A look at chicken sandwich offerings within the fast food space

1. CHICKEN SANDWICHES
July 8th, 2011

2. The Competitors
2
 McDonald’s  Church’s
 Burger King  Boston Market
 Wendy’s  Jack in the Box
 Dairy Queen  Hardee’s
 Carl’s Jr.
 Sonic
 Zaxby’s
 Arby’s
 Bojangles’
 Popeyes  El Pollo Loco
 Chick-fil-A  Raising Cane’s

3. McDonald’s
3
Premium Crispy Chicken Classic Premium Grilled Chicken Classic Premium Crispy Chicken Club Premium Grilled Chicken Club
Sandwich ($3.99) Sandwich ($3.99) Sandwich ($4.29) Sandwich ($4.29)
White meat crispy chicken breast filet White meat grilled chicken breast filet White meat crispy chicken breast filet Juicy all-white meat grilled chicken and
so tender and juicy, we can’t keep it a so tender and juicy, we can’t keep it a and hickory smoked bacon make for hickory smoked bacon make for the
secret. Served on a whole grain secret. Served on a whole grain the most delicious of encounters. The most delicious of encounters. The
bakery-style bun with leafy green bakery-style bun with leafy green whole grain bakery-style bun and Swiss toasted honey wheat bakery-style bun
lettuce, a slice of tomato and lettuce, a slice of tomato and cheese help too. and Swiss cheese help too.
mayonnaise dressing. mayonnaise dressing.
Premium Crispy Chicken Ranch BLT Premium Grilled Chicken Ranch BLT McChicken ($1.00) Southern Style Crispy Chicken
Sandwich ($4.29) Sandwich ($4.29) You’ll be dazzled by the golden, crispy Sandwich ($3.59)
Juicy white meat crispy chicken breast Juicy white meat grilled chicken breast chicken housed on a perfectly toasted All-white meat crispy chicken and zingy
filet? Check. Hickory smoked bacon? filet? Check. Hickory smoked bacon? bun. pickles on a buttery steamed bun.
Check. Creamy ranch sauce? Check, Check. Creamy ranch sauce? Check,
and check out the whole grain bakery- and check out the whole grain bakery-
style bun. style bun.
http://www.mcdonalds.com/us/en/food/full_menu/chicken.html

4. McDonald’s - LTOs
4
Jalapeno Cheddar McChicken
($1.59) Cheddar Onion McChicken
This take on the McChicken has ($1.59)
a crispy white meat fillet, This take on the McChicken
White Cheddar Cheese, has a crispy white meat fillet,
Jalapeno Salsa, and Lettuce on White Cheddar Cheese,
a toasted bun Caramelized Onions, and
Lettuce on a toasted bun

5. McDonald’s – Chicken Biscuit
5
$2.85
http://www.mcdonalds.com/us/en/food/full_menu/breakfast/southern_style_chicken_biscuit.html

6. Burger King
6
TENDERGRILL® Chicken Sandwich ($4.54) Spicy CHICK’N CRISP® Sandwich ($1.00) Bacon Cheddar Ranch TENDERCRISP® ($4.99)
You want chicken? You got it. You want a A crispy chicken patty topped with garden- Tender, juicy, premium white meat chicken filet
juicy grilled chicken fillet on ciabatta bread, fresh iceberg lettuce and creamy mayo, all with crispy breading, fresh lettuce, red ripe
topped with crisp lettuce and tomato? You sandwiched in a fresh sesame seed bun. It’s got tomatoes, crisp white onions, crispy bacon, 2
got that, too. It’s called the TENDERGRILL® just the right amount of spicy kick. And at $1*, slices of cheese, brought together with a
Chicken Sandwich. it’s also got just the right amount of price. cheddar ranch sauce on a premium bakery corn
(*Price and participation may vary. Prices dusted bun. Limited time only. At participating
higher in AK & HI) restaurants.
Original Chicken
TENDERCRISP® Chicken
Sandwich ($3.99)
Sandwich ($4.54)
Crispy premium white
Crispy on the outside, tender
meat chicken topped
on the inside – the
with shredded lettuce,
TENDERCRIPS® Chicken
mayo, and served on a
Sandwich is a premium white
sesame seed bun. So
meat chicken filet with crisp
good, we haven’t
breading, fresh lettuce, red
changed it since 1979.
ripe tomatoes, and may on a
How many sandwiches
corn-dusted bun. It’s chicken
can say that?
just the way you want it.
http://www.bk.com/en/us/menu-nutrition/index.html

