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Ethical PR Professional

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Barbara Nixon
Barbara Nixon

The document discusses ethics for public relations professionals. It defines ethics as a value system for determining right and wrong. PR professionals must make ethical decisions that satisfy the public interest, their employer, and their professional code of ethics. They should be honest, present all sides of issues, develop trust, and avoid destroying credibility through less than total honesty when dealing with the news media.

NegóciosEconomia e finançasTecnologia
1 de 13
The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)
In the News . . . ,[object Object],http://youtube.com/watch?v=hyry7RjREyY
Overview ,[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
“ Ethics” means . . .
What Are Ethics? ,[object Object],Copyright © Allyn and Bacon 2006
Three Ethical Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Professionals Make Ethical Decisions that Must Satisfy . . . ,[object Object],[object Object],[object Object],[object Object]
Ethics in Individual Practice ,[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
Ethics in Individual Practice, cont’d ,[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
Ethical Dealings with the News Media ,[object Object],Copyright © Allyn and Bacon 2006
Cell Phones Pop Popcorn?
Ethical Dealings with the News Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
Ethical Decision Making in PR is Like

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