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Recruitment	
  is	
  not	
  one	
  size	
  fits	
  all.	
  


             Look	
  to	
  past	
  and	
  present	
  industry	
  best	
  
                 prac8ces	
  to	
  find	
  your	
  groove.	
  



RECRUITMENT IN THE 21ST CENTURY
3/11 - Lean Start Up - MICA
agenda	
  

     •    Intro	
  
	
  
     •    The	
  Stone	
  Age	
  
	
  
     •    Hurray	
  the	
  internet	
  happened!	
  
	
  
Now	
  what?	
  
	
  
  •  Tools	
  and	
  best	
  prac8ces	
  
	
  
  •  Other	
  recruitment	
  programs	
  
       o  Referral	
  
       o  College	
  
	
  
	
  
ME :)   Paris	
  Pi'man	
  
        Technical	
  Talent	
  Acquisi3on	
  
        	
  
        	
  
        	
  
        	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
        	
  
        @parisinbmore	
  
        	
  
        	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
        	
  /parispiJman	
  
        	
  
        	
  
        	
  	
  paris.piJman@teamaol.com	
  
        	
  
        	
  
        Interested	
  in	
  Aol	
  careers?	
  
        corp.aol.com/careers	
  
        	
  
Stone ages -
  recruiting before job
boards?!
     (it happened!)


                          Communica8on	
  channels:	
  
                          desk	
  phone	
  	
  
                          snail	
  mail	
  	
  
                          in-­‐	
  person	
  
                          	
  
                          Job	
  announcements:	
  
                          PRINT	
  NEWSPAPERS?!	
  
                          Bulle8n	
  boards	
  
                          	
  
                          True	
  networkers	
  -­‐	
  career	
  fairs,	
  
                                   conferences,	
  community	
  
                                   events,	
  industry	
  events,	
  
                                   rolodex!	
  
                          *crea%vity	
  
                          	
  
                          	
  
                          	
  
Recruiting in the digital age

       •    Boolean	
  -­‐	
  when	
  recruiters	
  started	
  to	
  pay	
  aJen8on	
  to	
  how	
  you	
  interface	
  
            with	
  the	
  internet	
  
	
  
       •    "Mass"	
  recrui8ng	
  tac8cs	
  enter:	
  
             o  Email	
  	
  
             o  Job	
  Boards	
  
	
  
       •    Mobility	
  and	
  automa8on	
  
            o  Every	
  step	
  in	
  the	
  recruitment	
  process	
  could	
  happen	
  digitally	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
industry standards answer -
                    sources
2012:	
                                                                   2005:	
  	
  
	
                                                                        	
  
Employee	
  Referrals	
                                                   Employee	
  Referrals	
  
	
                                                                        	
  
Job	
  Boards	
                                                           'Internet'**	
  
	
                                                                        	
  
Company	
  Website	
                                                      Job	
  	
  Boards	
  
	
                                                                        	
  
Recruiter	
  Ini8ated**	
                                                 Company	
  Website	
  
	
  
	
  
	
  
	
   http://www.careerxroads.com/news/slideshows.asp
     http://www.ere.net/2012/02/20/source-of-hire-survey-big-jump-in-outside-hiring-in-2011/


	
  
Job Boards and Social Media
       •    Strategy	
  Criteria:	
  
             o  audience	
  
             o  forecasted	
  hires	
  
             o  price	
  points/trials	
  
	
  
       •    Job	
  Board	
  Extra	
  Features	
  
             o  ATS	
  
             o  'passive	
  candidate'	
  databases	
  
             o  advanced	
  search	
  features	
  
             o  mobile	
  apps	
  
	
  
       •    Facebook	
  -­‐	
  the	
  next	
  LinkedIn?	
  
	
  
	
  
       http://acrassy.com/2012/09/heart-shaped-social-media-icons/heart-shaped-social-media-
       icons/
LinkedIn - so awesome it gets
                       a slide
     •      50%	
  of	
  my	
  'job	
  board'	
  source	
  
	
  
     •      200M	
  profiles	
  to	
  Monster's	
  70M	
  resumes	
  
	
  
     •      Job	
  pos8ngs	
  
	
  
     •      Recruiter	
  key!	
  
             o  advanced	
  searching/filtering	
  
             o  metrics	
  
	
  
       •    Signal,	
  Groups,	
  Sharing	
  
	
  
	
  
	
  
	
  
	
  
Why LI shouldn't be a primary
          source
Referral Programs

•    Healthy programs
      o  1/3 of hires;
      o  1 in 7 submitted are hired

•    different strategies -
      o  employee only or anyone?
      o  bonus/reward type

•    use social media tools
      o  linkedin job sharing
      o  set up twitter/facebook links
College Programs

•  Are	
  career	
  fairs	
  the	
  only	
  way?	
  
