QA: How I Learned to Stop Breaking and Start Loving Tests

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Joel Harvey details new ways to look at quality assurance and outlines the approach his company, Conversion Sciences ensures it's tests don't break client websites

Negócios

OPTIMIZATION QA:
How to Avoid
Launching Tests that
Break Your Site
When you break shit you
pollute data, lose money
and eventually get fired.
Here’s how to avoid that
pain and look like a hero in
the process.
@joeljharvey #convcon
Joel Harvey, COO
Conversion Sciences

@joeljharvey #convcon
30% of your
visitors
get a broken
experience on
your site

@joeljharvey #convcon
Y
O
U
R
SITE IS
BROKEN ON ONE OF
T
H
E
S
E
SCREENS

@joeljharvey #convcon
No One On Your
Team Knows

@joeljharvey #convcon
You’re about to hire this guy as your CPA

@joeljharvey #convcon
Internet Explorer Traffic: Feb 2013
Internet Explorer Traffic: Feb 2014

@joeljharvey #convcon
 120% Increase Internet Explorer (IE)
Revenue
 20% Increase in All Revenue
 20% Increase in IE Average Order Value
 167% Increase in IE Conversion Rate
$1,500,000 Per Year

@joeljharvey #convcon
Who Am I?
- COO & Managing Partner,
Conversion Sciences
- Conversion Scientist
- Data Geek
- Entrepreneurial MBA

RE-DEFINING QA
#1
@joeljharvey #convcon
STOP STEALING FROM YOURSELF

OLD BORING
DEFINITION
@joeljharvey #convcon

QA is just a Cost
Center
We can’t
support
everything!
QA prevents us
from being agile
People on really old
devices probably
aren’t buyers
QA is an IT /
Development Task
@joeljharvey #convcon

QA IS A
MARKETING
FUNCTION
@joeljharvey #convcon

QA STRATEGY
#2
@joeljharvey #convcon
INFUSE QA INTO YOUR OPTIMIZATION DNA

@joeljharvey #convcon
1. CULTURE
3. TECH PARADIGMS
2. REAL USER USE CASES

QA IS
OPTIMIZATION
@joeljharvey #convcon

1. Understand your visitors
@joeljharvey #convcon

2. Make sure control is not
broken
@joeljharvey #convcon

3. Generate great hypotheses &
test them
@joeljharvey #convcon

@joeljharvey #convcon
4. Don’t
pollute
your test
data

5. Do what the data tells you to
do
@joeljharvey #convcon

BUILDING A
QA CULTURE
@joeljharvey #convcon

VISITORS
DON’T USE
YOUR SITE THE
WAY YOU
THINK THEY DO
@joeljharvey #convcon

DOCUMENT
AND QA ALL
USE CASES
@joeljharvey #convcon

YOUR JOB IS TO
BREAK YOUR
SITE
@joeljharvey #convcon

WHAT
SHOULD YOU
SUPPORT?
@joeljharvey #convcon

@joeljharvey #convcon
Old New
BROWSER SUPPORT
 Internet Explorer 8
 Chrome 7
 Firefox 4
 Safari 4.1
 iOS 5.1 *
 Internet Explorer 11
 Chrome 33
 Firefox 27
 Safari 7.0
 iOS 7.1 *

@joeljharvey #convcon
OS SUPPORT
Old New
 Windows XP
 OS X 10.4 (Tiger)
 Android 2.3
 iOS 5.1
 Windows Phone 7
 Windows 8
 OS X 10.9 (Maverick)
 Android 4.4
 iOS 7.1
 Windows Phone 8.1

QA TOOLS
#4
@joeljharvey #convcon
BUILD YOUR QA’TION STATION

@joeljharvey #convcon
SEE YOUR
SITES LIKE
YOUR
VISITORS

@joeljharvey #convcon
SOFTWARE
vs.
HARDWARE

@joeljharvey
#convcon
iPad,
iOS 5
iPad,
iOS
7.1
Windows
Vista
Android 4.3
iPhones:
iOS4, 5, 7
Android:
2.3.6, 4.0.4,
Windows
8, no
updates
OS X 10.6 Windows 8,
regular updates
+ VM’s
OS X 10.8
OS X
10.9
OS X 10.7
+ VM’s
Windows XP
Windows
7

@joeljharvey
#convcon
1. Browser
2. Operating System
3. “Other”
- Visitor Internet Speed
- Browser Plugins
- Flash
- Resolution
QA’TION STATION CHECKLIST

QA PROCESS
#4
@joeljharvey #convcon
BE THE HAMMER

QA
EXPERIENCES,
NOT PAGES
@joeljharvey #convcon

1.
Build Your Test
@joeljharvey #convcon

2.
Use Cookie, Query
String and/or Location
Targeting so Only You
See Experience
@joeljharvey #convcon

3.
Pause / Disable All
But One Experience
@joeljharvey #convcon

4.
Review Live
Experience In All
Supported
Browser/OS Combos
(like REAL USERS)
@joeljharvey #convcon

5.
Clear Cookies, Pause
Good-To-Go
Experience and
Unpause the Next One
@joeljharvey #convcon

@joeljharvey #convcon
Need to Borrow a QA Hammer?
Call 1-888-961-6604
and mention this
session for a chance
to win a Free QA
Audit ($15,000 Value)
Conversion Conference San Francisco, 2014
Joel Harvey, Conversion Sciences
Joel@ConversionSciences.com

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QA: How I Learned to Stop Breaking and Start Loving Tests

1. OPTIMIZATION QA: How to Avoid Launching Tests that Break Your Site When you break shit you pollute data, lose money and eventually get fired. Here’s how to avoid that pain and look like a hero in the process. @joeljharvey #convcon Joel Harvey, COO Conversion Sciences

2. @joeljharvey #convcon Goal

3. @joeljharvey #convcon What’s QA?

4. @joeljharvey #convcon Let’s say that …

5. @joeljharvey #convcon 30% of your visitors get a broken experience on your site

6. @joeljharvey #convcon Y O U R SITE IS BROKEN ON ONE OF T H E S E SCREENS

7. @joeljharvey #convcon No One On Your Team Knows

8. @joeljharvey #convcon 20% RPV IE BUG

9. @joeljharvey #convcon INTERNET EXPLORER

10. @joeljharvey #convcon You’re about to hire this guy as your CPA

11. @joeljharvey #convcon QA MATH

12. @joeljharvey #convcon Internet Explorer Traffic: Feb 2013 Internet Explorer Traffic: Feb 2014

13. @joeljharvey #convcon  120% Increase Internet Explorer (IE) Revenue  20% Increase in All Revenue  20% Increase in IE Average Order Value  167% Increase in IE Conversion Rate $1,500,000 Per Year

14. @joeljharvey #convcon Who Are You?

15. @joeljharvey #convcon Who Am I? - COO & Managing Partner, Conversion Sciences - Conversion Scientist - Data Geek - Entrepreneurial MBA

16. @joeljharvey #convcon

17. RE-DEFINING QA #1 @joeljharvey #convcon STOP STEALING FROM YOURSELF

18. @joeljharvey #convcon 30% of your visitors get a broken experience on your site

19. QA DRIVES REVENUE @joeljharvey #convcon

20. OLD BORING DEFINITION @joeljharvey #convcon

21. @joeljharvey #convcon

22. QA is just a Cost Center We can’t support everything! QA prevents us from being agile People on really old devices probably aren’t buyers QA is an IT / Development Task @joeljharvey #convcon