7. Wendy’s
7
Crispy Chicken Asiago Ranch Chicken Ultimate Chicken Grill Spicy Chicken Homestyle Chicken Crispy Chicken Deluxe
Sandwich ($0.99) Club ($4.89) ($5.09) Sandwich ($5.09) Fillet ($5.09) ($1.87)
A tender, breaded These aren’t some boring Tender grilled whole Kick it up a few There’s something Crispy chicken gets
chicken patty topped ol’ chicken sandwiches. chicken breast fillet notches. We added about our signature dressed. Thick, center
with crisp lettuce and Meet Wendy’s Asiago with a delicious honey our own fiery blend of chicken fillet. Specially cut Applewood smoked
creamy mayo done Ranch Chicken Clubs – mustard sauce and peppers and spices to seasoned, lightly bacon, American
Wendy’s way – fresh tender, all-white meat crisp fresh toppings. All your favorite chicken breaded and topped cheese, creamy
and delicious. Crispy chicken fillets topped with the flavor with only 8 breast fillet. Topped with mayonnaise on a mayonnaise and fresh
chicken never had it so thick-cut Applewood grams of fat. with mayo, lettuce, and butter toasted bun. This toppings cover a
good. Smoked Bacon, natural- red, ripe tomato. fancy bird will leave lightly breaded chicken
aged Asiago cheese, you wantin’ more. patty for a full-
creamy ranch sauce, flavored, tender,
hand-leafed lettuce, and crispy taste.
hand-chopped tomatoes.
Try one of these bold,
new clubs in Spicy,
Homestyle or Grilled
http://www.wendys.com/food/Family.jsp?family=2

8. Wendy’s - LTOs
8
Bruschetta Chicken Sandwich ($4.49) Bistro Cheddar Chicken Sandwich ($4.69) Monterey Chicken Ranch ($0.99)
Grilled chicken topped with diced Chicken fillet with cheddar cheese, tomato, A chicken fillet with melted Monterey
tomatoes, chopped basil and a balsamic lettuce, and a bistro sauce Jack Cheese and a Creamy Ranch Sauce
glaze
Flavor Dipped Chicken
Sandwich ($4.89)
Fully hand dipped
chicken filet available
in Buffalo or BBQ

9. Dairy Queen
9
Chicken Sandwiches
Grilled or Fried ($4.42)
DQ’s grilled or crispy breaded
chicken filet topped with fresh
green leaf lettuce, thick-cut
tomato, mayo, and served on a
toasted bun.
http://www.dairyqueen.com/us-en/eats-and-treats/

10. Sonic
10
Grilled Chicken Sandwich Crispy Chicken Sandwich Chicken Club TOASTER® Sandwich
($4.28) ($3.89) ($4.19)
100% all white meat grilled chicken 100% all white meat crispy chicken A true original. Juicy, breaded all
breast topped with fresh lettuce, breast topped with fresh lettuce, white meat chicken breast between
tomatoes and mayonnaise served on tomatoes and mayonnaise served on two thick slices of Texas Toast. Add it
a wheat bun made with whole grain. a wheat bun made with whole grain. to crispy bacon, melty cheese, fresh
*Wheat bun contains 10 grams of *Wheat bun contains 10 grams of shredded lettuce, ripe tomatoes and
whole grain. whole grain. creamy mayo and you’ve got quite
the conversation piece. If you can
even talk with that much delicious
food in your mouth.
http://www.sonicdrivein.com/menu/viewSection.do?sectionId=426

