People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!

1. ‘Free’ social
media listening
tools
Bloomrecommends

2. www.bloomworldwide.com
Contents
! Whyuseasocialmedialisteningtool?
! WhatcanIfindoutfromthesetools?
! Whatarethebesttoolstouse?

3. www.bloomworldwide.com
Whyuseasocialmedia
listeningtool?
• Pick out and filter online conversations that are taking
place around your brand, products or your
competitors at specific times or geographic locations
Monitor
Conversation
• Monitor the volume of mentions around a particular
topic or brand
Volume of
mentions
• Negative, positive or neutral, you will know what your
customers are saying about your brand
• Limit the damage of negative feedback or a PR crisis
Sentiment
• Listen to feedback about a new product or service
• Swoop in to help a customer that is struggling with a
product or service.
Customer Service
• Derive meaning from the mass of social media chatter
online
Insights
• Identify your brand advocates and influencers in your
industry.
Influencers &
advocates

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WhatcanIfindout?
Monitor
Conversation
Market
share
Volume of
mentions
Brand
awareness
Sentiment
Brand
affinity
Customer
Service
Customer
satisfaction
Insights
Customer
highlights
Influencers &
advocates
Partner
programme

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What are the best
social media listening
tools?
Source: Eknath Gomphotherium @ Flickr

6. www.bloomworldwide.com
Socialmention
Great for quick
checks and
reporting
Monitors all the
major platforms

7. www.bloomworldwide.com
• Socialmention is great for tracking what people are saying about
a company, new product, or an event, serving-up ‘user-generated
content from across the universe’ on one neat page of real-time
information. You can also easily download the data into a CSV
spread.
Great for...
• Monitors over 100 social media properties directly, including:
Twitter, Facebook, FriendFeed, YouTube, Digg, Google,
WordPress, plus blog content, comments and frequent authors.
Choose to search with keywords across all or individual
platforms.
Monitors all the
major platforms
• Strength (volume), Sentiment, Passion (a measure of the
likelihood that individuals talking about your brand will do so
repeatedly), Reach, and Frequent Authors.
Measures
4
categories...

8. www.bloomworldwide.com
Socialmention summary:
Quick, neat dashboard
Thorough search
No sign-up required

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HootSuite
Great for finding
opportunities to
engage with
customers &
influencers
Monitors all the
major platforms

10. www.bloomworldwide.com
• Hootsuite is one of the leading, all-encompassing social media
management tools. Primarily used for monitoring, posting &
scheduling content, it can also be a great listening tool. You’ll need to
register and authorise each social platform for the free version.
Great for...
• Direct sign-in to Twitter, Facebook, Google+, LinkedIn, Foursquare,
Wordpress & Mixi.
Monitors all the
major platforms
• Hootsuite’s free version comes with basic analytics, but in terms of
listening, it will not measure sentiment or volume. However, you can
monitor conversation in real time and respond straight from the
dashboard. Receive alerts on mobile when keywords are mentioned.
Measures...

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HootSuite summary:
Great for responding to
customers & engaging in the
moment.

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Topsy
Great for narrowing
down specific
conversations &
influencers
Monitors Twitter
and public pages on
Google

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• Social Search in Topsy is a free real-time search tool
which can index and rank results based upon the
most influential conversations about a specific term,
topic, page or domain queried. No sign-up required.
Great for...
• Primarily Twitter and Google . Choose to search
keywords or competitor profiles across Twitter, web
links, photo, video or influencers.
Monitors some
platforms
• Volume, Sentiment & Influence, plus detailed
searches of a specific domain and keyword to chart
trends with Topsy Analytics.
Measures...

14. www.bloomworldwide.com
Topsy summary:
Simple, easy setup
Great for finding content to
share on your social media
platforms

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Netvibes
Great for viewing
all social media on 1
page
Monitors all major
platforms and more
Source: Netvibes @ Flickr

16. www.bloomworldwide.com
• Netvibes is a dashboard reader, pulling through your social
media channels into one page. The free version (choose) ‘I’m just
me’ allows you to customise the layout & add or remove boxes
displaying each platform. You will need to sign up & allow access
to each social platform.
Great for...
• Facebook, Twitter, Google+, Flickr, Video (YouTube, Vimeo,
DailyMotion, Metacafe), Blogs (WordPress, Google Blog and
Twingly) as well as web searches (Google, Bing and Yahoo).
Monitors all
major platforms
& more
• Essentially a reader, but you can search on keywords to pull up
any online mentions & bookmark. It does not measure volume,
sentiment or author influence. Fine for a quick check on a daily
basis. Alerts & analytics & reports available on Premium only.
Measures...

17. www.bloomworldwide.com
Netvibes summary:
Good for quick checks on
current conversations and
keywords

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Google alerts
Great for simple
notifications via
email
Monitors Google
search results only

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• Simply monitor new blogs and online conversations through Google
search engine. Sign up for Google email alerts . Set up as many as you
like on different keywords.
Great for...
• Google and any public pages on social media that may appear in
Google search results, including video, news, blogs and new web
pages.
Monitors
results from
Google search
• No measurement is included – just Google results on a daily, weekly
or monthly frequency, sent to your Inbox.
Measures...

20. www.bloomworldwide.com
Google alerts summary:
Simple, easy setup
Great for finding content to
share on your social media
platforms

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Google trends
A good indication
of trending topics in
online searches
Monitors most
major platforms

22. www.bloomworldwide.com
• Get a colourful visualisation of real-time hot search
trends on Google Trends homepage, or run searches
around topics and location to monitor level of interest.
Great for...
• Topics on Facebook, YouTube, Google, Yahoo and
Outlook and queries on Facebook, YouTube, Google,
Hotmail and Yahoo.
Monitors most
major platforms
• Measures search trends only. For example, if you search
for tea in Scotland in March of 2007, Trends analyses a
% of all searches for tea within the same time and
location parameters.
Measures...

23. www.bloomworldwide.com
Google trends summary:
Plot global or regional trends
around particular topics or
search queries

24. Bloom take insight from
social data & develop it
into actionable solutions
Wanttoknowmore?
www.bloomworldwide.com
@bloomworldwide
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