can even ask a friend or co-worker to look
it over before it is submitted. If there is not a photo opportunity available at the event,
create one that you can use. Don’t let any moment pass you by as you continually seek
photos that will portray the message of your company. A good image can help you turn
a straightforward news story into a media event that will promote your business in a
unique way.
The workhorse of a free PR campaign is the press release. Many companies pay
expensive prices for companies to write press releases which many times are boring
and uninviting. If it is carefully written and the proper procedures are followed, the
press release will save the journalist time and effort and be well-received. Remember,
media outlets are searching for interesting and solid topics to fill time slots that create
opportunity and profits.
There are some basic rules you should follow when creating your press release.

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1. Keep it simple. You should have no more than a one page article whose purpose
is to entice a journalist to call you about this press release. This is the hook that
will peak their interest and cause them to want to know more about you.
2. Create a great headline. You have only three seconds to capture the interest of
the journalist so your headline has to be catchy and unique. The purpose of the
press release, remember, is to get immediate interest so you should strive to
make it creative and imaginative. Think outside the box in your approach. Avoid
boring, mundane wording that will send your press release to the garbage can.
3. Feature ideas not news stories. Write a few paragraphs of simple wording that
will tell in a succinct way what you are about, what you are offering, and how
this can help the audience. All of this is woven in and around your feature story.
4. Present a strong and clear call to action. In big bold letters supply the
information for the viewer or reader to obtain more information about your
business. Be concise, to the point, and confident in your presentation.
Once your press release is ready, you will contact the press with your document. You
can perform internet researches to locate the contact information for media outlets.
Keep records of the numbers you use so that future contacts can be made more easily.
You can also use Media Guides or PR Planners that will provide you with contact
information. You will then do the two steps below to distribute your press release and
check to see if you successfully made contact.
1. Mail or email your press release to the media outlets you selected from the list
you compiled while doing your research.
2. Make a follow-up telephone call to the outlet. You will check to learn if they
have seen your press release and how they have processed the information that
they received.
If your press release is to target a radio or television program, be very deliberate in
your communication skills as you speak with the journalist or producer. They will be
checking to see if you can speak clearly and concisely about your business and product.
They will get to hear your voice and since radio is an auditory medium, the want to
hear what you sound like before they book you on their program. A couple of questions
will probably be asked of you to ascertain the knowledge you have about your product
but more importantly will be the passion you show about your subject. They will want
to examine your communication skills, your “thinking-on-your-feet” capability, and how
you can relate to their audience. You should be quick with your answers and credible

