Coordinator for NC STEP (Small Town Economic Prosperity) Program in Marshall, NC, Jennifer talks about eco-tourism efforts in Marshall and Madison Counties

1. Home-Based Tourism
in Madison County
Jennifer Flynn
Town Clerk
NC STEP Coordinator
Town of Marshall
marshallncstep@gmail.com

2. Eco Tourism
• Ecos = Home: We know it best BUT
• How are we sharing our home?
• How are we describing it to the outside
world?
• How can we best take advantage of the
interest in this region?

3. Ecotourism in Madison Co.

4. Agritourism

5. Appalachian Trail

6. Fishing

7. Rafting

8. Other Outdoor Activities

9. Music of the Mountains

10. A Piece of History

11. Mountain Accomodations

12. Natural Hot Springs

13. Innovative Ideas

14. Combined with Assets
• Create a Strategic Plan
– Branding and Marketing Plan
– Develop a Destination through work with local
tourism oriented businesses and entrepreneurs
– Develop ways to capture visitor information
– Address off-peak and off-season
And…
IMPLEMENT!