2. EE Times published its first issue in 1972.
And over the past four decades covered the
electronics industry celebrating a generation
of design engineers and the firms and
institutions that made an impact.

3. It’s about the
time of
Evolution
and
Revolution.

4. Evolution.
THEN: Weight =
30 oz.

5. Revolution.
NOW: Weight =
4.8 oz.

6. Evolution.
THEN:
Number of Apple 1 computers produced
200

7. Revolution.
NOW:
Macs and iPads sold during fiscal 2012 Q1
20.63 million

8. Evolution.
THEN:
Clock speed of a microprocessor
1.5 GHz

9. Revolution.
NOW:
Clock speed of a microprocessor
>3 GHz

10. Evolution.
THEN:
Number of pixels of resolution in
Eastman Kodak’s first digital camera
10,000

11. Revolution.
NOW:
Number of pixels of resolution in the new iPad 3
3.1 million

12. Evolution. Revolution.
It’s all about the…

13. 38
…the number of
dedicated,
passionate
professionals
working on this
once in a lifetime
project

14. Celebrating
innovators,
visionaries, and
disruptors, both
past & future

15. Honors the engineering profession with a
special print edition featuring top 40
innovators, visionaries, and disruptors
Delivers a unique a high-level branding
opportunity to reach engineers worldwide
Extends coverage online by showcasing
the top 40 emerging technologies, top 40
electronic components, and key initiatives
around the globe
Provides a platform for engineers to
share their stories, slide shows,
and memorabilia
Reaches engineers on mobile with an
innovative app

16. Trusted Brands
Why the Authoritative Content
Industry Turns Qualified Audiences 2.36m
to Us Marketing Services
News & Analysis
Design & Technology
Product Data
Courses Webinars
Education & Training Tech Papers
Engineering Life

17. Massive marketing support
via our media brands
And multiplatform marketing channels:

18. Editorial Perspective
 Celebrate the extraordinary people, technologies and events that have
transformed the electronics industry.
 Continue to embrace the next-generation engineering community and
assess — in the expert voices of our editors and today's innovators --
new technologies on the rise.
 Honor the innovators responsible for today’s life altering technology -
iconic figures like Steve Jobs to unheralded innovators like original TV
remote control inventor Eugene Polley.
 Spotlight emerging electronics sectors certain to push the envelope
throughout this decade.
 Scour the globe to showcase the new generation of inventors and
entrepreneurs, from Silicon Valley to China.

19. Editorial Coverage
EE Times Special Print Edition
 Themes covered include:
 Top 40 Past Innovators profiles
 Top 40 Future Innovators/Entrepreneurs to Watch
 Top 40 Emerging Technologies
 Top 40 Electronics Parts & Components That Made a Difference
 Top 40 Then & Now: A Quirky Comparison of Electronics Past & Future
EETimes.com Special Online Section
 Themes Covered Include:
 Top 40 Past Innovators Profiles
 Top 40 Most Innovative Emerging Technologies
 Top 40 Electronics Parts & Components
 Each Themes coverage will include
 An ongoing series of interviews, slideshows, and videos.
 These will be rolled out one by one
 Readers create the top 40 ranking by voting after all have been released
 Video Profiles: interviews of notable engineering personalities
 User-Generated Content: A place for engineers to share their stories, slide shows,
and memorabilia
 EE Times 40th Anniversary iPad App

20. A site connecting the global engineering community

21. An EE Times 40th anniversary app

22. Join the celebration
Timing
 Online content will launch October 1st
 Special Collectors Print Edition issue will publish October 8th
 Coverage will continue through September 2013
Editorial Themes Available for Sponsorship
 Top 40 Past Innovators profiles
 Top 40 Most Innovative Emerging Technologies
 Top 40 Electronics Parts & Components
Three sponsorship levels available
 Gold Medal – limited to 2
 Silver Medal
 Bronze Medal

23. Join the celebration: Gold Medal
Premium ad – Front Cover or Center Gatefold
 3p Gatefold or French Door (only 1 available)
 Center Gatefold (only 1 available)
Thought Leadership POV Advertorial Print Ad
 Share your company or executives vision for the next 40 years
 Demonstrate industry knowledge and leadership
 UBM created template - turnkey solution
• Deliverables include: Copy, Photo, Logo
 Ad appears in the theme section of print issue
 Runs full circ and included in the iPad app
Slideshow sponsorship
 Exclusive banners running on all slideshow pages of the specific sponsored category
 Runs for three months from launch of slideshow
 Estimated impressions 100,000
Video Pre-roll
 Customer provided :15 video pre-roll to appear before each video
Banners on theme pages (300,000 impressions)
Quarterly sponsorship: Oct – Dec 2012
Sponsorship rate: $100,000 net

24. Join the celebration: Silver Medal
Thought Leadership POV Advertorial Print Ad
 Share your company or executives vision for the next 40 years
 Demonstrate industry knowledge and leadership
 UBM created template - turnkey solution
• Deliverables include: Copy, Photo, Logo
 Ad appears in the theme section of print issue
 Runs full circ and included in the iPad app
Slideshow sponsorship
 Exclusive banners running on all slideshow pages of the specific sponsored
category
 Runs for three months from launch of slideshow
 Estimated impressions 100,000
Video Pre-roll
 Customer provided :15 video pre-roll to appear before each video
Banners on theme pages (300,000 impressions)
Quarterly sponsorship: Oct – Dec 2012
Sponsorship rate: $75,000 net

25. Join the celebration: Bronze Medal
Thought Leadership POV Advertorial Print Ad
 Share your company or executives vision for the next 40 years
 Demonstrate industry knowledge and leadership
 UBM created template - turnkey solution
• Deliverables include: Copy, Photo, Logo
 Ad appears in the theme section of print issue
 Runs full circ and included in the iPad app
Banners on all category pages (300,000 impressions)
Quarterly sponsorship: Oct – Dec 2012
Sponsorship rate: $30,000 net

26. Stand Alone Options
Online
 Standard Banners – 50,000 impressions - $6,250 net per month
 Video Preroll - $7,500 net per month
 Online Poll sponsorship - $3,500 net per poll
 Slideshow sponsorship, 1 per month, exclusive $15,000 net per month
Print
 Standard Print Ad - $6,500 net
 Thought Leadership POV Advertorial Print Ad - $6,500 net
 Advertorial/Std Ad Spread - $11,000 net
 Cover Gatefold - $34,000 – pending availability
 French Door Cover - $34,000 – pending availability
 Center Gatefold - $40,000 – pending availability

27. Here’s to another
40 years of
great innovations.
Thank you.