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as you present your information to the journalist. You are selling the idea of using your
feature story in their programming; you must present the facts accurately, with
confidence, and as the expert you are. Speak as if you have done this many times
before and that you are thinking of them and how their audience will perceive your
presentation. Your job is to make them look good; promoting your business will take a
back seat but the profits you will gain from this free publicity will put you in the driver’s
seat when it comes to your marketing plan.
If you have an established working relationship with a journalist, the job of press
releases and getting the attention that you want will be much easier. Currently send
them stories about your business featuring a unique glimpse into the life of your
business. Don’t just send out press releases to them; create stories for them which
reduces their work loads and provides them with ideas for ways to fill those neverending time slots that haunt even the most strategic producer. Once you have this
working relationship with the journalist, they will be more receptive to your ideas and
will work to help you impart your knowledge to their audience.
Radio is another one of the most powerful media outlets available to you at no cost. It
is easy to use and the format is structured to reach the captive audience listening in
their vehicles during the long commune. Millions of people commute to work on a
daily basis. This on-the-go crowd is always in search of faster, more efficient and
reliable ways to improve their lives. You can provide them with information to make
their lives easier and more time efficient. Radio stations need more than 10,000 guests
a day to fill the available time slots in their programming. They want interesting and
enlightening information that will keep their audience tuned in to their station. This
method is one of the easiest you can use. You can call in from anywhere at any time to
participate in an informative interview that will fill the need any particular audience
might be experiencing. This puts a targeted audience right on the telephone in your
hand! Frequently, you can have an hour long program of free airtime to answer call-in
questions and give the expert information that you have. Knowledge is power and this
is a power that can work extremely easily and efficiently for you. You will be recognized
as an expert in your field which will foster additional interviews for you. You can
develop a daily or weekly following of listeners who want and demand your advice.
These fans can begin to help you build an email list or create a membership site for
which you can charge a fee for information. This method of free PR can quickly expand
your business into a very lucrative venture.
If you have information that they need you can tap into the free flowing fountain of free
radio publicity. It’s a win-win situation that provides great programming for the radio
station and a great promotional tool for you. People pay more attention to a radio talk
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show guest than they do to advertisements that cost a lot of money. The time you
spend in an interview is worth far more than an advertisement and costs nothing! The
audience is also more likely to believe a guest than they are a commercial. Just use
yourself as an example. Do you listen more closely to commercials or a guest on a talk
radio show? Studies show that 96% of people listen to the radio at least once a week
and more than 75% listen on a daily basis. Look at the scope of the radio audience
available at no cost to your advertising campaign. More than 10,000 people per day are
reaching out to stressed listeners who are searching for the quick solution to their
problems and concerns. You can use this endless supply of listeners to expand your
bottom line exponentially.
Keep in mind as you select the radio stations you contact that the 80/20 rule is in effect
in radio just as in everything else. 20% of the stations reach about 80% of all people.
You must choose that 20% of the top programs that will help you reach the 80%
looking for valuable information. These are the shows that you want to be on.
Public service projects provide free publicity and boost the image of your business
simultaneously. Community service is an excellent public relations tool that gives you
free publicity and provides you with a type of satisfaction that is hard to duplicate. The
adage “you have to give to receive” is especially true in the business community. There
are many opportunities for community service projects at any given time in your
community. The commitments for these projects may require only a few hours and
some careful planning to optimize the results you desire.
You can sponsor youth sports teams and have your business name and contact on the
back of the uniforms. Friends and family members of these young athletes will be loyal
to your company. You will get to know and become friends with a lot of people you
would not have met otherwise and you’ll gain support from people you could not have
reached any other way. Every fan is a potential customer; your business will be visible
in arenas and even other business locations by large numbers of team players and their
family members. This spreads the word about your business in a personal and very
touching way. Helping others achieve their dreams has long been a goal of the business
community.
You can also donate your talents, skills and even your product when your community
would benefit from them. You will be repaid over and over as people become
accustomed to using or benefitting from your product. Join civic organizations and
speak at community events to share the knowledge you have with others. Being a
guest speaker will boost your credibility and establish you as an expert in your
community on the topic with which you are familiar.

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You can very effectively donate your products to be used as raffle prizes or silent
auction items. Whenever possible, link your business to charity drives and events that
draw attention to your business. You will receive thousands of dollars in benefits by
simply donating to your community. These efforts will not go unnoticed by the people
involved in the events.
Closely related to community service, is hosting your own special event or participating
in the event of another community association. Set up and use public service
announcements to promote events at your business or events that you have selected to
host. By using these PSAs you can also keep current with community associations and
clubs that you can visit and to which you can contribute. The members of these
organizations will become some of your most loyal clients. This is a positive approach
that is effective in keeping aware of all the possibilities that are available to you to
promote your company. This will take very little time and costs nothing but the profits
and benefits are astounding.
One of the most effective tools to get publicity free is the internet. One of the most
important benefits of internet marketing is that it is primarily free. With the explosion
of the internet into the global business environment, entrepreneurs from all sizes of
businesses are tapping into the high volume traffic and lucrative profits driven by
internet marketing. People are shopping 24-7 and savvy business professionals are
modifying their marketing strategies to accommodate the ever-changing demands of
the calculating consumer. If you want to have a successful business today, you must
use the benefits of free internet marketing and make them work for you. When
considering cost, convenience, and clients, the benefits of internet market become
apparent.
With the changing economy, consumers scan the internet at a convenient time for them
and can compare goods and services in the comfort of their own home. They are free
from a sales pitch or pressured persuasion and can avoid battling crowds of people
searching for the same product at the best price. Through internet marketing, you can
connect with these customers and entice them to buy from you. Your online store will
be open around the clock and you won’t have to worry with opening, closing, and
employee attendance and pay.
Free online marketing will allow you to reach customers in areas that otherwise would
not be able to make purchases from your business. Boundaries will be eliminated as
you invite people from all over the world to do business with you. This will cause your
business to expand and produce additional profits. You will also have the ability to
handle a heavier customer load simultaneously which is also a better strategy for your
business. By setting up social media accounts, you can make comments about your
business activities and products and invite your contacts to visit your business or
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website. If you can incorporate testimonials from happy clients, this word-of-mouth
advertising will reap excellent rewards for you.

