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The «Social Sales» Opportunity.


74%                                           «Of companies seeing measurable business
                                              benefits by using Web 2.0 technologies.»
Source: McKinsey & Company,»How social technologies are extending the organization”, November 2011.




57%
                                               «Of US business executives anticipate
                                               increased revenue or sales as a result of
                                               implementing a Social Business strategy.»
Source: Penn Schoen Berland, «The Jive Social Business Index Survey.», July 2011.




80%
                                              «Of companies plan to increase the use of
                                              Social Media, Customer Analytics as well as
                                              CRM in the coming years.»
Source: IBM Institute for Business Value, «Frem Stretched to Strengthened. Insights from the Global CMO Study.», October 2011.


                                                     Copyright 2012 by Blueconomics Business Solutions GmbH
2




The Evolution of Customer Relationship Mgmt.
    Hierarchies          Value Networks                                               Communities



        1990+                                                                             2010+
                                          Analytical
•   Process efficiency                                                            •   Effectiveness
                         • Strategic decisions
•   Cycle times                                                                   •   Virtual Teamwork
                         • Market knowledge
•   Costs                                                                         •   Social networks
                         • Performance
•   Quality                                                                       •   Communication
                           Monitoring
                         • Reporting
        Transactional                                                                    Collaborative
                                     2000+

                         Copyright 2012 by Blueconomics Business Solutions GmbH
Combining the Power of 2 Worlds.

                Win. Grow.
                 SocialSalesMap®

                                                                               Customer
                                                                              Relationship
   Social Networks                                                            Management
                                                                                 (CRM)




                     Copyright 2012 by Blueconomics Business Solutions GmbH
5




Enhance Your Sales Network




           Hunt
         Manage Strategic
        Sales Opportunities
                                                                Farm
                                                         Develop Key/Target
                                                             Accounts




                   Copyright 2012 by Blueconomics Business Solutions GmbH
SocialSalesMap®: Navigating B2B Sales




SocialSalesMap® is a powerful, yet very user-friendly online
tool helping sales teams to hunt and farm new business by
visualizing and analyzing relationship networks.
                      Copyright 2012 by Blueconomics Business Solutions GmbH
SocialSalesMatrix: Analyzing Sales Networks




                Copyright 2012 by Blueconomics Business Solutions GmbH
8




«SocialSalesMap®» Ingredients
Interactive Maps
 High user acceptance
 Effective collaboration

Social Network &
CRM Integration
 Identify contacts and
  bridges
 Monitor, Update & Notify

Social Network Analysis
 Pro-active decision support
 Transform knowledge into
  actions
                      Copyright 2012 by Blueconomics Business Solutions GmbH
9




 Supporting the entire Sales Cycle
                                                                                              Social Network
                                                                                              Analysis
                                                                                     2         SocialSalesIndex®
                                                                                               SocialSalesMatrix
                                                                                               Driver Analysis
SocialSalesMap®
 Contacts, Teams, Relationshi
  ps                    Identify Analyze
 Outlook & CRM Data
 Social Network
  Information
                1

                                               Act                                             Strategy & Action Plan
                                                                                          3     Activity Management
                                                                                                Interactive Checklist
                                                                                                Graphical Timeline
                                 Copyright 2012 by Blueconomics Business Solutions GmbH
10




 Effective Collaboration
                                                                                  Social Network
                                                                                  Analysis
                                                                                   SocialSalesIndex®
                                                                                   SocialSalesMatrix
                                                                                   Driver Analysis
SocialSalesMap®
 Contacts, Teams,
  Relationships         Collaborate
 Outlook & CRM Data       Role-Based Access
 Social Network
  Information           Read/Simulation Mode
                       Contact & Company Pools
                       Milestones & Reporting
                                                                                   Strategy & Action Plan
                                                                                    Activity Management
                                                                                    Interactive Checklist
                                                                                    Graphical Timeline
                         Copyright 2012 by Blueconomics Business Solutions GmbH
11




Enhancing existing Sales Processes



    Discovery                 Qualification                        Proposal                             Negotiation           Win.
Identify core team.       Identify internal and               Integrate missing                    Leverage existing        Review history.
                          external stakeholders.              partners and influencers.            relationships, bridges
Interview key contacts.                                                                            and nodes.               Analyze critical
                          Establish bridges and               Analyze network                                               relationships and actions.
Develop lead by           missing relationships.              influence.                           Review and finalize
Leveraging direct                                                                                  actions.                 Celebrate.
relationships.            Develop strategic action            Neutralize competitive
                          plan.                               nodes.

