Learn how Mexican based Twitea.me is using BlueVia to add great functionality and unlock new revenue streams

1. Twitea.me
Case study
What is Twitea.me?
Twitea.me is a service which enables people who do not have a permanent mobile
internet connection in their phone or laptop to be in contact with their social
networks - Twitter and Facebook - through SMS messages. Twitea.me can be used
by anyone with a Twitter or Facebook account in any of the countries in which
BlueVia is present. This application has been developed by Arturo Garrido de la
Rosa, a Mexican developer who has used the BlueVia SMS API to design Twitea.me.
His inspiration came from his hands-on experience of the Mexican market where
the penetration of smartphones is not as high as Europe or the USA.

2. The story
Arturo, who is 35 and a Cybernetics and Computer The impact that social networking has had on
Systems Engineer, has always been fascinated by the society is huge. Keeping in touch with friends,
development of mobile applications. He started to family and colleagues has been made infinitely
work with the Movistar Developers Platform APIs in easier by the launch of services such as Twitter
2009, and made the natural progression to the new and Facebook. However, there are millions of
BlueVia platform at the end of 2010. people who desire the convenience of connecting
to their accounts while on the move but do not
“When I discovered the Movistar own a smartphone or permanent mobile internet
connection. Twitea.me fills this gap, enabling
Developers Platform I started to people to be connected on the move with their
try out their APIs, as I was really social networks because it works with any
cellular device, the user only has to register on
interested in the possibility of the Twitea.me site and configure the social
networks they want to use through SMS.
connecting directly with the
Telefónica network. When I heard
about BlueVia it was just perfect
because now I had the possibility to
continue doing exactly what I had
been doing locally in Mexico with
MDP but on a global scale and with
the added benefit of the business
models offered by BlueVia.”

3. How is BlueVia
helping Twitea.me?
By using the BlueVia SMS API, Twitea.me generates
revenues from every message sent and received
across the API.
“The impact of this is huge,
as using BlueVia means that I
now have access to brand new
revenue streams” says Arturo.
Beyond traditional business models, BlueVia gives
the opportunity to the developer to get recurring
revenues by sharing messaging traffic.
“Everything is made very
transparent and clear for the
developer.”
From start to finish the service has been created in
less than 3 months.

4. For Press and Media Enquiries:
33 Digital
BlueVia@33-digital.com
+44 (0)20 7608 2500