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One of the most popular free social media sites today that you can use for free publicity
is called Pinterest. This site is still in its early stages of development but people seeking
online businesses are clamoring to this site to make those extra dollars that have the
possibility of turning into steady incomes in a short period of time. Pinterest is growing
faster than any other website on the internet today because of its phenomenal high
traffic driving abilities.
You should consider entering the world of Pinterest to promote your business because it
is practical and affordable. Setting up a Pinterest account and your own personal
boards on the site is fast, easy, and free! This site does not involve continual
maintenance. Even if your business is not located in the viewer’s area, remember that
Pinterest is still developing and an area-specific facet to this fast growing website could
be on the future drawing boards at Pinterest. This is a social site and that means that a
lot of people will be spending a lot of time looking at your ideas. We know that wordof-mouth advertising is the most economical method of promoting products and
services and you can cash in on that adage by setting up your boards on Pinterest as
soon as possible.
Pinterest is a virtual board that allows you to find things that you like and keep them or
add them to your own boards. You can visit the boards of others, find things you like
there, and display them for your friends and others to see. Many people are influenced
by the images that they see on Pinterest and they use them to plan special events in
their lives. By using pictures, you can share your interests with others and more
importantly, these pictures can promote your business with a visually alluring dynamic.
Pinterest can be an effective tool if used properly and for the right business. You will
need a Pinterest account, need to understand the basics, and then you too can draw
traffic to your site. Many ecommerce businesses are already making the move to
market their goods and services on Pinterest. Pinned photos are beginning to serve as
advertisements for those companies and the 20 million users are making a large driving
up sales in an impressive way.
To market your products on Pinterest, you have to create boards that are attractive,
appealing and alluring to the potential customer. These boards are really little
showrooms that you will use to showcase your products. Your business goal is to find a
need and fill it or solves some issue that a customer is experiencing. Your business will
fix their problem in a satisfactory way that for them will be easy, convenient, and
secure.

