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Link Building Basics
By Ashish Chauhan
Summary
• Article Submission
• Directory Submission/ Local Listing
• Web 2.0 / Squidoo / Hubpage
• Press Release Distribution
• Forum Discussion / Q/A / Blog Comment
• Social Bookmarking
• Guest Blogging
Article Submission
• Also known as Article Distribution / Article Marketing
• Guaranteed Result Oriented Before Google Panda update
• After Panda Update ??
• Is Article Submission Beneficial now ?
• One Article into Multiple Sites ?
• Unique Article for Each Site ?
• Article Submission Sites and Google Penalties
• Social Sharing of Article
• Author Profile
Directory Submission / Local Listing
• Is Directory Submission is same as Business Local Listing ?
• Why to use Directory Submission ?
• Local/Regional Directory Submission
• Before Panda Update Directory
• After Panda Update Directory
• Unique Title and Description or Same ?
• What is NAP ?
• User Generated Content
Link Wheel / Squidoo / Hubpage
• What is Link Wheel ?
• Why Link Wheel ?
• Is it Spam ?
• How to get MAX out of it ?
• Authority Sites – Easy to Rank
• Can use it in Reputation management
• Link Trundle ??
Press Release Distribution
• What is Press Release ?
• Why Press Release ?
• How its different from Article ?
• Is it Beneficial in SEO ?
• Helpful in Local SEO
• What Google thinks about PR ?
• Press Release Networks ( Premium PR )
Forum / Blog / Q/A Discussion
• User Generated Content
• Don’t Build Link, Build Discussion
• Add value in Discussion
• In Blog Comment use name not “Keyword”
• Create Identity
• Try to integrate social profiles
• In Q/A, Provide reference through naked URLs
Social Bookmarking
• What is Bookmarking ?
• Don’t use keyword in Title
• Best method for 2nd
tier promotion
• Use sites having Community
• Tagging - Local SEO
• Comments, Duggs, Likes
• Content Marketing
Guest Blogging
• What is Guest Blogging ?
• Benefits
• Queries to find
• Guest Blogging Networks
• Social Networks on FB, Linkedin etc
• Guest Blog Content
• Blog Post Sharing
• Twitter : https://twitter.com/SEOminister
• Linkedin: http://in.linkedin.com/pub/ashish-chauhan/18/88b/651
• Google+ : https://plus.google.com/117220100136192982751/about

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Link building basics

  • 1. Link Building Basics By Ashish Chauhan
  • 2. Summary • Article Submission • Directory Submission/ Local Listing • Web 2.0 / Squidoo / Hubpage • Press Release Distribution • Forum Discussion / Q/A / Blog Comment • Social Bookmarking • Guest Blogging
  • 3. Article Submission • Also known as Article Distribution / Article Marketing • Guaranteed Result Oriented Before Google Panda update • After Panda Update ?? • Is Article Submission Beneficial now ? • One Article into Multiple Sites ? • Unique Article for Each Site ? • Article Submission Sites and Google Penalties • Social Sharing of Article • Author Profile
  • 4. Directory Submission / Local Listing • Is Directory Submission is same as Business Local Listing ? • Why to use Directory Submission ? • Local/Regional Directory Submission • Before Panda Update Directory • After Panda Update Directory • Unique Title and Description or Same ? • What is NAP ? • User Generated Content
  • 5. Link Wheel / Squidoo / Hubpage • What is Link Wheel ? • Why Link Wheel ? • Is it Spam ? • How to get MAX out of it ? • Authority Sites – Easy to Rank • Can use it in Reputation management • Link Trundle ??
  • 6. Press Release Distribution • What is Press Release ? • Why Press Release ? • How its different from Article ? • Is it Beneficial in SEO ? • Helpful in Local SEO • What Google thinks about PR ? • Press Release Networks ( Premium PR )
  • 7. Forum / Blog / Q/A Discussion • User Generated Content • Don’t Build Link, Build Discussion • Add value in Discussion • In Blog Comment use name not “Keyword” • Create Identity • Try to integrate social profiles • In Q/A, Provide reference through naked URLs
  • 8. Social Bookmarking • What is Bookmarking ? • Don’t use keyword in Title • Best method for 2nd tier promotion • Use sites having Community • Tagging - Local SEO • Comments, Duggs, Likes • Content Marketing
  • 9. Guest Blogging • What is Guest Blogging ? • Benefits • Queries to find • Guest Blogging Networks • Social Networks on FB, Linkedin etc • Guest Blog Content • Blog Post Sharing
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  • 11. • Twitter : https://twitter.com/SEOminister • Linkedin: http://in.linkedin.com/pub/ashish-chauhan/18/88b/651 • Google+ : https://plus.google.com/117220100136192982751/about