                                                              Review and update
                                                              action plan.




                                                   Copyright 2012 by Blueconomics Business Solutions GmbH
12




Why SocialSalesMap®?
       Traditional CRM                                      SocialSalesMap®
         Transparency                                         Collaboration
           Processes                                              People
           Reporting                                             Actions
           Efficiency                                         Effectiveness
   Contacts & Organizations                                Teams & Networks
         Functionality                                       User Experience
         Transactions                                      Social Relationships
        Tables & Forms                                      Interactive Maps
      Software Packages                                      Online Services
             Office                                               Mobile
        Setting targets                                     Achieving targets
                   Copyright 2012 by Blueconomics Business Solutions GmbH
„With the SocialSalesMap it is easy to
         manage and network with the customer.“
                          CEO, Business Consultancy


„The SocialSalesMap has the potential to support
    the sales process in a very efficient way.“
          Group Client Manager, Telecommunications


„With the SocialSalesMap we can collaborate better
  and leverage our strengths and relationships.“
            Business Manager, Industrial Engineering


           „The SocialSalesMap brings great
        transparency into large sales projects .“
                  Account Executive, IT Service Provider
Thank you for your great support
and recognition.
Shake up
Your B2B
Sales.
Register Now.
www.Blueconomics.com




    Copyright 2012 by Blueconomics Business Solutions GmbH
17




Copyright 2012 by Blueconomics Business Solutions GmbH

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Win. Grow. SocialSalesMap.

