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Essential Guide of Advance
Guest Blogging for Marketers
Lets dive deeply in the context
of advance guest blogging
tactics
Twitter Hash tag for Today’s webinar :
#blwebinar
Host By
Monish Vora
Sr. Sales Manager
Hiren Vaghela
Sr. SEO Adviser
An Interactive Marketing Agency
 We are Recently Featured on SEOMoz ,
Marketing Pilgrim and many more
We Featured On
Key Points
• Do the Complete Segregation of the various aspects of
the guest blogging sites.
• Brainstorming to get perfect ideas to build good links
• Why guest posting matters for brand-building?
• Make it Viral – Get More Visibility
• Build a rapport with frequent interaction
• A quick briefing on a few useful tools
• Q & A
Do the Complete Segregation of the various
aspects of the guest blogging sites.
• Gather Raw data
• Filter the gathered raw data
• Define various metrics based on your requirements
• Choose wisely
• Measure the performance
• Repeat the process
Gather, Filter, Define the
Raw Data
Make the right choice
Performance Matters!!!
Image Credit: prologicwebsolutions
Repeat the same process
for all website campaigns!!!!
Brainstorming to get perfect
ideas to build good links
Use Appropriate Search
Queries to make things easier
for you!!!
Let’s take an example of a search
query.
Search term + “query” & Go for
it!
How you choose the best sites from
the derived data!!!
Sorting your Data.
There are many ways for sorting out your data:
Use Custom Operators
Use Various Attributes from Microsoft Excel
Use Search Operators
For Data Formatting:
MS Excel
Google Docs
Some other points to be checked!!
 Check the overall design of the site
 Scan the overall content of that site in terms of
relevance.
 Verify your selected sites based on your
customized metrics.
 See your link gets potential value into their
content.
 See the engagement of the readers of those sites
(Comments, Shares, Feedbacks)
 See the authors credit (in terms of your brand)
 Also check whether they are using rel=author or
not.
You are Done with the
Brainstorming Process!!
Why guest posting matters for
brand-building?
It reflects your background.
It gives some information about you and
also the persons associated.
It helps your audience in identifying the
expertise.
It helps you to become influential in the
marketplace.
Its all about building your
Brand !!!!!
Enhance your brand by using social media
accounts:
Use your social accounts in your biography, namely
Google+
LinkedIn
Twitter
Facebook
This is a great way to show your presence and bring
your brand to the next level.
Start Networking!!!!!
Don’t Hesitate to promote your Content
Promote yourself too!!!
Represent yourself as an Authentic
Person & Give a boost to your Brand!!
Write Quality stuff for your readers &
build a rapport with them!!
Readers are very vital part of your branding portion. Always
look out for their satisfaction…
Make it Viral – Get More
Visibility
After publishing your guest post,
the most crucial part is to make it
viral!!!
Why is it required???
Let’s catch some useful factors of it:
Making viral actually means sharing your posts through many social media
platforms where readers exist.
There are two ways to make your post viral:
1) Select sites that have a good sharing platform themselves
2) You make your posts viral by circulating through various platforms
If your readers find the post relevant, it will be automatically shared by them,
thus making the viral process natural
If your post gets a number of shares, its good for your brand reputation and
makes you stand out in front of the real users.
The viral process
goes on and on..
Build a rapport with frequent
interaction
Connect with your
readers and build a
strong relation with
them.
What you need to do?
 Treat your readers as your valuable assets.
 If anyone shares your guest post, than acknowledge
them for the same.
 Promptly carry on conversations if your readers have
any queries regarding your post.
 Valuing your readers, in turn, will help you in building
your brand
How do you handle your
customer..!!
A quick briefing on a few
useful tools
1. Evernote
2. Compete
3. Bufferapp
Evernote
Tired of MS Word and
OpenOffice??
You will definitely love this
free note-taking app. 
Snap of Evernote!!!!
Compete
Compete is a great free tool for
comparing up to three domains blog’s
traffic with other. You could also
register for a free account to compare
up to five domains at a time.
Snap!!!
Bufferapp
A convenient analytics tool which
provides feedback on every bufferapp
post.
Snap!!!
Essential Guide of Advance Guest Blogging for Marketers
• We have covered the tactics which we have found significant for
guest blogging. For any questions on these tactics, please contact
us on support@blurbpoint.com.
• Due to the time limitation, if we were unable to cover your desired
features, please send us your queries to
support@blurbpoint.com
We have recently launched “Ask An
SEO Expert” Service.
 Our SEO experts are available to answer your SEO queries.
 Submit your query to the page below.
http://www.blurbpoint.com/ask-seo-expert.php
 We will evaluate your question and revert back as soon as possible.
Any good question will be shared through our Video Series.
Join us
 Twitter : Follow us
http://twitter.com/#!/blurbpoint
 Facebook : Like us
http://www.facebook.com/SEO.BlurbpointMedia
 Learn more from our Blog:
http://www.blurbpoint.com/blog/
 Pinterest : Pin us
http://pinterest.com/blurbpoint/
Thank you
We Value Your Trust and look Forward To an Eternal
Relationship.
Any questions ???
