LinkedIn 101 for Business Professionals

Welcome to the Webinar:
LinkedIn 101 for Business Professionals
Friday, May 9, 2014
LinkedIn is the #1 professional networking site for
business professionals. If you're just getting started
on LinkedIn and need some help - or if you're on
LinkedIn but not sure if you're using the site the
right way, this session is for you.
Let’s Connect: www.linkedin.com/in/brendameller

© 2014 Walsh College
Let’s Learn About LinkedIn
• Introductions
• LinkedIn 101 for Business Professionals
– Overview
– How to Get Started on LinkedIn
– Using LinkedIn to find prospects, find a new career, or
market your company
– Etiquette and tips to expand your network, techniques to
highlight your expertise, and more
• About Walsh College
• Q&A from webinar attendees
2

Introductions
3
Assistant Vice President of
Marketing
MBA Student
Coffee / Pie / Chocolate Lover
A LinkedIn Ambassador

LinkedIn Reminders…
• Company rules / policies
• LinkedIn will change…
again
• Everyone has a different
comfort level
• Listen, learn, consider…
then decide 4

Who are you? Why are you here?
Enter your response in “CHAT”
5

What is ?
• Professional networking site:
– 300 million members in 200 countries*
– Every Fortune 500 company*
– 89 of Fortune 100 use for recruiting*
– Fastest growing: college students and
graduates (39M+)
• “Connections”
www.linkedin.com/in/brendameller 6*Source: LinkedIn.com
NOTE: LinkedIn is technology.
Technology is NOT perfect.

What’s So Great About LinkedIn
(as it applies to business)?
Virtual rolodex
Purely professional
Working professionals and in transition
Companies and people
3 degrees of connections
Demonstrate your expertise
7

How to Get Started
on LinkedIn
8www.linkedin.com/in/brendameller

Three Areas
(for beginners)
1. Create a FREE Account
2. Build Your Profile
3. Invite and accept connections

A QUICK POLL…
Are you on LinkedIn?
No, but there’s a really good reason.
Yes, I already have a LinkedIn Account
Yes, I’ve started building my profile.
Yes, I’ve started inviting and accepting connections.
I still need help with building my profile.
I still need help inviting/accepting connections.
10

1. Create a FREE Account
11
• Your connections will see your email address IF you connect
• You can associate multiple emails (home, work) to your account
www.linkedin.com/in/brendameller

2. Build Your Profile
Pick One:
 Build Your Profile
OR
 Invite and Accept Invitations

DO BOTH
 Build Your Profile
AND
 Invite and Accept Invitations
13
• Snowball effect
• Your profile will always be “in progress”



My suggested
profile checklist
1. Photo
 Professional (no baseball caps, no sunglasses)
 Pleasant / smiling
 Head & shoulders
2. Headline: Your current job title. BONUS:
add a slogan or descriptive phrase.
3. >10 connections shows you are active
4. Simplified URL
5. Websites: use all 3 links
 Your company website
 Blog
 Association website
www.linkedin.com/in/brendameller 14
1
2
3
4
5
HINT: click “Edit,” choose
“Other” and type in
description.

My suggested
profile checklist
6. Professional summary statement
7. Experience
8. Recommendations from 2+ different
connections
7
6
8

My suggested profile checklist
(continued)
9. Endorsements
10.Groups
9
10

17 17
Any Overachievers?
To achieve “All-Star”
• Your Industry and Location
• An up-to-date Current Position (with
a description)
• Two Past Positions
• Your Education
• Your Skills (minimum of 3)
• A Profile Photo
• At least 50 Connections

TIPS: Character Limits
• Headline: 120 characters
• Professional Summary: 2,000 characters
• Status Update: 700 on LinkedIn (only 140 if
sharing on Twitter)
Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/
18

3. Invite and Accept Invitations
1. In search box,
type in name.

Inviting Someone to Connect
20
ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
BONUS: be helpful.
Create social media karma.

People Search
2121

People Search
2222

Receiving Unknown Invites:
Should You Accept?
• Hover over “Accept” and click arrow
• Click “Reply (don’t accept yet)
• Reply with Hi (firstname), Thanks for the invite. Have we met?
23

Six Tips for Business Professionals
(beginners)
1. Join “Groups” on LinkedIn
2. Offer recommendations
3. Click to “endorse” skills
4. Add LinkedIn URL to your email
signature, résumé, business card
5. Update Your Status Frequently
6. Using LinkedIn by Need Type
7. Visit Help

A QUICK POLL…
Which areas interest you most?
(select all that apply)
Using “Groups” Effectively
Recommendations
Endorsements
Status Updates
LinkedIn Help
25
Audio broadcast has begun. If you cannot hear audio on your computer, please call in to
650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL number
(not toll free) and charges may apply, depending on your calling plan.

