With a vision and commitment to impart knowledge on online marketing to the Gujaratis, Elsner Technologies Pvt. Ltd., had once more conducted an informative seminar with the topic, “Internet Marketing Will Help You To Grow Your Business.” The seminar was conducted on 28th September at the Ahmedabad Management Association (AMA). The seminar was attended by many from the online marketing industry from Ahmedabad. Hosted by Vinita Singh, and presented together by Chintan Shukla, Tejas Kirodiwal.

1. Internet Marketing
Will Help You to Grow
Your Business …!!!
Presented By:
Chintan Shukla Tejas Kirodiwal
Business Analyst | Operations Head Sr. Search Analyst

2. What will be covered Today?
 Era of Internet Marketing
 State of Online Marketing Trends
 Business Culture & Online Marketing Trends In
Various Countries
 Shopping Mood of India.
 Strategies To Identify Local Influencers
 Money V/s Business
 Technical Aspects Of Internet Marketing

3. How many of you have this type of structure?

4. In The Office….. After Office …..

5. Why Internet Marketing??

7. Internet Marketing Channels

8. State of Online Marketing Trends
1. Local Business Needs an Online Presence.
2. Know about consumer & what they do online ?
3. Which Search engine is preferred most.
4. Online Reputation Affects Consumer Decisions
5. Local Businesses are on Social Media.
6. Consumers Engage with Business Videos Online.
7. Investments in Online Advertising is Growing

9. 1. Local Business Needs an Online Presence

10. 2. What consumers do online ?

11. 3. Which search engine consumers preffered most

12. 4. Online Reputation Affects Consumers Decision.

13. 5. Local Businesses are on Social Media.
83% of Small businesses
believes that Social Media is
Important for their business.
68% of Small & large
businesses have their
product videos
55% of Small businesses talk
about their product and promote
them.

15. 5. Local Businesses are on Social Media.

16. 6. Consumers Engage with Business Videos Online.

17. 7. Investments in Online Advertising is Growing

18. Business Culture & Online Marketing Trends
In Various Countries

19. 1. Business Culture In USA.
Online Marketing Strategies in USA.
1) Every small / large businesses in US preferred Internet Marketing to generate ROI.
2) In U.S. only e-commerce businesses expenditure reached $9.1 billion in 2012.
3) They use different Internet Marketing channels to promote their product but first preference is
goes to PPC and parallely they do SEO/SMO.
2. Business Culture In UK.
Online Marketing Strategies in UK.
1) In UK Most of businesses preferred Local as well as Internet Marketing.
2) Paid Advertising ,Display Advertising, Mobile Marketing ,Social Media , Video Marketing are the
most channels they frequently use for their product campaign.

20. •Social Media Marketing
1)Facebook
2)Twitter
3)Google+
4)Linked-in
• Video Marketing
1)YouTube-
This is best channel to
promote the business
product videos.
• Mobile Marketing
1)Over half of the U.S. population owns a
Smartphone.
2)16 – 40 age people taking advantage of
mobile marketing.
3)Most of businesses jump in to mobile
marketing.
3. Business Culture In CANADA.
Online Marketing Strategies in CAN.
1) Advertising in Canada plays a significant role in the Canadian economy.
2) Different Industry use different techniques of online marketing channels for their business.

21. 21
Online Advertisement Expenses

23. Shopping Mood of India
1)The traditional corner shop is moving further to a
corner and the majority prefers Modern Retail shop
followed by online shopping.
2)Electronic Gadgets are the first preference for online
shopping followed by books and clothes.
3) People like traditional corner shops owing to
personal attention and a segment of people still feels
traditional corner shops provide value and offer low
prices.

24. WHAT CONSUMERS PREFER ?
Online Shopping

25. WHAT CONSUMERS PREFER ?
Traditional Corner Shop

26. Strategies to Identify Local Influencers

27. Who is Your First Influencer ?

29. How to Identify Influencer ?
1) Facebook Fans: - Identify top-10 facebook fans.
- Participate in active conversation.
- Post regarding your product and update them regularly
- Ask question to them and know about their requirement or
what they are looking for.
2) Twitter Followers: - Identify top-10 twitter influencer.
- Share your views.
3) Google + : - Create the Strong network in Google +.
- Advertise your product through network.
- Get review about your products through your network.
- Every 2 month execute survey on Google+
4) Face to Face: - Arrange face to face Meetup every month or every 3 months.
- Know your customers need & expectations
- Create trust and build business relationship.

