Kate Cooper, CEO of Bloom Worldwide, talks us through her typical week and provides insight into what it's like to be an agency CEO.

1. A week in the
life of an agency
CEO
#MyBloom

2. www.bloomworldwide.com
About
Kate Cooper
Iam currentlyCEOofBloom
Worldwide.
Iliketothinkthatwhatseparatesme
frommanyofmypeersisthat,whilst
operatingatboardlevelformuchofmy
career, Iworkhardtoremaincloseto
thedigitalindustrywithmyfinger
firmlyonthepulseofdevelopmentsin
technologyandhowthiscanaffect
socialstrategyinparticular.
Mycareerhighlightsinclude(asidefrom
foundingBloom)havingtimespentas
HeadofSocialMediafortheCabinet
OfficeandasCommercialDirectorat
AMV.
#MyBloom

3. www.bloomworldwide.com
Monday
My check-in day
MostofMondayisspentinmeetings
withkeystakeholdersinour
business.
TodayIammeetingwithmy
managementboardtodiscussKPIs
forthenextquarter,focusedon
Bloom’sownmarketingeffortswith
anewwebsitelaunchandspeaking
withjournalistsabouthaving
recentlybeenrankedtheUK’s5th
bestindependent agencyinthe
DrumIndependentAgencyCensus.
#MyBloom

4. www.bloomworldwide.com
Tuesday
On-sitewithclients
ImakesureIspendatleastoneday
aweekon-sitewithclientsand
todayIaminBrussels.
My meetingscheduleincludes
planningwithmarketing,
organisingasocialmedia
conference,negotiatingwith
procurementandlaunchingan
employeeengagement
programmeonTwitterbypushing
thebuttononthefirsttweetwith
theMarketingDirector.
#MyBloom

5. www.bloomworldwide.com
Wednesday
Mypresentationday
MostweeksIamleadinglarge
scalepresentationsforclientsor
onbehalfofBloom.
TodayIampresentingatwohour
slotataclientboardmeetingon
thebusinesscaseforincreased
investmentinsocialmedia(and
yesIam8.5monthspregnant!).
#MyBloom

6. www.bloomworldwide.com
Thursday
My planning day
Wechampion30|60|90planning
atBloommakingsurewetake
careofthenowwhilstalso
lookingtothefutureandtodayis
aplanningdayforme.
Projectsinthepipelineatthe
momentincludedesigninganew
CRMsystem, integrated
marketingstrategyforBloomand
campaignsasaresultoftwonew
clientwins.
Ohandparticipatingin
#GlobalSelfieday.
#MyBloom

7. www.bloomworldwide.com
Friday
My doing day
MostFridaysIaimtoclearmy
diaryofmeetingsandgetmy
headdownandgetsomedoing
done.
TodayIamhandsonindesigning
aclient’sdigitaltransformation
strategyaswellasreviewing
somecuttingedgeattribution
modelworkwehavedeveloped
foraclientinLondon.
#MyBloom

8. www.bloomworldwide.com
Wheneverit’spossible,Itryto
leadbyexamplewithwork/life
balanceattheweekendandenjoy
timewithfamily,friendsandthe
animalsonmysmallholdingin
WestSussex.Oursixchickens,
twodogs,cat,twopigsand
potagerkeepmebusymost
weekends.
It’s the WEEKEND!
#MyBloom

9. About Bloom
BloomWorldwideisaninsight-drivendigital
agencyspecialisinginsocialmedia,searchand
content.
Insight-drivendigital>betterresults
ClientswhobenefitfromthisapproachincludeToyota
across31countriesinEurope,WileyBlackwellglobally
andButlinsintheUK.
#MyBloom

10. Connect with
Kate
#MyBloom
www.linkedin.com/in/katecooper
@kate_cooper
www.bloomworldwide.com
@bloomworldwide