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To get started, make sure your images and photographs are clear, beautiful, and eyecatching. When customers come to your board, research shows that they will spend no
more than 90 seconds with you unless something catches their eye be it copy or
photography.
Just like in the traditional business world you must network. You can’t just pin up
pictures and hope that someone drops in and amazingly decided they need what you
are providing. You must work on building a community for yourself and your business.
Make friends, invite followers, and use Facebook and Twitter as allies for your campaign
to increase your profits. Don’t become someone who is constantly just promoting you.
Use your contacts to help you to promote your business for you. It helps if others see
your products as useful, reliable, and reputable. Make a plan and work your plan.
Every person with whom you come in contact knows at least seven people. In the world
of instant and global communication, they probably know at least 50! All of those
people know 50 and so on goes the growth of your community. Just as with any other
marketing tool, you will want to learn all the ins and outs of how this site can work
more effectively for you. Don’t push too hard, be yourself, but put in the hard work at
the beginning and then you can reap your rewards. Connect with other pinners and
bloggers who have already established themselves on Pinterest and you can maximize
their followers for your business as well. Besides being inspired by the images that
catch their eyes, they will find your business that can help them in ways they never
even thought about. The larger of a following that you develop, the more traffic you
will have coming to your business website. If you can influence someone to repin an
idea that you have, an entire new list of followers will have access to your business
website.
In today’s fast-paced world, customers do not have hours to spend searching for
products that will make their lives easier or their problems a piece of cake to solve. For
this reason, the product description you include to depict for your product must be
concise, clear, and to the point. You are allowed only 500 characters to tell what your
product is, why the customer needs it, and how they can get to your website to
purchase this product from you. The adage, a picture is worth a thousand words, is
especially true on Pinterest. Share your ideas about the product or have a testimonial
from a member of your Pinterest community better state the benefits of what you are
offering. Satisfied customers can really advance your sales by their positive comments.
If someone else has already purchased from you and had a good experience, then
others will be more willing to do business with you too.

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Don’t just pin your company’s images on your board; include some attractive photos
from other users. Users are very savvy when it comes to sniffing out money makers on
the move! Demonstrate that you have a variety of interests and that others’ ideas are
also important to you. If you are going to promote your business, you cannot be a
selfish bully that demands users visit your website to immediately purchase your
products. Don’t expect overnight results. If people were making thousands of dollars
overnight, everyone would be jumping into this ecommerce opportunity. If it’s worth
doing and doing correctly, it’s also worth the wait.
Another valuable tool that is free advertising on the internet is video marketing. As the
information superhighway becomes more crowded with words, idea, and thoughts, you
must seek a way to present your product to the consumer in an exciting and alluring
method. Since much of the information on the web is in text format, you can offer a
quality experience by using video marketing.
The major goal of the video used to market your product is to inform a customer about
the product in which they are interested. 90% of all buyers research a product online
before they make a purchase. This new and powerful marketing tool will educate the
customer quickly and answer questions they may have.
Many online businesses are tapping into the power of video marketing to keep their
business ahead of the competition and increase their bottom lines. This is a more
personal way of doing business and will more effectively attract the customer’s attention
and purchasing power.
Video marketing is an economical way to showcase your product to potential customers.
You can make the video yourself, edit it very easily, and upload it to your website in a
masterful way. This can prevent you from spending investment dollars as you initially
develop your marketing strategy.
With video marketing, you can connect easily with prospects that are in an on-the-go
mode as they navigate their busy schedules. This type of marketing is easy to view
from a cell phone and removes the barrier of a customer carrying a laptop with them
when they want to shop online. You can provide targeted guidance with your video and
inspire shoppers to buy faster and with ease from you. You can present the latest
trends or advantages of your product and make announcements about special offers
you are providing. The customer, in turn, can pass the message of your product on to
their network of family and friends.

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Engaging the customer in an exciting way is one of the most important benefits of video
marketing. Online business is expanding at such a rapid rate that you as a savvy
entrepreneur will want to use the latest technology to outperform your competition.
You can also take advantage of social media networks to obtain free publicity and
advertising for your company. Participate in forums and discussions online. By
answering someone’s question, you can provide useful information about your business
or product that would alleviate their problem or concern. Give authentic and solid
advice and also mention that they can get additional information on your website.
Provide your URL on every comment so there will be no doubt where you are located.
By writing your own blog, you can establish yourself as an expert as you offer authentic
and trustworthy advice on your particular area of expertise. You will find that people
who are participating in these websites are searching for solutions to problems; your
knowledge can help them and create business for your company.
With the knowledge that you have on a particular topic, you can offer a class or seminar
in your local area or online to do a presentation that finds a need and fills it. During the
class or seminar, you can freely advertise your business or product to the audience who
has paid to learn more about the topic. Be sure to place your URL on the master slide
of your Power Point presentation so attendees can easily jot down your contact
information. Also, make sure your contact information and URL are located on any
business cards or printed information that you distribute.
Attend conferences and conventions that are directly related to your field of knowledge.
Here you can network by exchanging your contact with potential customers who have
already expressed an interest in the subject by attending this conference. Never let a
chance to network get past you.
You should also build an exceptional email list that will work for you. This is a cost
efficient way to reach a multitude of people free for your company. Remember that
email lists should focus on quality and not quantity. A name is not worthy of your time
and attention if there is never any response to your emails. There are many ways to
build your email list without spending any money. You can attend conferences and
workshops, hold your own seminars, frequent social media sites and network with
family, friends, and co-workers to obtain names to add to your list.
Engage the YouTube crowd. It is the second biggest search engine in the world and
here, you can show a video that tells about your product and business. Watermark a
link that will drive customers to your business website. You can simply tell people at
the end of the video to visit your website for additional information. You can also give

