For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles. Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.

1. Using
LinkedIn
for
Your
Job
Search
Bergen
Community
College
Job
Fair
September
10,
2013
•
Becky
Livingston

2. About
Me
Becky
Livingston
ü Owner
Penheel
MarkeEng
ü 20+
years
of
markeEng
and
technology
experience
ü 11
years
in
the
financial
services
industry
ü Social
Media
&
Digital
markeEng
professional
ü Public
speaker
and
trainer
ü Frequent
guest
blogger
ü Dog
and
shoe
lover

3. “There
are
more
than
200
conversaEons
happening
each
minute
across
LinkedIn
Groups
and
more
than
8,000
Groups
created
each
week.”
~
LinkedIn

4. Source:
Powerformula.net

5. The
Checklist
q
CraW
an
informaEve
Profile
Headline
q
Display
an
appropriate
photo
q
Show
off
your
work
experience
q
Develop
a
professional
summary
statement
q
Fill
in
your
“SpecialEes”
secEon
with
keywords
q
Update
your
status
weekly

6. The
Checklist,
cont.
q
Show
your
connectedness
with
LinkedIn
Group
“badges”
q
Collect
diverse
recommendaEons
q
Claim
your
unique
LinkedIn
URL
q
Share
your
work
www.linkedin.com/in/yourname

7. Examples
LocaEon
&
Industry
Custom
URL
Contact
Info
Influencer

8. Examples,
cont.
Email
Tip:
Kay
@
energyannex
dot
com

9. Source:
LinkedIn

10. Did
you
know
that
people
who
post
or
engage
in
group
discussions
get
an
average
of
4
Emes
as
many
profile
views?

11. What’s
your
personal
brand?
• Understand
your
personal
brand.
• IdenEfy
your
skills,
talents,
and
interests.
• Know
your
brand
promise.
• Develop
an
elevator
pitch.
• Be
consistent
&
recognizable.
• Know
your
value.
• Recognize
your
niche.
Read
this
hdp://bit.ly/KnowURBrand

12. Recruiters
&
LinkedIn
1. Perform
straight-­‐forward
keyword
searching
2. Join
skills-­‐based
groups
&
follow
discussions
3. Follow
thought-­‐leaders
&
influencers
4. Knowing
when
someone
is
ready
5. Avoid
guessing

13. What
It
Looks
Like
• Keyword
search
• Narrow
list
to
about
50-­‐100
people
• Review
short
version
of
profile
for
2-­‐3
seconds
• Review
in-­‐depth
profile
for
30
–
60
seconds
• Either
call
or
email
final
prospects

14. Get
on
their
Radar
• Read
several
job
descripEons
to
determine
keywords
that
should
be
on
your
profile.
• Join
groups
relevant
to
the
skill
set
you
have
or
industry
you
want
to
find
a
job
in.
• Be
current
in
your
field.
Follow
others
who
benefit
from
your
insight.
• Check-­‐out
recruiters’
profiles.
They
know
when
you’re
doing
it.

15. Did
you
know?
• Free
Job
Search
Webinars
–
next
one
9/11
@
12
pm,
then
on
10/9
• About
LinkedIn
Jobs/Advanced
Job
Search
• How
to
use
Boolean
logic
• Tips
and
tricks
on
LI
site
• Job
Seeker
Premium
account
Webinar
=
hdp://learn.linkedin.com/jobseeker/

16. Advanced
Job
Search
• Region
• Title
• Company
• LocaEon
• FuncEon
hdp://www.linkedin.com/directory/jobs/

17. Advanced
Job
Search,
cont.

18. Boolean
Searches
Boolean
searches
-­‐
You
can
use
advanced
search
operators
and
Boolean
logic
to
conduct
your
searches.
Here
are
some
of
the
ways
you
can
construct
your
searches:
• Quoted
searches
-­‐
For
an
exact
phrase,
enclose
the
phrase
in
quotaEon
marks
(e.g.
"product
manager").
• NOT
searches
-­‐
To
exclude
a
parEcular
term,
type
that
term
with
an
uppercase
NOT
immediately
before
it
(e.g.
programmer
NOT
manager).
• OR
searches
-­‐
To
see
results
that
include
1
or
more
terms
in
a
list,
separate
the
terms
with
an
uppercase
OR
(e.g.
sales
OR
markeEng).
• AND
searches
-­‐
To
get
results
that
must
include
2
or
more
terms
in
a
list,
you
can
use
the
upper-­‐case
word
AND
as
a
separator
(e.g.
manager
AND
director).
Note:
You
don't
need
to
use
AND.
If
you
search
2
or
more
terms,
you'll
automaEcally
see
results
that
include
all
of
them.
• ParentheRcal
searches
-­‐
To
do
a
complex
search,
you
can
combine
terms
using
parentheses.
For
example,
to
find
people
who
have
"VP"
in
their
profiles,
or
have
both
director
AND
division
in
their
profiles,
type:
VP
OR
(director
AND
division).

19. Save
Jobs
To
save
a
job
to
the
Saved
Jobs
secEon,
do
one
of
the
following:
• Click
Save
job
when
it
appears
as
you
move
your
cursor
over
a
job
in
the
Jobs
search
results.
• Click
the
star
icon
that
appears
when
you
move
your
cursor
over
a
jobs
in
the
Jobs
you
may
be
interested
in
results
on
the
Jobs
page.
• Click
the
Save
job
link
in
the
top
right
of
a
job
posEng
under
the
Apply
budon.
• Jobs
you
apply
for
through
LinkedIn
Jobs
appear
automaEcally
in
your
Saved
Jobs
secEon.

20. Shhh…it’s
a
secret!
• If
you
have
a
premium
account,
turn
off
the
Job
Seeker
badge
under
“Sevngs”
• ParEcipaEng
in
job
seeker
groups?
Choose
not
to
show
the
group
on
your
profile
or
prevent
updates
from
being
sent
when
you
join
the
group.

21. Going
Beyond
the
Basics
• Use
the
Advanced
Search
feature
• Once
connected,
call
–
yes,
with
a
telephone.
Contact
the
mutual
connecEon
and
ask
if
they
can
schedule
a
meeEng
with
the
person
you’d
like
to
meet.
• Take
the
opening
and
make
the
meeEng
a
success.
• Download
your
LinkedIn
connecEons
list
for
emailing**
**
Read
about
CAN-­‐SPAM
regulaEons
before
doing
this.

22. Network.
Network.
Network.
• Complete
your
profile
• Join
groups
and
contribute
appropriately
• Add
producEve
comments
• Research
industry
conferences
and
events
• Network
in
real
life
• Add
you
LinkedIn
profile
link
to
your
email
signature,
on
resumes,
on
business
cards,
on
other
social
channels,
etc.

23. Contact
InformaRon
www.Penheel.com
•
Becky@Penheel.com
201-­‐785-­‐7840
Follow
us!