11. Arby’s
11
Cravin’ Chicken Sandwich Chicken Bacon & Swiss Sandwich Chicken Cordon Bleu Sandwich Roast Chicken Club Sandwich
($3.69) ($3.79) ($4.29) ($4.29)
Crispy, Prime-Cut chicken breast Crispy white meat chicken breast You can’t be blue with our Bleu. Tender oven roasted chicken, sliced
fillet topped with crisp lettuce, juicy fillet toped with thick cut pepper Crispy white meat chicken breast and piled high on a toasted
tomato and a jolt of zingy, zazzy, bacon, Swiss cheese and honey fillet topped with thinly sliced roast specialty roll with pepper bacon,
zaucy, zesty Cravin’ sauce. It’s one mustard, all served on a toasted ham, Swiss cheese and mayo, all Swiss cheese, fresh lettuce, ripe
sandwich that’s anything but boring! sesame seed bun. served on a toasted sesame seed tomato, and topped with Cravin’
bun. sauce
Also available with Roast Chicken Also available with Roast Chicken.
Also available with Roast Chicken.
*Limited availability at participating
restaurants *Limited availability at participating
restaurants
http://www.arbys.com/menu/prime-cut-chicken.html

12. Arby’s - LTOs
12
Jr. Buffalo Chicken Sandwich
($1.00)
All white-meat chicken and kickin’
buffalo sauce topped with lettuce on
a sesame seed bun

13. Popeyes
13
Po’ Boy Chicken Sandwich Simple Chicken Sandwich (LTO)
($3.49) ($1.99)
Chicken Filet, Lettuce, Pickles, All white meat fillet marinated in
Mayo, Italian Bread Louisiana spices with pickles on a
bun
http://popeyes.com/menu.php

14. Chick-fil-A
14
Chicken Sandwich ($3.15)
A boneless breast of chicken seasoned to Spicy Chicken Sandwich ($3.35) Chargrilled Chicken Sandwich ($3.85)
perfection, hand-breaded pressure cooked in A boneless breast of chicken seasoned with a A boneless breast of chicken, marinated in special
100% refined peanut oil and served on a spicy blend of peppers, hand-breaded, pressure seasonings, grilled to perfection and served on a
toasted, buttered bun with dill pickle chips. cooked in 100% refined peanut oil and served toasted Golden Wheat bun with dill pickle chips,
Also available on a Golden Wheat bun. on a toasted, buttered bun with dill pickle chips. Green Leaf lettuce, and tomato. Served with 1
Also available on a Golden Wheat bun. package of Honey Roasted BBQ Sauce.
Chicken Sandwich Deluxe ($3.75) Spicy Chicken Sandwich Deluxe ($3.95) Chargrilled Chicken Club Sandwich ($4.69)
A boneless breast of chicken seasoned to A boneless breast of chicken seasoned with a A boneless breast of chicken, marinated in special
perfection, hand-breaded pressure cooked in spicy blend of peppers, hand-breaded, pressure seasonings, grilled to perfection and served on a
100% refined peanut oil and served on a cooked in 100% refined peanut oil and served on toasted Golden Wheat bun with dill pickle chips,
toasted, buttered bun with dill pickle chips, a toasted, buttered bun with dill pickle chips, Provolone cheese, smoked Applewood bacon,
Green Leaf lettuce, tomato, and American Green Leaf lettuce, tomato, and Pepper Jack Green Leaf lettuce, and tomato. Served with 1
cheese. Also available on a Golden Wheat bun. cheese. Also available on a Golden Wheat bun. package of Honey Roasted BBQ Sauce.
http://www.chick-fil-a.com/Food/Menu-Detail/

