SocialSalesMap is an online service supporting sales teams to win by applying
- Network Visualization
- Social Network Integration
- & Social Network Analysis
to B2B enterprise sales.
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Win. Grow. SocialSalesMap.
1. 1
The «Social Sales» Opportunity.
74% «Of companies seeing measurable business
benefits by using Web 2.0 technologies.»
Source: McKinsey & Company,»How social technologies are extending the organization”, November 2011.
57%
«Of US business executives anticipate
increased revenue or sales as a result of
implementing a Social Business strategy.»
Source: Penn Schoen Berland, «The Jive Social Business Index Survey.», July 2011.
80%
«Of companies plan to increase the use of
Social Media, Customer Analytics as well as
CRM in the coming years.»
Source: IBM Institute for Business Value, «Frem Stretched to Strengthened. Insights from the Global CMO Study.», October 2011.
Copyright 2012 by Blueconomics Business Solutions GmbH
2. 2
The Evolution of Customer Relationship Mgmt.
Hierarchies Value Networks Communities
1990+ 2010+
Analytical
• Process efficiency • Effectiveness
• Strategic decisions
• Cycle times • Virtual Teamwork
• Market knowledge
• Costs • Social networks
• Performance
• Quality • Communication
Monitoring
• Reporting
Transactional Collaborative
2000+
Copyright 2012 by Blueconomics Business Solutions GmbH
3. Combining the Power of 2 Worlds.
Win. Grow.
SocialSalesMap®
Customer
Relationship
Social Networks Management
(CRM)
Copyright 2012 by Blueconomics Business Solutions GmbH
4. 5
Enhance Your Sales Network
Hunt
Manage Strategic
Sales Opportunities
Farm
Develop Key/Target
Accounts
Copyright 2012 by Blueconomics Business Solutions GmbH
5. SocialSalesMap®: Navigating B2B Sales
SocialSalesMap® is a powerful, yet very user-friendly online
tool helping sales teams to hunt and farm new business by
visualizing and analyzing relationship networks.
Copyright 2012 by Blueconomics Business Solutions GmbH
7. 8
«SocialSalesMap®» Ingredients
Interactive Maps
High user acceptance
Effective collaboration
Social Network &
CRM Integration
Identify contacts and
bridges
Monitor, Update & Notify
Social Network Analysis
Pro-active decision support
Transform knowledge into
actions
Copyright 2012 by Blueconomics Business Solutions GmbH
8. 9
Supporting the entire Sales Cycle
Social Network
Analysis
2 SocialSalesIndex®
SocialSalesMatrix
Driver Analysis
SocialSalesMap®
Contacts, Teams, Relationshi
ps Identify Analyze
Outlook & CRM Data
Social Network
Information
1
Act Strategy & Action Plan
3 Activity Management
Interactive Checklist
Graphical Timeline
Copyright 2012 by Blueconomics Business Solutions GmbH
9. 10
Effective Collaboration
Social Network
Analysis
SocialSalesIndex®
SocialSalesMatrix
Driver Analysis
SocialSalesMap®
Contacts, Teams,
Relationships Collaborate
Outlook & CRM Data Role-Based Access
Social Network
Information Read/Simulation Mode
Contact & Company Pools
Milestones & Reporting
Strategy & Action Plan
Activity Management
Interactive Checklist
Graphical Timeline
Copyright 2012 by Blueconomics Business Solutions GmbH
10. 11
Enhancing existing Sales Processes
Discovery Qualification Proposal Negotiation Win.
Identify core team. Identify internal and Integrate missing Leverage existing Review history.
external stakeholders. partners and influencers. relationships, bridges
Interview key contacts. and nodes. Analyze critical
Establish bridges and Analyze network relationships and actions.
Develop lead by missing relationships. influence. Review and finalize
Leveraging direct actions. Celebrate.
relationships. Develop strategic action Neutralize competitive
plan. nodes.
Review and update
action plan.
Copyright 2012 by Blueconomics Business Solutions GmbH
11. 12
Why SocialSalesMap®?
Traditional CRM SocialSalesMap®
Transparency Collaboration
Processes People
Reporting Actions
Efficiency Effectiveness
Contacts & Organizations Teams & Networks
Functionality User Experience
Transactions Social Relationships
Tables & Forms Interactive Maps
Software Packages Online Services
Office Mobile
Setting targets Achieving targets
Copyright 2012 by Blueconomics Business Solutions GmbH
12. „With the SocialSalesMap it is easy to
manage and network with the customer.“
CEO, Business Consultancy
„The SocialSalesMap has the potential to support
the sales process in a very efficient way.“
Group Client Manager, Telecommunications
„With the SocialSalesMap we can collaborate better
and leverage our strengths and relationships.“
Business Manager, Industrial Engineering
„The SocialSalesMap brings great
transparency into large sales projects .“
Account Executive, IT Service Provider
The world is changing. So is the CRM landscape. Enabled by technological innovation but driven by business needs & requirements. Collaboration, mobility, usability, cloud computing, social CRM and other macro and micro trends will fundamentally change the way we use, interact with and benefit from CRM systems. In the past, CRM was about managing contact information, transactions and reports. But CRM will open up. It will be a platform for teams to collaborate. It will be an environment for social networking. It will be a service supporting sales people, not just in the office. And users will enjoy working with it, because it will help them achieving and exceeding their targets. Blueconomics anticipates and drives the customer potential of “Collaborative CRM” to become reality.
SocialSalesMap™ is designed helping sales teams to win by applying interactive relationship maps, social network analysis and integration to complex B2B enterprise sales. Compared to traditional CRM, we are providing interactive relationship maps to increase user acceptance and facilitate effective collaboration. Social Network integration can be used to identify contacts and keeping the network up-to-date. CRM integration ensures the re-use of existing information and functionality as well as the support of established sales processes and methods. Through social network analysis, networks can be validated and actions can be proposed to help the user to achieve her targets.
Many companies already have CRM solutions in place to manage their contacts, opportunities as well as sales, marketing and service processes. In order to avoid double entry of data or conflicting functionality, a generic interface will provide standard integration to leading CRM systems. This way, the customer will be able to enjoy the benefits of the SocialSalesMap™ without compromising on established sales processes or methods.Secondly, it will also enable to certify the solution as add-on to leading CRM systems opening up new distribution channels as well as broaden the market.