By Tim Condon

1. Media
Industry
in
the
Digital
Age
Tim
Condon
Director,
New
Ventures

2. 2
Who
owns
digital
adver7sing?

3. 3
0
5
10
15
20
25
30
2010 2011 2012 2013 2014 2015 2016
Search
Banner ads
Video
Rich Media
Source: eMarketer, Sept 2012
Where
is
the
Money
Spent?

4. 4
Source: Turn, Jun 2013
CPM
Trends

5. 5
So, what is a media company (who happens
not to be Google or Facebook) to do?

6. 6
Dive deep into an area that you can own.
For WaPo this is all about Political Washington
• PostTV
• BrandConnect
• Heavy targeting to Capitol Hill
Specialize

7. 7
Rise
of
Video

8. 8
Source: Borrell & Associates, 2012
Targeted
Display

9. 9
Experiment

10. 10
• Each experiment has a P&L and an owner
• Drive revenues that are not dependent upon digital
display (incl. video)
• Stay within strategic core and leverage Post
affiliation
Structure
for
WaPo
New
Ventures

11. 11
What is ServiceAlley?
• Launched in Jan 2010 as a review based marketplace
free to consumers with open access to provider info
• Added a social
recommendation tool
called Friendorsements to
find home contractors
your friends recommend

12. 12
Why Home Services?
• Large industry made up of lots of small businesses
• Trust is a major issue and WaPo brand can help there
• Large incumbents with models that predate online
social networking
• Word of mouth the main source of info for most consumers –
even before online social networks

13. 13
The ServiceAlley vision Answer viewable

14. 14
The ServiceAlley vision

15. 15
• Runway
• The ability to invest for a long period of time
• Mindset
• Invent
• Patience
• Put customers first
What
does
the
Jeff
Bezos
acquisi7on
mean?