Discusses the basic navigation in Google Analytics, creating custom reports, widgets, importing dashboards, emailing reports and lists all the dimensions and metrics Google analyzes at this time - Oct 2013. http://www.coolchecks.net
15. • Free for most people
• Easy to install tracking code
• Emailing reports keeps you up to date on web
performance
• Find weak pages, keywords
• Identify best days to offer promos
• Identify exact days of traffic surges and drops
• Identify best pages
• Analyzes site speed
• Optimize sites based on this information
20. • There are 110 dimensions to choose from and many
dimensions can be used in tandem with each other
• Following you will see a comprehensive list of all of the
dimensions available
• Dimensions are not usually reported by themselves, but
with a metric or a series of metrics
21.
22.
23.
24.
25.
26. • Set up your own account
• Free to people who have less than 10M visitors per
month
• Sign up at http://www.google.com/analytics
• Add a website property to your account
• Verify the property
• Add tracking coding to all your pages
• Let Google begin collecting data
27. • <script type="text/javascript">
•
•
•
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-3956477-2']);
_gaq.push(['_trackPageview']);
•
•
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript';
ga.async = true;
•
ga.src = ('https:' == document.location.protocol ? 'https://ssl' :
'http://www') + '.google-analytics.com/ga.js';
•
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
• })();
• </script>
***Insert your unique property ID on line 3 UA-YourPropertyNumbers***
29. • Collection of reports you deem most important to your
business
• Can import starter dashboards or reports from others
30.
31. Widgets can be created, then dragged to locations you choose.
32.
33.
34.
35. Areas in dark blue are where most visits are coming from
36.
37. •
•
•
•
Audience – Where & When
Acquisition of Customers – SEO, Paid
Behavior – Browsers, Devices, Site Speed, Content
Conversions – Customized Goals
38.
39.
40.
41.
42.
43.
44. • You choose the dimensions and metrics you want
• Hundreds of combinations are possible
• Do it yourself or import custom reports from a library of
premade reports
45.
46.
47.
48.
49. People add users who can help them interpret results or do custom
work for them with Pay Per Click Advertising or Tracking
51. • Free for most people
• Easy to install tracking code
• Emailing reports keeps you up to date on web
performance
• Find weak pages, keywords
• Identify best days to offer promos
• Identify exact days of traffic surges and drops
• Identify best pages
• Analyzes site speed
• Optimize sites based on this information
52. •
•
•
•
•
•
Follow current updates to web algorithms
Use new Google Analytics features
Monitor websites
Test
Evaluate
Test Again
• Thanks for watching ~ Sherry Tingley
Notas do Editor
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.Google bought the company Urchin in 2005 and adopted their analytics software. The Google-branded version was rolled out in November 2005 to anyone who wished to sign up. Demand was so high they had to limit the users and went to a method of sign up by invitation only. That lasted until August of 2006. Then it was available to anyone who wanted to use it.No-one knows exactly how much Google paid for Urchin back in 2005, but the general consensus was somewhere in the region of US $30m.
create custom reports to answer questions important to your business
Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection configuration, processing, and reporting. The following diagram describes the relationships between the components and APIs:The Google Analytics Report Automation (Magic) script is available in the Google Spreadsheets script gallery and can handle all of this work for you - no code required.
The Google Analytics Platform lets you measure user interactions with your business across various devices and environments. The platform provides all the computing resources to collect, store, process, and report on these user-interactions.Custom variable tracking examples:Usually done in java scriptsitems were removed from online carts.Which sections or categories are most often visitedEcommerceenable ecommerce tracking on the view (profile) settings pageUse ga.js ecommerce tracking methods in your shopping cart pagesJava script goes in the head section of your checkout page:Tracking events: _gaq.push(['_trackEvent', 'Videos', 'Play', 'Gone With the Wind']);