A simple and unique solution to reach and entertain users with relevent and interesting content!

1. Client: NOKIA
Brief:
Nokia wanted an innovative platform/medium to be associated with its consumers
during festive season, through its new ring tone specially created for Durgapuja in
Kolkata.
Objective:
To distribute ring tone to targeted consumers to have viral affect to increase its Brand
reach.
Target Audience
General public with enthusiasm for culture of Bengal.
The Solution :
Blufi was deployed in pandals of Durgapuja in Kolkata. Users were asked to turn on
Bluetooth for receiving religious content. Ringtone was delivered in Durgapuja pendals
and Baristas around the city. Users were educated on the trial by keeping the right set of
banners in the temple.
Benefits of the Mobile Solution
Focus on targeted consumer and their needs
•
Association of consumer taste with brand objective.
•
Results
More than 50000 downloads over 5 days of religious festival.
Glimpse of the campaign