15. Chick-fil-A – Chicken Biscuits
15
Chicken Biscuit ($2.19) Chick-n-Minis
A breakfast portion of our (3 count $2.25) (4 count $2.99)
famous boneless breast of Bite-sized Chick-fil-A Nuggets
chicken, seasoned to perfection, nestled in warm, mouth-watering
hand-breaded, pressure-cooked mini yeast rolls that are lightly
in peanut oil and served on a coated with honey butter spread (3
freshly baked buttermilk biscuit or 4 count)
Chicken, Egg & Cheese Bagel
Spicy Chicken Biscuit ($2.35) ($3.49)
A breakfast portion of boneless A breakfast portion of our famous
breast of chicken, seasoned with boneless breast of chicken, served
a spicy blend of peppers, hand- between a slice of American cheese
breaded, pressure-cooked in and a folded egg on a toasted,
100% peanut oil and served on sunflower multigrain bagel
a freshly baked buttermilk
biscuit
http://www.chick-fil-a.com/Food/Menu-Detail/

16. Church’s
16
Minis
(1 for $0.89) (2 for $1.69)
Chicken Sandwich ($1.09)
Don’t be fooled by the size, our
Delicious all white meat cooked to
Church’s Mini is bursting with Chicken
golden goodness topped off with your
Genius. It’s an all white meat chicken
choice of regular or spicy mayo on a
breast filet, fresh lettuce and a crispy
sesame seed bun. It’s a whole lot of
pickle served on a delicious toasted
yum.
bun. (Available at Participating
Restaurants)
Southern Style Chicken Sandwich
Double Chicken N Cheese Sandwich
($1.99)
($2.19)
You’re looking at your new favorite
Twice as nice. Two all white chicken
chicken sandwich, the Southern Style
patties cooked to golden perfection,
Chicken Sandwich. A delicious all white
topped with crispy lettuce and mayo
chicken breast served with crunchy
covered with two delicious slices of
pickles on a toasted bun. Its chicken
American cheese, all on a sesame seed
genius with a pickle. (Available at
bun. It’s double the flavor.
Participating Restaurants)
http://www.churchs.com/menu-chicken-original-chicken.html

17. Boston Market
17
Rotisserie Chicken Carver ® ($5.99)
Pulled BBQ Rotisserie Chicken ($5.99)
Rotisserie chicken with Dijon mayo, cheddar,
Rotisserie chicken with our zesty BBQ sauce
tomatoes and greens on a white or multi-
and cheddar cheese
grain roll.
BBQ Chicken Sliders ($3.29 for 3)
3 mini Rotisserie chicken sandwiches with our
zesty BBQ sauce
http://www.bostonmarket.com/ourFood?page=foodSub&id=4&name=Sandwiches

18. Jack in the Box
18
Really Big Chicken Sandwich Homestyle Ranch Chicken Club ($4.49) Jack’s Spicy Chicken ($3.69)
(Combo $3.99) Homestyle chicken filet with creamy ranch Spicy crispy chicken filet topped with
Two crispy chicken patties topped with sauce, crispy bacon slices and melting lettuce, tomato and Mayo-Onion sauce
cheese, bacon, lettuce, tomato and cheese on a toasted bakery style bun on a sesame seed bun
mayo onion sauce on a toasted bun
Chicken Sandwich ($1.00)
Sourdough Grilled Chicken Club ($4.19)
Breaded chicken patty with lettuce and
Grilled chicken filet topped with bacon,
Mayo-Onion sauce on a regular bun
Swiss-style cheese, lettuce, tomato and
Mayo-Onion sauce on toasted sourdough
bread
http://www.jackinthebox.com/menu/

19. Hardee’s
19
Hand-Breaded Chicken Fillet Charbroiled Chicken Club Charbroiled BBQ Chicken
Sandwich ($3.99) Sandwich ($4.19) Sandwich ($3.99)
A freshly prepared, premium, all- A marinated skinless chicken breast A charbroiled BBQ chicken breast,
white meat chicken breast hand- fillet topped with melted Swiss freshly sliced tomatoes, crispy lettuce
dipped in buttermilk, lightly breaded cheese, two strips of crispy bacon, on a honey-wheat bun.
and fried to a golden brown, then sliced tomatoes, lettuce, and
topped with lettuce, tomato and mayonnaise on a special honey-
mayonnaise on a seeded bun. wheat bun.
http://www.hardees.com/menu