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an interview with a satisfied client that will influence others to come and purchase from
you. It is important to orally give and visually provide your URL address in your video.
Develop a Facebook page for your business. You can get “likes” on this page that will
directly link people to your business website. Facebook has become one of the most
popular websites that visitors frequent. This is a huge source of free publicity and a
never-ending network of people who are already online and probably already used to
ordering goods and services from online businesses.
Create a twitter account and network with people who show an interest in your
business or related products in their profiles. You can expand your network by
becoming followers of THEIR followers and on and on. It’s a never-ending list of people
who spend time on the internet.
Find other marketers with an interest in your business and cross-promote your links by
using ad swap. You can build your email list quickly and efficiently this way and drive
initial traffic to your site. This can also drive repeat traffic to your website as well.
Write articles for e-zines. Submit as many articles as you can and to as many e-zines as
you can so that you can reach all of those people who are researching the product you
provide. Studies show 90% of people do internet research on a product before they buy
it. Include an invitation for everyone to visit your website for further information.
Use the questions segment of Yahoo to promote your knowledge and expertise in your
line of business. Online shoppers are asking thousands of questions each day and you
can make a powerful presence as you solve issues. Instead of advertising, become an
authority that is helpful and compassionate in attacking the problems of others. You
can increase your website’s publicity with your professional concern for others and their
dilemmas.
Make social bookmarking work for your business. Create valuable content that people
can use or enjoy and you have a found a way to increase traffic to your website. These
sites let people bookmark favorite websites that others can view and share. It will only
take 30 seconds or less to bookmark your site but the traffic flow can increase
dramatically. Digg, Delicious, and Reddit are three of the most visited bookmarking
sites that receive over 8 million visitors per month. Be creative and thoughtful as you
develop your page. Top Ten Lists and how to lists are the most popular content articles
on these sites.
Use directories and classified submissions to advertise your business free. An example
is Craigslist.org. This site will allow you to post your URL link in not only your local

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market but also in national markets and global markets in a variety of categories. This
is an excellent tool for getting millions of people to your website. You must list your
website in the appropriate niche to lure interested buyers.
One of the best free ways to publicize your website is to use the viral content method.
When your customers like your rock-solid content, they will post it on their favorite sites
and send it to their friends. These friends forward this information; it moves like a tidal
wave across the internet. You just create the content or choose the photo or image to
send to a few loyal customers.
Develop a tell-a-friend forum on your website. Give your loyal customers a platform to
share their experiences while doing business on your website with others. They can
mention customer service policies and adherence to that policy and the ease of
navigation of your website. They can positively promote your business with others
while you watch the profits come in.
Use your personalized squeeze page. This page will instruct the visitor to leave their
email address on a form that they submit to you. With some focused work, you can
design this page yourself to save money. After you complete this task, this is a “howto” that you can include as some valuable information in an article you write for a blog
or other outlet.
Hold a contest on your website that will encourage everyone to participate and to tell all
their contacts about the excitement on your site. Everyone loves a challenge and if a
visitor thinks they can win a prize or impress others, they will be inclined to jump in and
take part. Word spreads very quickly and can generate traffic that will be impressive to
your bottom line.
Conduct and publish some pertinent surveys on your website. If you can get opinions
of others and discuss them with the proper techniques and applications currently
trending, you can create a lot of interest in your product and increase traffic to your
website.
Create and list a free ebook on a free site. Everyone wants to know how to better use
their time and skills; reading an ebook provided free by an expert will foster interest in
obtaining additional information from this professional. This can be a way for you to
build confidence in your business and your own skills as you market your business
economically. It is very satisfying to know that you have done the ground work yourself
that drives copious amounts of business to your website.

