LinkedIn can be a powerful networking and business tool. There are a ton of tips and techniques to help you optimize your efforts - without spending a lot of extra time on the site. Review these slides if you have an established LinkedIn account and if you are looking to further expand and supercharge your profile and networking efforts. Includes: - Creative, powerful techniques: recommendations, endorsements, groups, and status updates - Secrets LinkedIn won't tell you - but will help you with networking and your LinkedIn efforts - Profile do's and don'ts - and why

1. Welcome to the Session:
LinkedIn Tips and Tricks
Presented to Detroit Regional Chamber
Leads to Business
Wednesday, April 2, 2014
Let’s Connect: www.linkedin.com/in/brendameller

2. © 2014 Walsh College
Tips and Tricks
LinkedIn can be a powerful networking and
business tool. There are a ton of tips and
techniques to help you optimize your efforts -
without spending a lot of extra time on the site.
Attend this session if you have an established
LinkedIn account and if you are looking to further
expand and supercharge your profile and
networking efforts.
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3. © 2014 Walsh College
Let’s Learn Some Tips and Tricks!
• Creative, powerful techniques:
recommendations, endorsements, groups,
and status updates
• Secrets LinkedIn won't tell you - but will
help you with networking and your
LinkedIn efforts
• Profile do's and don'ts - and why
• Q&A
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4. © 2014 Walsh College
• Company rules / policies
• LinkedIn will change…
again
• Everyone has a different
comfort level
• Listen, learn, consider…
then decide 4
Because I’m Not the Boss of You

5. © 2014 Walsh College
What is ?
• Professional networking site:
– 250 million members in 200 countries*
– Every Fortune 500 company*
– 85 of Fortune 100 use for recruiting*
– Fastest growing: college students and
graduates (20M+)
• Networking Tool: a way to manage
professional relationships
• “Connections”
www.linkedin.com/in/brendameller 5*Source: LinkedIn.com

6. © 2014 Walsh College
TIP: Which Email Do You Use?
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• Your connections will see your email address IF you connect
• You can associate multiple emails (home, work) to your account
www.linkedin.com/in/brendameller

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© 2014 Walsh College
TIP: Become an “All Star”
To achieve “All-Star”
• Your Industry and Location
• An up-to-date Current Position (with
a description)
• Two Past Positions
• Your Education
• Your Skills (minimum of 3)
• A Profile Photo
• At least 50 Connections

8. © 2014 Walsh College
My suggested
profile checklist
1. Photo
 Professional (no baseball caps, no sunglasses)
 Pleasant / smiling
 Head & shoulders
2. Headline: Your current job title. BONUS:
add a slogan or descriptive phrase.
3. >10 connections shows you are active
4. Simplified URL
5. Websites: use all 3 links
 Your company website
 Blog
 Association website
www.linkedin.com/in/brendameller 8
1 2
3
4
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HINT: click “Edit,” choose
“Other” and type in
description.

9. © 2014 Walsh College
My suggested
profile checklist
6. Professional summary statement
7. Experience
8. Recommendations from 2+ different
connections
www.linkedin.com/in/brendameller 9
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10. © 2014 Walsh College
My suggested profile checklist
(continued)
9. Endorsements
10.Groups
www.linkedin.com/in/brendameller 10
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TIP: Character Limits
• Headline: 120 characters
• Professional Summary: 2,000 characters
• Status Update: 700 on LinkedIn (only 140 if
sharing on Twitter)
Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/
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12. TIP: Invitations
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ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
© 2014 Walsh College

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TIP: People Search
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© 2014 Walsh College

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Advanced People Search
Using “Free” Account
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TRICK: Invitations
Should You Accept?
• Hover over “Accept” and click arrow
• Click “Reply (don’t accept yet)
• Reply with Hi (firstname), Thanks for the invite. Have we met?
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16. TIP: Join “Groups” on LinkedIn
Associations
1. Join groups where
you have
professional
memberships.
2. Join college,
alumni groups,
former employers.
3. Join professional
interest groups to
network with like-
minded
professionals in
your industry.
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© 2014 Walsh College
Industry Groups

