This document describes a SaaS marketing platform that connects fan social media activity around live music events to ticket sales. It analyzes problems venues face with ineffective marketing and lack of data tools. The proposed solution is a 4-step platform that 1) automates event calendars, 2) collects fan data, 3) develops fan profiles and metrics, and 4) enables analytics-driven marketing campaigns. It aims to help venues sell more tickets by targeting the right fans through social media and other channels. Financial forecasts assume growing affiliate fees or platform fees paid by ticket solutions over a 5-year period as the customer base expands market by market.

2. Venue
and
promoter
back-­‐office
automated
marke2ng
distribu2on
technology
(SaaS)
that
connects
fan
social
media
ac2vity
and
event
discovery
with
2cket
sale
outcomes
to
increase
the
efficacy
of
digital
marke2ng
campaigns
to
sell
more
2ckets
and
related
music
night
out
expenditures.
• A Cloud MARKETING PLATFORM FOR Promoters & Concert VENUES
• Market-based Live Music Night Out App for Fans (Q1 2014)
GETn2it LIVE! Software-as-a-Service
for the Live Music industry

3. A Cloud Marketing Platform for Live Music Venues
A
simple,
intui2ve
and
2me-­‐saving
app
for
venues
to
1-­‐click
market
their
events
across
the
web,
social
media,
mobile,
email
and
loca2on
–
faster,
easier
and
with
beEer
content
to
engage
fans
and
sell
the
maximum
number
of
2ckets.
Integrates
as
the
aErac2on
marke2ng
front-­‐end
to
a
venues
exis2ng
2cke2ng
solu2on
A Live Music Night Out App for Fans (Q1 2014)
A
simple,
easy
to
use
mobile
app
for
fans
to
discover,
engage,
plan
and
aEend
with
friends
live
music
nights
out.
(Tickets,
Dinner
&
Drink
in
the
Concert
Neighborhood,
Merch)
GETn2it LIVE! Customer
Product Description

4. • 500,000 Artists (with related labels and tour marketing companies)
• 87,000 venues
• $4.8B Ticket Sales + 40% Unsold
• $25B Addt’l Music Night Out Expenditures
• 200 Major Ticket Solution Platforms
• Ticket Solutions provide good ticket transaction technology
• Ticket Solutions lack robust attraction marketing platforms
The $30B North American Market

5. live music venues – Business Problem
(87,000 Venues in the US & CAN)
• Event
marke2ng
is
reac2onary
with
redundant,
2me-­‐consuming,
mul2-­‐
site
and
mul2-­‐login
data
entry
just
to
place
event
info
online
–
shotgun
one-­‐size
fits
all
approach
• Inability
to
target
fans
by
their
interests
• No
metrics
to
track
what
works
or
why
or
who
to
market
to
• No
tools
to
build
fan
interest
profiles
• Venues
poorly
leverage
social
and
mobile
• Venues
are
event
operators
–
not
marke2ng
technology
savvy
• Venues
don’t
measure,
can’t
control,
and
are
unable
to
improve
beyond
anecdotal
and
the
shotgun
• Venues
are
busy
doing
other
things
–
solu2ons
must
be
auto
or
1-­‐Click

6. Step-1: Automate The Venue Calendar
powered by GETn2it
[live today – Ramping Up Venue Customer Acquisition]
Enter
event
info
once
in
Cloud
Based
Event
Sync
with
1-­‐Click
Update

7. Step-2: Collect Fan Live Music DatA
Event
Discovery
&
Engagement
Ac2vity
designed
to
collect
fan
discovery,
likes,
interests,
shares
and
social
interac2on
data
across
social
media,
email,
event
calendars
and
event
pages
[Collecting Data today]
Social
Logon
Creates
Fan
Data
Profile

8. Step-2a Fan Data - Gamification Architecture
Track
people
ac2ons
and
iden2fy
posi2ve
business
outcomes
to
reward
and
giT
loyal
fans
and
market
events
based
on
real
interests
Social
Login
front
end
to
track
social
ac2ons
to
the
event
object,
social
interac2ons
&
venue
site-­‐ID
[Tracking and Awarding Badges - live today ]

9. People
Report:
Ac2ons
+
Social
over
2me
to
track
and
learn
likes
&
preferences
Live
Music
CRM:
Iden2fy
most
important
fans
for
giT,
loyalty,
brand
programs,
highly
targeted
marke2ng
[Deploy Q4]
Step-3: Develop Fan Profile Data & Actionable Metrics

