1. Enrich your Super Apps with Blackberry 6 and BlueVia APIs 17th March 2011

2. Sanyu Kiruluta – RIM EMEA Team Lead, Developer Relations Andres Martinez - BlueVia Developer Program Engineer

3. Super Apps with BlackBerry 6 and Beyond Sanyu Kiruluta skiruluta@rim.com EMEA Team Lead, Developer Relations

4. BlackBerry Community 580+ partners and distributors across 175+ countries worldwide 55 million +global subscriber accounts Growth of 250,000% + since IPO 17,000+ global employees 35 million+ App Worldusers and 2 million downloaded every day 250,000+ BES deployments worldwide 300,000+registered developers 35 million + global BBM subscribers

5. BlackBerry Application PlatformRich Foundation and History BlackBerry JAVA App Platform with Open Integration API’s Truly Multi-Threaded & Multi-Tasking Environment Powerful PUSH and Connectivity Services: Internet & Enterprise

6. BlackBerry Smartphone Developer Ecosystem Develop Distribute Downstream Revenue BlackBerry Payment Service BlackBerry Advertising Service BlackBerry Analytics Service Direct distribution and monetization to end-users and Business Customers

8. Advanced Web Standards

9. Extensions to the Underlying APIs

10. Full App Runtime Model

11. Open Source and Extensiblehttp://www.github.com/blackberry

13. Data Transport Management and Secure Push Services

14. Communication with Bluetooth®-enabled peripherals

15. Rich multimedia features

16. Location-based services and BlackBerry® Maps

18. Buttons, Action Menus, TitleBar, Inertial scrolling, Pinch to Zoom, Animation, OpenGL 1.1, OpenVG 1.1, and many more

19. Deeper Device Integration

20. Unified Search, 1D & 2D Barcode

21. Communication APIs

22. Parsing – JSON, XML, RSS

23. Web Services – SOAP, REST, ATOM,RSS

24. Enhanced Location APIs

25. Estimated Time of Arrival (crowdsourcing)

27. The Next Generation of Super Apps

28. Social Platform 35m+ BBM community Key attributes: Real-time message delivery between individuals or groups Location sharing & alerts Photo and media sharing Instant feedback on delivery status Take advantage of BBM in your apps Increases revenue potential for developers More than APIs Available on new and in-market devices

29. Social Platform Embed Chat Invite Friends Create Communities Customize User Profiles Share Content Beta is available today! http://www.blackberry.com/developers/bbm

30. Near Field Communication

31. Augmented Reality NEW BlackBerry 6.1 Application Platform Magnetometer / Digital Compass API’s OpenGL-ES 2.0 Window API - Overlay native app surfaces (media player, camera, browser, etc.) with Java UI or OpenGL elements Event-based geo-fencing location API’s Enhancements to Barcode API’s for additional formats and custom decoding Much more! BlackBerry 6.1 Developer Tools coming soon!

32. From App Development to Monetization

33. BlackBerry App World™ 101Countries and Territories 6 Languages and 21 Currencies Over 35 million App World users Over 2 million app downloads per day Over 75% of app downloads OS 5.0+ PayPal, Credit Card, Carrier Billing FREE to register and submit apps NEW App World 2.1 with support for in-app payments & micro-transactions http://www.blackberry.com/developers/appworld

34. BlackBerry Payment Service Seamless In-App Payments Simple API For Developers Carrier, Credit Card and PayPal Billing Submit your apps and digital goods today! 70% Revenue Share With Developer http://us.blackberry.com/developers/platform/

35. BlackBerry Advertising Service 60% Revenue Share With Developer Mediation Platform http://us.blackberry.com/developers/platform/ 2

36. BlackBerry Analytics Service Who is using my app? What are they doing with my app? How long do they spend with my app? How many people use my app? Where are my users? When are they using my app? http://us.blackberry.com/developers/platform/

37. BlackBerry Analytics Service Analytics will help you buildbetter apps and make more money. Improve your app Know your users Refine app experience Prioritize feature additions Market your app Maximize yield for advertising Target up-sells Cross-promotions

38. Developer Support Developer Resources and Docs http://www.blackberry.com/developers/ Community Forums http://www.blackberry.com/developers/forum Issue Tracker http://www.blackberry.com/developers/issuetracker Staying in Touch: BlackBerry Developer’s Blog http://devblog.blackberry.com Developer Newsletter http://www.blackberry.com/developers/newsletter Twitter @BlackBerryDev 23 BlackBerry Developer Zone

39. Andres L. Martinez March 2011 Super Apps with BlackBerry 6

40. What is BlueVia? BlueVia is the new global developer platform from Telefonica that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles:

42. Starting with your BlueVia SuperApp

43. BlueVia app for Blackberry 6 BlueVia Advertising API #1 BlueVia MO SMS #2 BlueVia MO SMS #3 BlueVia MO SMS #4 BlueVia MO SMS #5 BlueVia MO SMS BlueVia MO SMS API BlueVia User Context API BlueVia User Context

44. BlueVia authentication process OAuth SignPost: http://code.google.com/p/oauth-signpost/ apiConsumer = new DefaultOAuthConsumer(consumer_key,consumer_secret); apiConsumer.setMessageSigner(new HmacSha1MessageSigner ()); apiConsumer.setTokenWithSecret(apiAccessToken_key, apiAccessToken_secret);

45. MO SMS Method: GET URL Structure: https://api.bluevia.com/ services/REST/SMS/inbound/445480605/messages version=v1 alt=json JSON Data Model: {"receivedSMS": { "receivedSMS": [{ "message":"This is a text message", "originAddress":{"phoneNumber":"524794786537"}, "destinationAddress":{"phoneNumber":"524040"}, "dateTime":"2010-10-22T15:48:45.662Z" }] } }

46. User Context API Method: GET URL Structure: https://api.bluevia.com/ /services/REST/Directory/{guid}/UserInfo/UserInfo version=v1 alt=json JSON Data Model: {"userInfo":{ "userProfile":{"userType":"Postpay","icb":"false","ocb":"false","parentalControl":"not active","operatorId":"O2","segment":"High Use"},“ userAccessInfo":{"apn":"blackberry.net,mobile.o2.co.uk,wap.o2.co.uk"},“ userTerminalInfo":{"brand":"BlackBerry","model":"9700","screenResolution":"2.44 inch, 480 x 360 pixels","mms":"yes"}}}

47. Advertising API Method: POST URL Structure: https://api.bluevia.com/ /services/REST/Advertising/simple/requests URL param: version=v1 Body Param: ad_request_id ad_presentation ad_space user_agent keywords protection_policy <a href = “Interaction URL”> TEXT or IMAGE </a>

48. Conclusion SMS API Advertising API User Context API

49. To get started…

50. Sanyu Kiruluta – skiruluta@rim.com Andres Martinez – almo@bluevia.com Elayne Checketts - elayne@bluevia.com