30. Money Vs Business

31. Money Vs Business
1) Many small business owners fighting for their
business against larger, better funded
competitors.
Q- How to win?
2) In business, if you want to solve a problem, you
can throw money to solve your problem. If
problem is big you will need to throw more
money and it works mostly.
Q- Is this the right solution?
3) Marketing is mightier than Money
Q – What do think marketing is all about ?

32. Q-1 How to win?
1. Define your Brand
2. Choose a competitive advantage
- Quality
- price
- Service
3. Create a customer database & Communicate with them.
4. Excite your customers by promotions.
5. Get Social & Use Internet Marketing channels for your business.

33. Q-2 Is this the right solution? (Throwing money at problems)
After 6
Months

34. Advertisement :Rs 20,000 +
Tele Calling Exp : Rs. 5,000 +
8 Marketing People salary : Rs.1,00,000 +
Travel Allowance : Rs. 10,000 +
Total Expense : Rs. 1,35,000 +
Use Internet Marketing
Channels
Get New Customers
Just Imagine…. If you
are getting – only
Rs 50,000 sales
After Spending
Develop New Business

35. 1. How Internet Marketing helps you to find out potential customers ?
2. How Internet Marketing will save your time and money ?
2. How you achieve and get new customers through Internet marketing ?
Let’s See How Internet Marketing Will help you in
Technical Aspects

36. Online Presence – Why?
36

37. Online Presence – HOW?
37
• Website is Must
• No Limitation
• 24/7 Salesman

38. Online VISIBILITY – Oh Yes!
38

39. How can Google Help my
Business?
39

40. Difference between SEO & PPC
40

41. What Apart from GOOGLE??
41
• In India, Internet =
Facebook
• Unique Targeting
Features
• Best for reviews
&Updates

42. Social Media Examples
42

43. Websites on TV Ads
43

44. Questionnaire Round

45. Thank You!
• Contact Us
- Elsner Technologies Pvt Ltd.
- T-6/7/9, Shubh Complex, Nr. Rajasthan
Hospital, Shahibaug, Ahmedabad
- E-Mail – Support@Elsner.in,
Support@BlurbPoint.com
- Ph No.: +91-9601825524
45

46. • http://avaxusa.com/internet-marketing-strategies-and-statistics/
• http://www.slideshare.net/wsi_Andrew/trends-report-2012-uk-europe
• http://www.wsi-emarketing.com/Consulting/InternetMarketingTrendsReport2013.aspx
• http://www.canadapost.ca/cpo/mr/assets/pdf/business/marketingtrendsimplications_en.pdf
• http://www.dmxperts.com/files/Internet-Marketing-Trends-Report-Canada-2009.pdf
• http://www.bubblews.com/news/204901-top-10-countries-with-the-highest-number-of-internet-users-by-moosabeqreth
• http://www.microsoft.com/business/en-us/resources/marketing/customer-service-acquisition/8-ways-to-get-new-customers-now.aspx?fbid
• http://foreseegame.com/opinionsquare/shopping_mood_of_india.pdf
• http://www.slideshare.net/ReachLocalPresentations/150-smartstatsonlinemarketingtrendseverybusinessneedstoknow
• http://www.slideshare.net/ReachLocalPresentations/how-to-leverage-local-influencers-to-drive-car-dealership-word-of-mouth-
driving-sales
• http://www.businesscatalyst.com/bc-blog/marketing-vs-money-the-brain-vs-the-brawn
• http://www.naijapreneur.com/beat-the-competition/
• http://tenonline.org/art/mm1/9301.html
• http://www.youtube.com/yt/press/statistics.html
• http://www.statisticbrain.com/twitter-statistics/
• http://en.wikipedia.org/wiki/Facebook
• http://www.go-gulf.com/blog/online-ad-spending/
References: