This document provides an overview of how to use LinkedIn for business purposes. It discusses who should use LinkedIn, how to optimize your own LinkedIn profile, how companies can use LinkedIn pages and advertising, and how to create effective LinkedIn ads. The document also highlights statistics about LinkedIn professionals and promotes additional training webinars from Blytheco on using other social media platforms like Pinterest for business.

1. LinkedIn
102 for
Business
800.425.9843 www.blytheco.com/bam
Think.blytheco.com | twitter@blythecollc

2. Alicia Anderson and Cortez NaPue, Blytheco
Blytheco Advanced Marketing
www.linkedin.com/company/blytheco
@blythecollc
www.slideshare.net/blytheco
Think.blytheco.com – blog
www.blytheco.com/BAM

3. Tweet your
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#blydea

4. What will you learn?
1.
4 Take-a-ways
Who should use LinkedIn?
2. How do you optimize your own profile?
3. How can companies use LinkedIn?
4. How do you use LinkedIn Advertising?

5. LinkedIn Is for B2B

6. LinkedIn Generates Real Customers

7. Add Value and Build a Brand Using Social Media
SLIDE :7

8. #4

9. The LinkedIn Professional At A Glance
Average Age 41
Household Income $109,703
Male 64%
Comp Index Rank
HHI $100K+ 53.5% 210 1
Own Smartphone/PDA 34% 430 1
College Grad/Post Grad 80.1% 156 2
Business Decision Maker 49% 185 13
EVP/SVP/VP 6.5% 317 4
Source: @plan Summer 2008

10. The 6 Most Important Items to Update
Customize
headline
Add Photo
Add Twitter feed
Add Websites
Add Twitter handle
Customize link
| SLIDE :10

11. Who is looking at you?
Knowing who viewed your profile is an
opportunity to find new customers.
SLIDE :11

12. Using Groups
● Listen First
● Use “Skills” field to find relevant Groups
● Build influential relationships
● Share info that has VALUE
● Connect to individuals in the Group

13. LinkedIn Company Pages
What is a LinkedIn Company Page?
It’s a centralized location where millions
of LinkedIn members can go to stay in
the loop on company news, products and
services, business opportunities and job
openings. You can:
• Tell your company’s story
• Highlight your products and services
• Engage with followers
• Share career opportunities
• Explore companies of interest
• Get the latest company updates and
industry news

14. How to Set Up Your Company Page
• Go to the Add Company page
• Enter your company name and
company email address
• Confirm your request through
an automatic email that we
will send to you
• Start filling in your company’s
information
• Set up your Company Page
now.

15. Company Status Updates
• Company Status Updates are posts
made by the company to share
anything from company news to
product releases to promotions to
relevant industry articles.
• Encourage followers and page visitors
to like, share, and comment on your
posts- this helps spread the word to
each follower’s entire network.
• Download a Status Updates Tips
Guide.
• Coming soon – targeted status
updates!

16. Businesses can target status updates
● http://www.adweek.com/news/technology/li
nkedin-adds-new-targeting-options-141202

18. “No more post-and-pray. We find
better depth and breadth of
candidates, plus we're saving over $1
million this year with LinkedIn
recruiting services”
- Director, Talent
Acquisition, U.S. Cellular

19. LinkedIn Recruiter Social Recruiting Stats
• Get unlimited access
to names and full
profiles
• Find the best, much
faster
• Contact candidates
directly
• Boost your recruiting
productivity

20. LinkedIn Recruiter
• Manage your
pipeline
• Keep your team on
the same page
• Maintain your
sourcing activity
• Get help from the
experts

21. LinkedIn Ads
How to Get Started
● Create an ad – write your ad in minutes using
a LinkedIn account
● Select a target audience – determine which
LinkedIn members should see your ad
● Set your budget and bid

22. Where Will My Ads Be Shown?
• Profile Page
• Home Page
• Inbox
• Search Results
• Groups

23. Who Will See My Ads?
You can target by:
● Job Title
● Job Function
● Industry
● Geography
● Company Size
● Company Name
● Seniority
● Age
● Gender
● LinkedIn Group

24. LinkedIn Ad Examples
What works well: What could be improved:
• This headline clearly describes the products or • The logo and the text within the image are too small and hard to read.
services offered. Try an ad variation with a question • This headline displays the company name rather than a word or
in the headline to engage people. phrase describing the service or key benefits of the service.
• This description lists clear benefits and suggests a • This description does not use complete sentences and proper
strong call-to-action. punctuation.
What works well: What could be improved:
• This headline draws attention using language familiar • This headline uses a generic phrase that doesn't distinguish
to the target audience. the product or service or catch the attention of the target
• This description clearly states who the product appeals audience.
to and offers a free trial. • This image does not relate to the products or services being
advertised.

25. What Have You Learned?
1. Who should use
LinkedIn?
2. How do you optimize
your own profile?
3. How should companies
use LinkedIn?
4. How do you use LinkedIn
Advertising?

26. Want More?
● Pinterest for Business – Tuesday, July 17.
● Finding the ‘Hot Spots’ on your Website with
Real-Time Traffic Monitoring – Tuesday, July 31.
● If you like it then you shoulda put a click on it: A
look at content creation and the magic of CTAs -
Tuesday, August 7.
Sign up at www.blytheco.com/bam

27. ● Don’t know where to
start?
● We can help
www.blytheco.com/BAM

28. ● Check this and all other presentations out on
Slideshare immediately following the webinar.
● www.slideshare.net/blytheco

29. Thank you for joining us!
aanderson@blytheco.com
@aliciakanderson
800.425.9843, x 2204
cnapue@blytheco.com
@blythecollc
800.425.9843, x 2237