10. Step-4: Analytics Driven Marketing
Venue self-Service Marketing Module
[Partial Today, balance by Q4 2013]
Event
Awareness
Amplifier
uses
event
info
already
entered
for
Calendars
coupled
with
Fan
Profile
Data.
Campaigns
leverage
fan
interests
and
interac2on
data
to
create
more
relevant
and
effec2ve
digital
marke2ng
designed
to
sell
the
maximum
number
of
2ckets.
All
marke2ng
ac2vity
is
designed
track
social
interac2ons
and
business
outcomes
for
fan,
friend
and
friend-­‐of-­‐friend
ac2vity.
Must
be
1-­‐Click
Easy
for
Venues
and
Promoter
(auto-­‐tagging,
rich
media
inclusive,
etc.)
• Automated
Event
Crea2on
(Facebook,
Pinterest,
FourSquare,
etc.)
• 1-­‐Click
Facebook
Wall
Posts
and
Tweets
• 1-­‐Click
Email
Templates
• Analy2cs
Driven
Email
and
Social
Media
Campaigns
• Event
marke2ng
to
most
likely
interested
fans
• Tastemaker
/
Influencer
campaigns
(giTing,
meet-­‐n-­‐greets,
free
2ckets,
etc.)
• Book
bands
on
likely
buying
interest
of
venue
fan
database

12. Enables venues to retain & grow their brand & local market identity
dovetails with a venues existing ticketing solution
(sells existing Tickets or cash at door events)
1-Click Event Awareness Amplifier for Web,
Facebook, Twitter, and coming soon Email & mobile.
Tracks Fan Social Actions that lead to ticket sales
Platform for Growth – Data Driven Marketing Tools To
place the right events in front of the Fans most likely to buy
GETn2it LIVE! The Venue Nutshell

13. • Follow the $
• Fans
+
Brands
=
Purchasing
Power
• Ar2sts
+
Venues
=
Have
Marke2ng
Needs
&
Less
$
• Launch
with
Ticket
Solu2ons
that
provide
Affiliate
$
or
Plaaorm
Fee
• Base Case Forecast
• Venue
customer
acquisi2on
–
freemium
approach
• Affiliate
Marke2ng
$
or
Plaaorm
$
Paid
by
Ticket
Solu2on
• Grow
into
Add
On
Modules
Paid
for
By
Venue
• Opportunistic case Forecast
• “Land
and
Expand”
• Acquire
more
venues
in
Each
Market
(sets
up
Network
Effect)
• Add
on
venues
–
either
app
fee
or
loss
leader
free
to
acquire
ubiquity
in
local
market
• Launch
Market
Based
Mobile
App
• Layer
In
Loca2on
Based
Goods
and
Services
Business Model

14. Forecast
driven
by
quan2ty
of
acquired
venue
and
app
embed
point
customers
BASE CASE FORECAST ASSUMPTIONS

15. 5 YEAR | BASE CASE FORECAST | TICKETS

16.
• Ini;al
1-­‐3
year
ramp
up
reflects
market
by
market
“transac;on”
fee
growth
of
;ckets
+
addi;onal
paid
for
modules
by
venues
(analy;c
driven
marke;ng
module)
• 3-­‐5
year
hockey
s;ck
growth
reflects
leveraging
selling
more
to
;cket
purchasers
(loca;on
based
brand
promo,
dinner
and
drink
promos;
influencer
campaigns,
licensing
of
data,
ar;st/
tour
marke;ng
and
merch,
etc.)
• Leverages
exis;ng
customer
base
and
ecosystem
partners
OPPORTUNISTIC CASE | REVENUE FORECAST

17. Sam
Gerace,
CEO
Veri2x
sits
on
Board
Veri2x
will
price
test
for:
$495
for
basic
SaaS
per
month
and
$495
for
Analy2cs
Driven
Marke2ng
Module
Sales Channel #1

18. Sales Channel #2

19. BOARD &
TEAM ROLES

20.
• They
are
a
Ticket
solu;on
with
Fan
CRM
• Late
May
Launched
a
Social
Marke;ng
&
Metrics
Front
End
• Compe;;ve
(serve
~
500
venues
/
<1%
of
the
market)
–
reduces
“PITA”
for
venues
• Creates
Market
Pressure
for
Ticket
Solu;ons
to
Use,
Partner
Or
Acquire
a
solu;on
Like
GETn2it
• GETn2it
Gamifica;on
&
Social
Infrastructure
dives
deeper
into
fan
likes
and
interests
• No
switching
costs
to
use
GETn2it
vs.
Tickebly
requires
a
;cket
solu;on
sale
Primary Competitive Influence
in the Market Today - Ticketfly

21. Social CRM + Actionable Data is Important
(and a significant gap in the market)
“We
were
looking
more
for
a
technology
partner
than
a
2cke2ng
company,”
explained
Adler
…
…
a
key
component
of
his
decision
was
Tickealy’s
rollout
of
the
Fanbase
analy2cs
tool,
which
couples
Facebook
data
with
2cket
sales
informa2on,
linking
the
datasets
in
a
way
that
hadn't
been
available
in
the
past.