20. Hardee’s – Chicken Biscuit
20
$2.99

21. Carl’s Jr.
21
Hand-Breaded Chicken Fillet Charbroiled Chicken Club Charbroiled BBQ Chicken Spicy Chicken Sandwich Charbroiled Santa Fe
Sandwich ($4.29) Sandwich ($4.79) Sandwich ($4.29) ($1.99) Chicken ($4.59)
A freshly prepared, premium, A marinated skinless chicken A charbroiled BBQ chicken Spicy chicken fillet, lettuce, Charbroiled chicken breast,
all-white meat chicken breast breast fillet topped with melted breast, freshly sliced tomatoes, mayonnaise on a plain bun. melted American cheese,
hand-dipped in buttermilk, Swiss cheese, two strips of crispy crispy lettuce on a honey-wheat Mild Green Chile, lettuce,
lightly breaded and fried to a bacon, sliced tomatoes, lettuce, bun. and Santa Fe sauce on
golden brown, then topped with and mayonnaise on a special honey-wheat bun.
lettuce, tomato and mayonnaise honey-wheat bun.
on a seeded bun.
http://www.carlsjr.com/menu

22. Zaxby’s
22
Kickin’ Chicken Sandwich Meal
Cajun Club ($5.02 for sandwich) Zaxby’s Club ($5.02 for sandwich)
($4.59 for sandwich)
Blackened chicken, bacon, Ranch, Chicken Fingerz, bacon, green leaf
Chicken Fingerz, Ranch and Tongue
green leaf lettuce, tomato and lettuce, tomato, mayonnaise, and
Torch® sauce on Texas Toast, served
American cheese on a toasted bun American cheese on Texas Toast
with crinkle fries and a 22oz
beverage
Grilled Chicken Sandwich Meal Chicken Finger Sandwich Meal Nibblerz Meal
($4.59 for sandwich) ($4.27 for sandwich) ($1.49 for 1 Nibbler)
Grilled chicken, honey mustard and Chicken Fingerz, Zax Sauce, and crisp Three snack-sized Nibblerz, served
crisp lettuce, served with crinkle fries lettuce on a toasted bun, served with with crinkle fries and a 22oz
and a 22oz beverage crinkle fries and a 22oz beverage beverage
http://www.zaxbys.com/menu_nutrition/the_menu.aspx?section=4&item=3

23. Bojangles’
23
Cajun Filet Sandwich Cajun Filet Club Sandwich
($3.49) ($4.19)
A seasoned breast filet served with A seasoned breast filet served with
crispy lettuce, juicy tomato and hardwood-smoked bacon, sharp
mayonnaise on a toasted bun. American cheese, crisp lettuce, juicy
tomato and mayonnaise on a toasted
bun
Grilled Chicken Club Sandwich
Grilled Chicken Sandwich
($4.29)
($3.69)
Tender, juicy breast meat grilled to
Tender, juicy breast meat grilled to
perfection, served with hardwood-
perfection, served with crisp lettuce,
smoked bacon, sharp American cheese,
juicy tomato and mayonnaise on a
crisp lettuce, juicy tomato and
toasted bun.
mayonnaise on a toasted bun
http://www.bojangles.com/menu#sandwiches

24. Bojangles – Chicken Biscuit
24
$2.45
http://www.bojangles.com/menu#sandwiches

25. El Pollo Loco
25
Charbroiled Chicken Club Sandwich
Guacamole Chicken Sandwich
($4.29)
($4.29)
Citrus Marinated Grilled Chicken on a
Citrus Marinated Grilled Chicken on
Mexican Style Telera Roll, topped with
a Mexican Style Telera Roll, topped
lettuce, Pico de Gallo, Jalapenos,
with lettuce, Pico de Gallo, and
Pepper Jack Cheese, and a Spicy
Guacamole
Southwestern Sauce
http://www.qsrmagazine.com/news/two-new-chicken-sandwiches-el-pollo-loco

26. Raising Cane’s
26
The Sandwich Combo
(sandwich $3.70)
3 Chicken Fingers, Cane’s Sauce, Lettuce,
Kaiser Roll, Fries, and a Regular Drink
http://www.raisingcanes.com/menu/