BluefinSignals provides data on social media conversations related to television. Their fact sheet from March 2012 shows that in the previous year there was a 178% increase in public tweets and social TV comments grew 965%. The data breaks down comments by gender and network, and lists the top 10 networks and telecasts by comment volume, such as the 2012 Kids' Choice Awards and NBA games between the Heat and Lakers. A chart shows the growth in monthly social TV comments from March 2012.

1. BluefinSignals Fact Sheet - March 2012
4.45B Public Tweets 135M Public Comments
(178% YOY) (N/A)
Social TV Social TV
50.3M Tweets (965% YOY) 1.40M Comments (214% YOY)
6.4M Uniques (359% YOY) 827K Uniques (153% YOY)
46% (M) 54% (F) 71% (M) 29% (F)
Monthly Social TV Comments (M)
70
60
50
965% YOY
40
30
20
10
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2012
Daily Social TV Comments (M)
4.0
51.7M Comments
3.5
53% Primetime
3.0
2.5
2.0
1.5
1.0
0.5
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112 8,034 86,732
Networks Shows Telecasts
TOP 10 NETWORKS TOP 10 TELECASTS # Comments
# Comments
1 CBS 4,828,407 1 25th Annual Kids' Choice Awards (Nick) 1,318,320
2 ESPN 3,760,522 2 NBA: Heat vs. Lakers (ABC) 1,003,200
3 ABC 3,402,184 3 Pretty Little Liars (ABC Family) 804,331
4 ABC Family 2,640,481 4 NBA: Heat vs. Bulls (ESPN) 619,112
5 TBS 1,819,698 5 NCAA Basketball: Louisville vs. Kentucky (CBS) 613,604
6 TNT 1,729,498 6 NCAA Basketball: Kansas vs. Ohio State (CBS) 585,715
7 MTV 1,683,436 7 NBA: Knicks vs. Celtics (ABC) 540,257
8 FOX 1,622,067 8 NCAA Basketball: UNC vs. Kansas (CBS) 500,238
9 Nickelodeon 1,541,869 9 NCAA Basketball: Kentucky vs. Baylor (CBS) 409,000
10 NBC 1,445,118 10 NBA: Celtics vs. Lakers (ABC) 392,662