1. Social business ?

2. La techno change les relations

3. Les datas changent le business

4. Votre business devient social
Nielsen qualifie l’audience avec Twitter
Facebook prédit l’audience

5. Au coeur du changement:
le segment le plus
important, l’individu

7. Pas de valeur, pas de
croissance sans social

8. Certains l’anticipent

9. Certains l’anticipent

10. Le mode opératoire change

11. Le Marketing change

12. Tout paticipe au maketing

13. Certains l’anticipent

14. Certains l’anticipent

15. PEUT-ÊTRE
Tout ça, c’est pour les anglo saxons, la Belgique sera épargnée

16. 1. Belgians are highly
engaged
16

17. 1. All categorises are not
equal
17

18. 1. It’s driving sales
18

19. 1. Belgians challenge brands
19

20. Digital typology
20

21. Consumer Digitisation keeps
growing
21

22. More channels = more competition
between brands
22

23. Facebook fans are
ambassadors
23

24. Brands are loosing control
24

25. 25

26. Adapt or die
26

27. The Path to digital
reinvention
27
Focus on the future, not the legacy.
Experiment ASAP
Build your touchpoint ecosystem
Don’t forget Social

28. On peut se voiler la face
BLOGS WERE ONCE CONSIDERED AS
FUNNY BUT: Huffington Post, born in
2005, grew bigger than New York Times,
USA Today, Wall Street Journal,
Washington Post.
The Music Majors considered iTunes as
Marginal: today25billions songs were
downloaded. The industry missed the
opportuinity.
Radios are considering
iRadio, Spotify, Deezer as marginal
phenomenon : Spotify has more than 20
millions listeners and 5 millions subscribers
and one billion playlists.
Telcos did the same with Skype : Skype
stands for 1/3 of international
communications.
UNIVERSITIES AND SCHOOLS are suspicious
about Massive Onlien Open
Courses(MOOC): iTunesU has 1 billions
downloads on iTunes U
”TV Owners challenge us : what are 20
min spent on You Tube worth compared
to 4 hours on TV ?
Mass Media wonder what are 10.000
videos seen on a website worth against
the millions viewers they have each
evening ?
In the media world In other businesses
In between, YouTube gains 1million users every month and all media are loosing touch with people
below 30 years old.

29. Combien de temps ?
Advertising is no longer what it used to be.

30. Que retenir ?
Where can web2.0 technology impact your value chain first ?
✤ Where can interactions with stakeholders create value or reduce cost ?
✤ Give a try to Enterprise social networks but take care of its adoption
✤ Define practices and guidelines internally in a participatory, ownable way
✤ Build and share best practices
✤ Expand to external networks while making your website social
✤ Stop trying to reach, make yourself accessible