  • 1. 1 The «Social Sales» Opportunity. 74% «Of companies seeing measurable business benefits by using Web 2.0 technologies.» Source: McKinsey & Company,»How social technologies are extending the organization”, November 2011. 57% «Of US business executives anticipate increased revenue or sales as a result of implementing a Social Business strategy.» Source: Penn Schoen Berland, «The Jive Social Business Index Survey.», July 2011. 80% «Of companies plan to increase the use of Social Media, Customer Analytics as well as CRM in the coming years.» Source: IBM Institute for Business Value, «Frem Stretched to Strengthened. Insights from the Global CMO Study.», October 2011. Copyright 2012 by Blueconomics Business Solutions GmbH
  • 2. 2 The Evolution of Customer Relationship Mgmt. Hierarchies Value Networks Communities 1990+ 2010+ Analytical • Process efficiency • Effectiveness • Strategic decisions • Cycle times • Virtual Teamwork • Market knowledge • Costs • Social networks • Performance • Quality • Communication Monitoring • Reporting Transactional Collaborative 2000+ Copyright 2012 by Blueconomics Business Solutions GmbH
  • 3. Combining the Power of 2 Worlds. Win. Grow. SocialSalesMap® Customer Relationship Social Networks Management (CRM) Copyright 2012 by Blueconomics Business Solutions GmbH
  • 4. 5 Enhance Your Sales Network Hunt Manage Strategic Sales Opportunities Farm Develop Key/Target Accounts Copyright 2012 by Blueconomics Business Solutions GmbH
  • 5. SocialSalesMap®: Navigating B2B Sales SocialSalesMap® is a powerful, yet very user-friendly online tool helping sales teams to hunt and farm new business by visualizing and analyzing relationship networks. Copyright 2012 by Blueconomics Business Solutions GmbH
  • 6. SocialSalesMatrix: Analyzing Sales Networks Copyright 2012 by Blueconomics Business Solutions GmbH
  • 7. 8 «SocialSalesMap®» Ingredients Interactive Maps  High user acceptance  Effective collaboration Social Network & CRM Integration  Identify contacts and bridges  Monitor, Update & Notify Social Network Analysis  Pro-active decision support  Transform knowledge into actions Copyright 2012 by Blueconomics Business Solutions GmbH
  • 8. 9 Supporting the entire Sales Cycle Social Network Analysis 2  SocialSalesIndex®  SocialSalesMatrix  Driver Analysis SocialSalesMap®  Contacts, Teams, Relationshi ps Identify Analyze  Outlook & CRM Data  Social Network Information 1 Act Strategy & Action Plan 3  Activity Management  Interactive Checklist  Graphical Timeline Copyright 2012 by Blueconomics Business Solutions GmbH
  • 9. 10 Effective Collaboration Social Network Analysis  SocialSalesIndex®  SocialSalesMatrix  Driver Analysis SocialSalesMap®  Contacts, Teams, Relationships Collaborate  Outlook & CRM Data Role-Based Access  Social Network Information Read/Simulation Mode Contact & Company Pools Milestones & Reporting Strategy & Action Plan  Activity Management  Interactive Checklist  Graphical Timeline Copyright 2012 by Blueconomics Business Solutions GmbH
  • 10. 11 Enhancing existing Sales Processes Discovery Qualification Proposal Negotiation Win. Identify core team. Identify internal and Integrate missing Leverage existing Review history. external stakeholders. partners and influencers. relationships, bridges Interview key contacts. and nodes. Analyze critical Establish bridges and Analyze network relationships and actions. Develop lead by missing relationships. influence. Review and finalize Leveraging direct actions. Celebrate. relationships. Develop strategic action Neutralize competitive plan. nodes. Review and update action plan. Copyright 2012 by Blueconomics Business Solutions GmbH
  • 11. 12 Why SocialSalesMap®? Traditional CRM SocialSalesMap® Transparency Collaboration Processes People Reporting Actions Efficiency Effectiveness Contacts & Organizations Teams & Networks Functionality User Experience Transactions Social Relationships Tables & Forms Interactive Maps Software Packages Online Services Office Mobile Setting targets Achieving targets Copyright 2012 by Blueconomics Business Solutions GmbH
  • 12. „With the SocialSalesMap it is easy to manage and network with the customer.“ CEO, Business Consultancy „The SocialSalesMap has the potential to support the sales process in a very efficient way.“ Group Client Manager, Telecommunications „With the SocialSalesMap we can collaborate better and leverage our strengths and relationships.“ Business Manager, Industrial Engineering „The SocialSalesMap brings great transparency into large sales projects .“ Account Executive, IT Service Provider
  • 13. Thank you for your great support and recognition.
  • 15. Register Now. www.Blueconomics.com Copyright 2012 by Blueconomics Business Solutions GmbH
  • 16. 17 Copyright 2012 by Blueconomics Business Solutions GmbH

Notas do Editor

  1. The world is changing. So is the CRM landscape. Enabled by technological innovation but driven by business needs & requirements. Collaboration, mobility, usability, cloud computing, social CRM and other macro and micro trends will fundamentally change the way we use, interact with and benefit from CRM systems. In the past, CRM was about managing contact information, transactions and reports. But CRM will open up. It will be a platform for teams to collaborate. It will be an environment for social networking. It will be a service supporting sales people, not just in the office. And users will enjoy working with it, because it will help them achieving and exceeding their targets. Blueconomics anticipates and drives the customer potential of “Collaborative CRM” to become reality.
  2. SocialSalesMap™ is designed helping sales teams to win by applying interactive relationship maps, social network analysis and integration to complex B2B enterprise sales. Compared to traditional CRM, we are providing interactive relationship maps to increase user acceptance and facilitate effective collaboration. Social Network integration can be used to identify contacts and keeping the network up-to-date. CRM integration ensures the re-use of existing information and functionality as well as the support of established sales processes and methods. Through social network analysis, networks can be validated and actions can be proposed to help the user to achieve her targets.
  3. Many companies already have CRM solutions in place to manage their contacts, opportunities as well as sales, marketing and service processes. In order to avoid double entry of data or conflicting functionality, a generic interface will provide standard integration to leading CRM systems. This way, the customer will be able to enjoy the benefits of the SocialSalesMap™ without compromising on established sales processes or methods.Secondly, it will also enable to certify the solution as add-on to leading CRM systems opening up new distribution channels as well as broaden the market.