1. Join “Groups” on LinkedIn
Associations
1. Join groups where you
have professional
memberships.
2. Join college, alumni
groups, former
employers.
3. Join professional
interest groups to
network with like-
minded professionals
in your industry.
26
Industry Groups

2. Recommendations = Highly Visible Kudos
Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.
1. Give someone in your network a recommendation.
2. Request recommendations. Aim for 2-3 minimum.

3. Endorsements: Quick, but Telling
1. Consciously endorse someone in your network.
2. Review your endorsements.
Add Skills & Expertise to Your Profile Click to Endorse Your Connections

Endorsements: Change Your Focus,
Change Your Results
29
October 2013 May 2014

4. Add LinkedIn URL to your email
signature and business card
HOW TO ADD LINK?
1. Go into your email and find the link to adjust your
account settings. Typically this is referred to as
“Email Signature”
2. Add the logo with hyperlink to your LinkedIn URL
or simply the text. Ex: www.linkedin.com/in/brendameller

5. Update Your Status Frequently
Your status
1. Update your
status
TODAY.
2. Update your
status once
per week.

Suggested Status Updates
• Conferences, workshops, etc. attended
• Job opening at your company, in your network
• Industry news item
• Company items: news, blog posts, enews
• Business tips / your expertise and passion
• Networking or other professional events you
plan to attend
• BONUS: Tips you’ve learned on LinkedIn
32

A QUICK POLL…
Interest by Area?
Using LinkedIn to Find Prospects
Using LinkedIn to Find a New Career
Using LinkedIn to Market Your Company
33
Audio broadcast has begun. If you cannot hear audio on your computer, please call in to
650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL number
(not toll free) and charges may apply, depending on your calling plan.

6. Using LinkedIn to Find Prospects
• If you’re initiating…relationship first, connect
second
• If they’re seeking you… be ON LinkedIn
– Answer questions in groups, add keywords to your
profile
– Recommendations, endorsements
– Go where your sales leads are (Groups, etc.)
34

6. Using LinkedIn to Find A New Career
• Modify broadcast settings
• Tap into your network for “warm” introductions
• Jobs Board
• Groups
35

6. Using LinkedIn to Market Your Company
• Company Page
• Groups
• LinkedIn
Ambassadors
36

7. Visit “HELP” on LinkedIn

Q&A – LinkedIn Blog
http://15minutesadayonlinkedin.blogspot.com/
• Shhh.... Hiding Profile Updates
• Getting Started on LinkedIn for the Graduating High
School Student
• LinkedIn for Executives: How Do You Stack Up?
• Is Your Company on LinkedIn? It Should Be.
38

A QUICK POLL…
Any Walsh Affiliations?
Walsh student or alumni
Future Walsh student
Employer
Attended a Walsh Event
I Like Your Yellow Pad Commercials
None of the above (But I will connect with Brenda on LinkedIn)
39

Live. Breathe. Business.
A Leader in Business Education
• All-business college offering business and related IT programs:
undergraduate, graduate, certificate
• Private, not for profit business college with costs comparable to
public institutions
• Founded in 1922
• Fully accredited
41
Professor Lee Meadows speaking to an MBA class.

The Walsh Experience
• Flexible scheduling designed for
working professionals: nights and
weekends
• Support:
– Academic Advisors
– Instructors and Faculty
– Career Services
– Student organizations / networking
• Reputation Matters: Ask Around
42

Across Metro Detroit and Online
• Campuses based in southeast
Michigan
• Many degree programs offered
entirely online
43
Troy Campus
Novi Campus
University Center Locations
www.walshcollege.edu/facebook
www.walshcollege.edu/linkedin
www.twitter.com/walshcollege

Employers Seek Walsh
The Numbers:
• More than 1,000 companies recruited in 2012-13
academic year.
• More than 2,300 job opportunities posted through Career
Services during the 2012-13 academic year.
Free Recruitment Services
• Intern, entry-level, and experienced executives
• Access more than 4,000 students and 22,000 experienced
alumni
• Most are working professionals offering experience and
targeted business competencies
44

Career Fairs and Presentations
• Two career fairs per year
– May (Novi)
– September (Troy)
45
• Company presentations and
career Information tables
• Inquire about assistance with
job descriptions or salaries
Over 90 employers attract
hundreds of Walsh students and
alumni to the bi-annual career fairs

Q&A
46
Brenda Meller
Assistant Vice President of Marketing

LinkedIn 101 for Business Professionals

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LinkedIn 101 for Business Professionals