Page 18

Create topical contents on Squidoo and Hubpages. They are highly trusted by search
engines so you can anticipate a lot of traffic from this free method. These websites
have their own readers and visitors who visit regularly to satisfy their hunger for
interesting information. You’ll create lenses on Squidoo and hugs on Hubpges that will
draw an enormous amount of traffic for your website.
Use standard link building activities. You’ll need excellent content to compete with this
method. Follow standard link building practices for the best results. Remember to stay
niche-specific and the visitors coming to your website will have a valid interest in your
business and will be more prepared to buy a product.
An interesting way to drive free traffic to your website is by using joint ventures.
Connect with a marketer who has a large email list and ask him if you can send an
email to his subscribers as a partner with him. If any of his clients buy a product from
you, you will pay him a commission. This is a method many new entrepreneurs use to
begin to network in their ecommerce venture.
Use Linkedin. This is another popular business networking site that connects the
business community with other professionals. You can promote your products to clients
who will be expecting you to do so. Many businesses overlook this outlet so your
competition may be lower on this site. Make sure you complete your profile as much as
possible and optimize your profile for the keywords you want to rank. This is not a time
to be shy; connect with as many friends of friends on this social site as you possibly
can.
Post bulletins on your email list. When there are new developments within your
business or a new product, send a bulletin to your email list to draw clients in to revisit
your website to look at the new information. Keeping on your toes by informing a
responsive list of clients will drive more business to your website on a regular basis.
Create an Amazon profile and comment on books and products that are in line with the
business that you are promoting online. By appearing as an authority, others will view
your comments and reviews and visit your website. They will already be interested in
your product if they have purchased an item that correlates with yours.
It is to your advantage to build a Google+page that can showcase your business. You
will follow businesses that are like yours and here you can share information and
feature content that is valuable and solid.
Set up partnerships with businesses in your local area to share links that will attract
customers who scan scaffold businesses that build on each other’s services.

Page 19

Networking is still alive and well and thriving on the internet as well as in your local
business community.
Using free advertising will develop a more loyal client base that trusts your product and
your business more than paid advertising could ever produce. You won’t have to spend
your valuable capital on print, radio, and television advertising; the free methods that
you easily use can bring more satisfaction of a business from the ground up as you
personally handle all aspects of marketing yourself.
The lifeblood of any online business is the amount advertising and publicity generated
about the website. You must carefully target and captivate a motivated audience that
will respond to and purchase from your business. You must be authentic in your
approach and articulate in your presentation. Be professional and project compassion
and caring with your clients that you would want to experience yourself if you were
buying online. Without publicity, your business will not succeed but by using creative
and unique methods of advertising and free PR, your business will expand and you will
attain the goals that you set out in your business plans and strategies. Stick with it,
persevere and modify accordingly.
To build a successful online money-making business, you will have to work daily, and
document your strategies, plans, and earnings. You will have to spend quality time in
the preparation of your plans and modify them when a change needs to be made. You
won’t be able to send out one press release or write one article and sit back for the
profits to roll in. Publicity and advertising are on-going facets of your business that will
require weekly attention.
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Get Over $100,000 Worth of Free Publicity and Advertising Using PR

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