Creativity will go a long way...

       •  Data	
  analysis,	
  trending	
  
       •  Use	
  exit	
  interview	
  data	
  
       •  Recruit	
  out	
  of	
  your	
  comfort	
  zone	
  
       •  Become	
  a	
  marketer	
  
	
  
ME :)   Paris	
  Pi'man	
  
        Technical	
  Talent	
  Acquisi3on	
  
        	
  
        	
  
        	
  
        	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
        	
  
        @parisinbmore	
  
        	
  
        	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
        	
  /parispiJman	
  
        	
  
        	
  
        	
  	
  paris.piJman@teamaol.com	
  
        	
  
        	
  
        Interested	
  in	
  Aol	
  careers?	
  
        corp.aol.com/careers	
  
        	
  

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2013-03-11: Recruitment Isn't One Size Fits All

  • 1. Recruitment  is  not  one  size  fits  all.   Look  to  past  and  present  industry  best   prac8ces  to  find  your  groove.   RECRUITMENT IN THE 21ST CENTURY 3/11 - Lean Start Up - MICA
  • 2. agenda   •  Intro     •  The  Stone  Age     •  Hurray  the  internet  happened!     Now  what?     •  Tools  and  best  prac8ces     •  Other  recruitment  programs   o  Referral   o  College      
  • 3. ME :) Paris  Pi'man   Technical  Talent  Acquisi3on                                   @parisinbmore                              /parispiJman          paris.piJman@teamaol.com       Interested  in  Aol  careers?   corp.aol.com/careers    
  • 4. Stone ages - recruiting before job boards?! (it happened!) Communica8on  channels:   desk  phone     snail  mail     in-­‐  person     Job  announcements:   PRINT  NEWSPAPERS?!   Bulle8n  boards     True  networkers  -­‐  career  fairs,   conferences,  community   events,  industry  events,   rolodex!   *crea%vity        
  • 5. Recruiting in the digital age •  Boolean  -­‐  when  recruiters  started  to  pay  aJen8on  to  how  you  interface   with  the  internet     •  "Mass"  recrui8ng  tac8cs  enter:   o  Email     o  Job  Boards     •  Mobility  and  automa8on   o  Every  step  in  the  recruitment  process  could  happen  digitally                
  • 6. industry standards answer - sources 2012:   2005:         Employee  Referrals   Employee  Referrals       Job  Boards   'Internet'**       Company  Website   Job    Boards       Recruiter  Ini8ated**   Company  Website           http://www.careerxroads.com/news/slideshows.asp http://www.ere.net/2012/02/20/source-of-hire-survey-big-jump-in-outside-hiring-in-2011/  
  • 7. Job Boards and Social Media •  Strategy  Criteria:   o  audience   o  forecasted  hires   o  price  points/trials     •  Job  Board  Extra  Features   o  ATS   o  'passive  candidate'  databases   o  advanced  search  features   o  mobile  apps     •  Facebook  -­‐  the  next  LinkedIn?       http://acrassy.com/2012/09/heart-shaped-social-media-icons/heart-shaped-social-media- icons/
  • 8. LinkedIn - so awesome it gets a slide •  50%  of  my  'job  board'  source     •  200M  profiles  to  Monster's  70M  resumes     •  Job  pos8ngs     •  Recruiter  key!   o  advanced  searching/filtering   o  metrics     •  Signal,  Groups,  Sharing            
  • 9. Why LI shouldn't be a primary source
  • 10. Referral Programs •  Healthy programs o  1/3 of hires; o  1 in 7 submitted are hired •  different strategies - o  employee only or anyone? o  bonus/reward type •  use social media tools o  linkedin job sharing o  set up twitter/facebook links
  • 11. College Programs •  Are  career  fairs  the  only  way?  
  • 12. Creativity will go a long way... •  Data  analysis,  trending   •  Use  exit  interview  data   •  Recruit  out  of  your  comfort  zone   •  Become  a  marketer    
  • 13. ME :) Paris  Pi'man   Technical  Talent  Acquisi3on                                   @parisinbmore                              /parispiJman          paris.piJman@teamaol.com       Interested  in  Aol  careers?   corp.aol.com/careers