The fifth and final season of AMC’s “Breaking Bad” kicked off with a bang last night, topping social TV charts for the weekend with 123,361 Facebook and Twitter comments! In comparison, the season 4 premiere received 17,487 social media comments – meaning this year’s premiere saw a 605% increase in commentary. More info: http://wordpress.bluefinlabs.com/blog/2012/07/16/breaking-bad-premiere-tops-weekend-social-tv-charts/

1. Season
Premiere
Breaking Bad: Season 5 Premiere
Season 5, Episode 1
July 15, 2012
117,743
Comments on Twitter
5,618
Comments on Facebook
Gender Analysis
Social media response by gender
67% 33%
Male Female
Sentiment Analysis
Social media response by sentiment
21% 71% 8%
Positive Neutral Negative
Social TV Conversation Trend Line
Number of comments based on time featuring highlight callouts
After destroying
The police seize The guys Gus’s laptop, Walt,
Viewers tune in and In the flash-forward Gus’s laptop, which experiment at the Jesse, and Mike
express excitement opener, a 52-year- has footage of Walt, junkyard to see if an make their getaway
about the fifth and old Walt purchases Jesse, and Mike electromagnet can from the police
final season. a machine gun. cooking meth. destroy a laptop. station.
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Social TV Conversation Gist
Top words and phrases that appear in social media comments about this telecast
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