17. TRICK: Making the Connection
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© 2014 Walsh College
Common
groups

18. TIP: Kudos = Recommendations
Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.
1. Give someone in your network a recommendation.
2. Request recommendations. Aim for 2-3 minimum.
www.linkedin.com/in/brendameller 18
© 2014 Walsh College

19. TIP: Endorsements Can Be Telling
1. Endorse someone in your network.
2. Review your endorsements.
www.linkedin.com/in/brendameller 19
© 2014 Walsh College
Add Skills & Expertise to Your Profile Click to Endorse Your Connections

20. © 2014 Walsh College
TIP: Update Your Status Frequently
Your status
20www.linkedin.com/in/brendameller
1. Update your
status
TODAY.
2. Update your
status once
per week.

21. © 2014 Walsh College
Suggested Status Updates
• Conferences, workshops, etc. attended
• Job opening at your company, in your network
• Industry news item
• Company items: news, blog posts, enews
• Business tips / your expertise and passion
• Networking or other professional events you
plan to attend
• BONUS: Tips you’ve learned on LinkedIn
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22. © 2014 Walsh College
TIP: Using LinkedIn to Find Prospects
• If you’re initiating…relationship first, connect
second
• If they’re seeking you… be ON LinkedIn
– Answer questions in groups, add keywords to your
profile
– Recommendations, endorsements
– Go where your sales leads are (Groups, etc.)
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23. © 2014 Walsh College
TRICK: Visit “HELP” on LinkedIn
(Because I don’t know everything… I just know where to look)
23www.linkedin.com/in/brendameller

24. © 2014 Walsh College
TIP: Get Comfortable with LinkedIn
• How much?
– 15 minutes a day
• How often?
– Daily until you are comfortable using LinkedIn
– Then, once a week
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25. © 2014 Walsh College
How to Spend that 15 Minutes
http://15minutesadayonlinkedin.blogspot.com/
• Shhh.... Hiding Profile Updates
• Anonymous Views of Your LinkedIn Profile
• CHEESE (your LinkedIn profile photo)
• LinkedIn for Executives: How Do You Stack Up?
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26. About Walsh College

27. © 2014 Walsh College
Live. Breathe. Business.
A Leader in Business Education
• All-business college offering business and related IT programs:
undergraduate, graduate, certificate
• Private, not for profit business college with costs comparable to
public institutions
• Founded in 1922
• Fully accredited (for both on campus and online degrees):
www.walshcollege.edu/accreditation for details
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Professor Lee Meadows speaking to an MBA class.

28. © 2014 Walsh College
Why Walsh?
• Small class size: 25 students or less
• All-business focus: application using
real-world examples
• Considering online? No on-campus
residency requirement*
• Case-study based learning
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* Note: some online classes may require proctored exams at approved testing locations

29. © 2014 Walsh College
Across Metro Detroit and Online
• Campuses based in southeast
Michigan
• Many degree programs offered
entirely online
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Troy Campus
Novi Campus
University Center Locations
www.walshcollege.edu/facebook
www.walshcollege.edu/linkedin
www.twitter.com/walshcollege

30. © 2014 Walsh College
Hire Walsh Students and Alumni
The Numbers:
• More than 1,000 companies recruited in 2012-13
academic year.
• More than 2,300 job opportunities posted through Career
Services during the 2012-13 academic year.
Recruitment Services
• Intern, entry-level, and experienced executives
• Access more than 4,000 students and 22,000 experienced
alumni
• Most are working professionals offering experience and
targeted business competencies
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31. © 2014 Walsh College
Career Fairs and Presentations
• Two career fairs per year
– May (Novi)
– September (Troy)
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• Company presentations and
career Information tables
• Inquire about assistance with
job descriptions or salaries
Over 90 employers attract
hundreds of Walsh students and
alumni to the bi-annual career fairs

32. © 2014 Walsh College
Your Featured Presenter
Brenda Meller is the Assistant Vice
President of Marketing for Walsh
College and experienced in using
social media for networking and
business marketing. She is a self-
proclaimed social media ambassador
whose goal is for each attendee to
walk away feeling more inspired about
using LinkedIn.
www.linkedin.com/in/BrendaMeller
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