Raise your hands….

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Essential Guide of Advance Guest Blogging for Marketers

  • 1. Essential Guide of Advance Guest Blogging for Marketers Lets dive deeply in the context of advance guest blogging tactics Twitter Hash tag for Today’s webinar : #blwebinar
  • 2. Host By Monish Vora Sr. Sales Manager Hiren Vaghela Sr. SEO Adviser An Interactive Marketing Agency
  • 3.  We are Recently Featured on SEOMoz , Marketing Pilgrim and many more We Featured On
  • 4. Key Points • Do the Complete Segregation of the various aspects of the guest blogging sites. • Brainstorming to get perfect ideas to build good links • Why guest posting matters for brand-building? • Make it Viral – Get More Visibility • Build a rapport with frequent interaction • A quick briefing on a few useful tools • Q & A
  • 5. Do the Complete Segregation of the various aspects of the guest blogging sites. • Gather Raw data • Filter the gathered raw data • Define various metrics based on your requirements • Choose wisely • Measure the performance • Repeat the process
  • 6. Gather, Filter, Define the Raw Data
  • 7. Make the right choice
  • 9. Repeat the same process for all website campaigns!!!!
  • 10. Brainstorming to get perfect ideas to build good links Use Appropriate Search Queries to make things easier for you!!!
  • 11. Let’s take an example of a search query. Search term + “query” & Go for it!
  • 12. How you choose the best sites from the derived data!!!
  • 13. Sorting your Data. There are many ways for sorting out your data: Use Custom Operators Use Various Attributes from Microsoft Excel Use Search Operators For Data Formatting: MS Excel Google Docs
  • 14. Some other points to be checked!!  Check the overall design of the site  Scan the overall content of that site in terms of relevance.  Verify your selected sites based on your customized metrics.  See your link gets potential value into their content.  See the engagement of the readers of those sites (Comments, Shares, Feedbacks)  See the authors credit (in terms of your brand)  Also check whether they are using rel=author or not.
  • 15. You are Done with the Brainstorming Process!!
  • 16. Why guest posting matters for brand-building? It reflects your background. It gives some information about you and also the persons associated. It helps your audience in identifying the expertise. It helps you to become influential in the marketplace.
  • 17. Its all about building your Brand !!!!!
  • 18. Enhance your brand by using social media accounts: Use your social accounts in your biography, namely Google+ LinkedIn Twitter Facebook This is a great way to show your presence and bring your brand to the next level. Start Networking!!!!!
  • 19. Don’t Hesitate to promote your Content Promote yourself too!!!
  • 20. Represent yourself as an Authentic Person & Give a boost to your Brand!!
  • 21. Write Quality stuff for your readers & build a rapport with them!!
  • 22. Readers are very vital part of your branding portion. Always look out for their satisfaction…
  • 23. Make it Viral – Get More Visibility After publishing your guest post, the most crucial part is to make it viral!!!
  • 24. Why is it required??? Let’s catch some useful factors of it: Making viral actually means sharing your posts through many social media platforms where readers exist. There are two ways to make your post viral: 1) Select sites that have a good sharing platform themselves 2) You make your posts viral by circulating through various platforms If your readers find the post relevant, it will be automatically shared by them, thus making the viral process natural If your post gets a number of shares, its good for your brand reputation and makes you stand out in front of the real users.
  • 25. The viral process goes on and on..
  • 26. Build a rapport with frequent interaction Connect with your readers and build a strong relation with them.
  • 27. What you need to do?  Treat your readers as your valuable assets.  If anyone shares your guest post, than acknowledge them for the same.  Promptly carry on conversations if your readers have any queries regarding your post.  Valuing your readers, in turn, will help you in building your brand
  • 28. How do you handle your customer..!!
  • 29. A quick briefing on a few useful tools 1. Evernote 2. Compete 3. Bufferapp
  • 30. Evernote Tired of MS Word and OpenOffice?? You will definitely love this free note-taking app. 
  • 32. Compete Compete is a great free tool for comparing up to three domains blog’s traffic with other. You could also register for a free account to compare up to five domains at a time.
  • 34. Bufferapp A convenient analytics tool which provides feedback on every bufferapp post.
  • 37. • We have covered the tactics which we have found significant for guest blogging. For any questions on these tactics, please contact us on support@blurbpoint.com. • Due to the time limitation, if we were unable to cover your desired features, please send us your queries to support@blurbpoint.com
  • 38. We have recently launched “Ask An SEO Expert” Service.  Our SEO experts are available to answer your SEO queries.  Submit your query to the page below. http://www.blurbpoint.com/ask-seo-expert.php  We will evaluate your question and revert back as soon as possible. Any good question will be shared through our Video Series.
  • 39. Join us  Twitter : Follow us http://twitter.com/#!/blurbpoint  Facebook : Like us http://www.facebook.com/SEO.BlurbpointMedia  Learn more from our Blog: http://www.blurbpoint.com/blog/  Pinterest : Pin us http://pinterest.com/blurbpoint/
  • 40. Thank you We Value Your Trust and look Forward To an Eternal Relationship.
  • 41. Any questions ??? Raise your hands….