Chapter 01

CHAPTER 1 What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing 1.4 Recreation Marketing CHAPTER 1 SLIDE

LESSON 1.1 Marketing Basics ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Marketing Concepts ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

What Is Marketing? ,[object Object],CHAPTER 1 SLIDE

Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Satisfying Customer Needs ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Key Marketing Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

LESSON 1.2 Sports Marketing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

What Is Sports Marketing? ,[object Object],CHAPTER 1 SLIDE

Determine the Target Market ,[object Object],CHAPTER 1 SLIDE

How to Find a Target Market ,[object Object],[object Object],CHAPTER 1 SLIDE

Spending Habits of Fans ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Sports Logos on Clothing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

New Sports, New Opportunities ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Gross Impression ,[object Object],CHAPTER 1 SLIDE

LESSON 1.3 Entertainment Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Entertainment for Sale ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Sports or Entertainment? ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Modern Entertainment Marketing ,[object Object],[object Object],CHAPTER 1 SLIDE

The Beginning of Change ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Change Accelerated ,[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

The Big Eye in Every Room ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

The Early Days of Television and Marketing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Television’s Increasing Influence ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Entertaining the Customer ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

LESSON 1.4 Recreation Marketing ,[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Recreational Sports ,[object Object],[object Object],CHAPTER 1 SLIDE

Not for the Couch Potato ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

A Better Image ,[object Object],[object Object],CHAPTER 1 SLIDE

Travel and Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],CHAPTER 1 SLIDE

Chapter 01

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Chapter 01

Editor's Notes