Jay Love of Bloomerang and Dave Boyce of Fundly will explain how the immense success of new donor acquisition via peer-to-peer fundraising can also result in repeat donors the following year.

1. Peer-to-Peer Fundraising and Donor
Retention Don’t Have To Be Enemies!
David Boyce
CEO
Fundly
Jay B. Love
CEO & Co-Founder
Bloomerang
August 14, 2013 1

3. Fundly Is…
• Event Fundraising platform
• Three things:
– Easy
– Pretty
– Social
• The best platform for acquiring new donors

4. Why Social Fundraising?
• 90% of households have one or more social media profile
• Each person with a social media profile has an average of 130
friends
• Average donation on crowdfunding sites for charitable giving is
$121
– (28% higher than the average online gift)
• When a friend reaches out to another friend to ask for help
supporting a non-profit cause, the response rates are 10x
higher than when the organization makes the ask!

5. How Inviting is This?
• Not visually inviting/stimulating
• Doesn’t inspire action
• No sharing tools
• Doesn’t show what others are giving
• Doesn’t communicate what money does
• Can’t live alongside website content
• Can’t style the page on my own

6. Vs This…

22. • Less clunky – easy to use as admin, no IT or 3rd party
required
• Access – Access to admin tools needs to be available
anywhere
• User friendly – make it easy for donors and
participants to use
• Intuitive – Simple to navigate, sign up, donate, become
a fundraiser, share, etc.
EASY & INTUITIVE

23. Fundraisers - the tools they
need
• Page building & editing
• Email center for updates
• Funds – easy to access
• Customization
• No outside designers needed
No IT or 3rd Party Involvement

24. Easy to build and edit campaigns Easy to email and post to social sites

25. Supporters into Fundraisers
• Supporter Fundraising pages all include default content.
• Supporters can build onto that content, telling their own story.
• We automate many coaching and sharing actions.
• Photos and video are widely used.
• Facebook and email support integral.

26. You Need A Plan
A compelling story w/ inspiring content.
A core group of interested volunteers who will kick
off campaign.
A solid plan to recruit volunteer fundraisers.
A communication plan.
A clear goal.
A clear schedule.
A single campaign “Owner” in your org.

27. Arnie’s March

28. 63 Teams
3,538 Emails
224,009 Impressions
413 supporters
673 Facebook
posts
72,261 Facebook audience
$12,993 raised

29. Make it Personal!
• Personal ties cited as the
#1 deciding factor in
individual donations
• Personal campaign pages
convert 38% more then a
standard donation page

30. • Blog style updates to keep people
engaged (feedback loop)
• Supporters receive email updates
• Personal “thank you” cards

31. Social – from beginning to end

32. Make it Social
• 60% of browsers in the US are logged into
Facebook at any given time
• If Facebook were a country, it would be the
world’s 3rd largest. (2x the size of the US)
• Personal mobiles pages – 35% of traffic to
nonprofit sites comes from mobile sources
• 58% of traffic to Fundly from mobile or social
• 54% of Fundly users connect through Facebook

33. Real campaign on Facebook

34. How to Start
• Sign up and create a fundraiser for free
• Recruit supporters through email and social media
• Need more help or integration with Bloomerang
contact Support@fundly.com

35. Donor Acquisition Tools Step 2
Effective use of a donor database makes
new donor “RETENTION” achievable . . .

36. Capital Campaign Tools
Effective use of a donor database is?

37. Capital Campaign Tools
Effective use of a donor database is?
Simply “EVERYONE” using it daily to
build relationships!

38. “New donor commitment is the next logical step
after a relationship is created and nurtured.”
Lifetime Value = New Donor Commitment

40. Addressing the Retention Problem!
Is it a Donor Relationship Problem?

41. CUE THE EXPERTS:
Dr. Adrian Sargeant
Bloomerang Chief Scientist
Professor of Fundraising at the Center on
Philanthropy at Indiana University holding what is
presently the world’s only endowed chair in that
discipline.
Top 10 Most Influential People in Fundraising
Renowned expert on Donor Retention and Donor
Loyalty
Mr. Tom Ahern
Bloomerang Donor
Communications Head Coach
One of the world’s top authorities on donor
communications
Author of 4 books on Donor Communications
Winner of 3 prestigious international IABC Gold Quill
awards

42. DONOR RETENTION BEST PRACTICES
Dr. Adrian Sargeant
Bloomerang Chief Scientist
“A 10% improvement in retention
can double the LIFETIME value of
your donor database!”

43. “The total net contribution that a
customer/donor generates during
his/her lifetime in your database”
Defining Lifetime Value

45. 6 Key Retention Drivers
(That can double lifetime value)
• Drip feed mission performance data
• Connect often
• Be personal (SEGMENT)
• Develop like a good personal friendship
• Find & use numerous human connectors
• Always communicate what monies are doing!

47. Automatic Engagement Factors
• Recency and pattern of giving
• Cash donors vs. sustaining
donors
• # of years giving +
• Upgrade /
Downgrade + -
• Lapsed -
• Event attendance +
• Opens email +
• Click links in emails +
• Unsubscribes
from email -
• Has stated communication
preferences +
• Has inbound interactions +
• Has soft credits +
• Volunteers +
• Social Media
(coming soon)
• …and a whole lot more!

49. Next-Gen Database/CRM
Easy Enough for All to Use!
(Even the CEO)
Enables Donor Retention
Best-Practices!

50. Questions?
David Boyce
CEO
Fundly
Jay B. Love
CEO & Co-Founder
Bloomerang

51. Next Webinar:
“Building & Communicating Your Nonprofit Brand
w/ element212
8/15 1pm EST
bloomerang.co/resources/webinars