22. $2.5M Investment To accelerate
growth Of the Venue Marketing
automation Solution into the $4.8B /
87,000 Venue Live Music Industry
• $250K
Market
Proof
Round
• $2.25M
Follow-­‐on
Growth
Round
The ask

23. Opportunity, Sources & Uses
(12 months post follow-on Funding)

24. Traction

25. Pollstar Mid Year 2013 Business Analysis
World Records. The Global Concert Industry is on pace that
could shatter gross sales records.
Livenation Report | 2012 Concert Trends

26. Opportunistic Growth Roadmap
Entertainment Event Channels

27. • Data Driven CRM for Live Music Event Industry is virtually untapped
• Built, Ready To Accelerate GROWTH
• Right Team + Partners
• Large Fragmented Manual Market
• Customers like the product
• Someone will seek to acquire this Company
Why invest?

28. ToDD Evans
CEO & Co-Founder
toDD@getn2.it
216.577.3180
www.getn2.it

29. Addendum
Slides

30. Plug & Play Workflow

31. YEAR-2 FORWARD FORECAST ASSUMPTIONS

32. The Ecosystem Solution
GETn2it
LIVE
provides
an
on-­‐demand,
internet
based
web
and
mobile
soTware
that
is
designed
for:
• Fans
to
discover,
share
and
acend
more
concerts;
and,
• Concert
Venues
to
beEer
leverage
fan
interests
to
market
events
&
sell
more
;ckets
(SaaS
-­‐
Built);
and,
• Ticket
Solu;ons
to
Amplify
their
Technology
Plaborms
with
a
robust
concert
calendar
and
social
marke2ng
engine
(SaaS
-­‐
Built);
and,
• Na2onal
Brands
to
deliver
loca2on-­‐based
ads,
marke;ng
and
loyalty
programs
to
fans
in
Venue
or
enjoy
dinner
&
drink
promo
in
the
“concert
neighborhood”(AD
TECH
–
Roadmap)
GETn2it
LIVE
is
sold
to
venues
through
marke2ng
partnership
with
2cket
solu2on
providers
and
directly
to
venues.

33. Milestones to Date
• March
2011
–
LLC
formed
• April
2011
-­‐
Partnership
ini;ated
with
Desert
Net
(alt
weekly
channel)
• May
2011
–
Innova;on
Fund
Grant
A
-­‐
$25,000
• July
2011
–
Mobile
Prototype
Demo
at
AAN
conference
|
New
Orleans
• August
2011
–
Business
Method
Patent
filed
• October
2011
-­‐
$200,000
Angel
Investment
Closed
• December
2011
-­‐
Jennie
Zamberlan,
President
Avan;a
joins
Board
• February
2012
–
Services
for
Equity
Agreements
in
place
for
Avan;a
(sokware
build)
and
Hitchcock
Fleming
(Marke;ng
Execu;on)
• February
2012
–
Unveil
GETn2it
to
Desert
Net
&
Select
Venues
• March
2012
–
Desert
Net
CTO
Wil
Gerken
joins
Board
and
ini;ates
plan
to
integrate
GETn2it
into
Founda;on
• May
2012
–
Tucson
Weekly
Launch
• June
2012
–
Product
Launch
@
AAN
Conference
|
Detroit
• Summer
2012
-­‐
Innova;on
Fund
Grant
B
$100,000
+
NCTOF
$125,000
• September
2012
-­‐
Live
in
Nashville
• October
2012
-­‐
Live
in
Cleveland
and
Boise
• February
2013
-­‐
Sam
Gerace
and
George
Buzzy
join
Board
• April
2013
-­‐
GETn2it
for
Venues
launches
• May
2013
-­‐
No;ce
of
Publica;on
of
Applica;on
for
METHOD
AND
SYSTEM
FOR
OPTIMIZING
COMMUNICATION
ABOUT
ENTERTAINMENT
• May
2013
-­‐
Validate
Revenue
Model
with
Grog
Shop
+
Beachland
Ballroom
Implementa;ons
• May
2013
-­‐
Veri;x
400
Venue
Pipeline
+
Business
Arrangment
in
Nego;a;on

34. Bessemer
Cloudscape
|
GETn2it
The
Live
Music
-­‐
SaaS