23. QA IS A MARKETING FUNCTION @joeljharvey #convcon

24. QA STRATEGY #2 @joeljharvey #convcon INFUSE QA INTO YOUR OPTIMIZATION DNA

25. @joeljharvey #convcon 1. CULTURE 3. TECH PARADIGMS 2. REAL USER USE CASES

26. QA IS OPTIMIZATION @joeljharvey #convcon

27. 1. Understand your visitors @joeljharvey #convcon

28. 2. Make sure control is not broken @joeljharvey #convcon

29. 3. Generate great hypotheses & test them @joeljharvey #convcon

30. @joeljharvey #convcon 4. Don’t pollute your test data

31. 5. Do what the data tells you to do @joeljharvey #convcon

32. BUILDING A QA CULTURE @joeljharvey #convcon

33. @joeljharvey #convcon #QAHAMMER

34. @joeljharvey #convcon Build Destroy

35. HAMMER UP @joeljharvey #convcon

36. BUY IN @joeljharvey #convcon

37. @joeljharvey #convcon

38. @joeljharvey #convcon 20% RPV IE BUG

39. @joeljharvey #convcon

40. REAL USE CASES @joeljharvey #convcon

41. 90% @joeljharvey #convcon

42. VISITORS DON’T USE YOUR SITE THE WAY YOU THINK THEY DO @joeljharvey #convcon

43. @joeljharvey #convcon SCREEN RECORDING

44. @joeljharvey #convcon USER TESTING

45. DOCUMENT AND QA ALL USE CASES @joeljharvey #convcon

46. YOUR JOB IS TO BREAK YOUR SITE @joeljharvey #convcon

47. @joeljharvey #convcon

48. WHAT SHOULD YOU SUPPORT? @joeljharvey #convcon

49. 5% @joeljharvey #convcon

50. @joeljharvey #convcon Old New BROWSER SUPPORT  Internet Explorer 8  Chrome 7  Firefox 4  Safari 4.1  iOS 5.1 *  Internet Explorer 11  Chrome 33  Firefox 27  Safari 7.0  iOS 7.1 *

51. @joeljharvey #convcon OS SUPPORT Old New  Windows XP  OS X 10.4 (Tiger)  Android 2.3  iOS 5.1  Windows Phone 7  Windows 8  OS X 10.9 (Maverick)  Android 4.4  iOS 7.1  Windows Phone 8.1

52. 5% MINIMUM @joeljharvey #convcon

53. @joeljharvey #convcon

54. @joeljharvey #convcon

55. @joeljharvey #convcon

56. @joeljharvey #convcon

57. @joeljharvey #convcon

58. @joeljharvey #convcon

59. @joeljharvey #convcon

60. @joeljharvey #convcon

61. @joeljharvey #convcon

62. QA TOOLS #4 @joeljharvey #convcon BUILD YOUR QA’TION STATION

63. @joeljharvey #convcon SEE YOUR SITES LIKE YOUR VISITORS

64. iOS 7.1? @joeljharvey #convcon

65. @joeljharvey #convcon SOFTWARE vs. HARDWARE

66. @joeljharvey #convcon iPad, iOS 5 iPad, iOS 7.1 Windows Vista Android 4.3 iPhones: iOS4, 5, 7 Android: 2.3.6, 4.0.4, Windows 8, no updates OS X 10.6 Windows 8, regular updates + VM’s OS X 10.8 OS X 10.9 OS X 10.7 + VM’s Windows XP Windows 7

67. @joeljharvey #convcon

68. @joeljharvey #convcon ?

69. @joeljharvey #convcon 1. Browser 2. Operating System 3. “Other” - Visitor Internet Speed - Browser Plugins - Flash - Resolution QA’TION STATION CHECKLIST

70. QA PROCESS #4 @joeljharvey #convcon BE THE HAMMER

71. QA EXPERIENCES, NOT PAGES @joeljharvey #convcon

72. @joeljharvey #convcon

73. @joeljharvey #convcon

74. @joeljharvey #convcon

75. TEST QA PROCESS @joeljharvey #convcon

76. 1. Build Your Test @joeljharvey #convcon

77. 2. Use Cookie, Query String and/or Location Targeting so Only You See Experience @joeljharvey #convcon

78. 3. Pause / Disable All But One Experience @joeljharvey #convcon

79. 4. Review Live Experience In All Supported Browser/OS Combos (like REAL USERS) @joeljharvey #convcon

80. 5. Clear Cookies, Pause Good-To-Go Experience and Unpause the Next One @joeljharvey #convcon

81. 6. Repeat @joeljharvey #convcon

82. A FEW TIPS

83. RANDOMIZE YOUR APPROACH

84. CAUTION WITH CLASSES

85. WATCH SCRIPT STACKS

86. FEAR THE WYSIWYG

87. OWNERSHIP

88. @joeljharvey #convcon Need to Borrow a QA Hammer? Call 1-888-961-6604 and mention this session for a chance to win a Free QA Audit ($15,000 Value) Conversion Conference San Francisco, 2014 Joel Harvey, Conversion Sciences Joel@ConversionSciences.com

QA: How I Learned to Stop Breaking and Start Loving Tests

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