Are you a nonprofit CEO or Executive Director with a large fundraising goal and too few tools to reach it? Would you like to feel confident in your ability to close the gifts that you know are needed to help you make mission happen [and keep on the lights]? This program is geared toward the decision-makers at the top who need to ‘learn it,’ ‘get it’ and ‘get it done.’ (We encourage development staff to attend as well to support your CEO!). We go straight to the top of the pyramid for this one, talking about the highest level potential donors and the strategies to get them to support you at the highest levels. The presenter encourages interactive sessions and will entertain questions about your real donors [change the names if you want!] and real problems you face, right now. Take advantage of this offer to get your own questions answered about how to successfully close the highest level gifts! Learning Objectives: Why you want to unleash your own passion and energy around mission. Understanding the importance of ‘who cares the most?’ Realizing that it’s not about the money; heartfelt purposeful connection yields lucrative and meaningful returns. Share your story! Time will be given for a lively Q&A session. About the presenter: Having a donor thank her for offering the opportunity to make a gift is Susan Axelrod‘s sweet spot. She brings to her teaching and training programs 30 years of fundraising experience and an intuitive sense about working with people’s philanthropic passions. Susan was a practitioner during the first half of her career and has had a successful consulting practice since 2001. As a consultant she has focused on helping organizations commit energy and passion to donor relationships, cherishing and nurturing them through personalized strategies and meaningful giving opportunities. Susan is the Managing Partner and Lead Coach of Confident Fundraising and will be offering and facilitating the first-ever Fundraising Mastermind Group for Nonprofit Leaders, to begin in January 2015. There are only six spots available and applications are now being accepted.

1. Confident Fundraising for
Nonprofit CEOs and EDs
!
10/8/14
2pm EDT
!
The presentation will begin shortly.

2. Before We Get Started
3
This presentation is being recorded!
!
The recording and slides will be emailed to you
later this afternoon.
!
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.

3. Today’s Guest -­‐ Susan Axelrod
3
Susan brings to her teaching and training programs
30 years of fundraising experience and an intuitive
sense about working with people’s philanthropic
passions.
!S
usan was a practitioner during the first half of her
career and has had a successful consulting practice
since 2001. As a consultant she has focused on
helping organizations commit energy and passion to
donor relationships, cherishing and nurturing them
through personalized strategies and meaningful
giving opportunities.
!S
usan is the Managing Partner and Lead Coach of
Confident Fundraising and will be offering and
facilitating the first-­‐ever Fundraising Mastermind
Group for Nonprofit Leaders, to begin in January
2015. There are only six spots available and
applications are now being accepted.

4. Susan L. Axelrod, CFRE, PFR!
Webinar for !
October 8, 2014!
Contact:!
susan@confidentfundraising.com!
518.495.4573

5. ⦿ Decision makers!
⦿ Frustration, aggravation, high turnover,
low results—pain point!
⦿ Hamster Wheel
⦿ In top 3 reasons that people give!
⦿ ‘Limping and languishing’
⦿ How do you see your organization? Can you join
with others? Or, strong enough for a long future?

6. !
Why you want to unleash your own
passion and energy around mission
!
⦿ Helps you to persuasively communicate mission-need
–your story- to people who care the most

7. !
⦿ Understanding the importance of
‘Who Cares the Most?’
!
⦿ Create life-long loyal donors and
improve donor retention

8. ⦿ Realizing that it’s not about the money;
heartfelt purposeful connection yields
lucrative and meaningful returns.

9. ⦿ Share your Story!

10. AND A FEW RESOURCES TO SHARE, CALL ME TO SHARE YOUR
BIGGEST NEED AND I’LL POINT YOU IN THE DIRECTION OF
RESOURCES YOU NEED! !
• Great article on mergers, something to consider?
http://www.bridgespan.org/Blogs/Mergers-and-Collaborations/
March-2014/Joining-Forces-to-Create-a-Nonprofit-
Network.aspx#.VDICKPldUTU !
• Giving USA 2014: http://www.philanthropy.iupui.edu/news/article/
giving-usa-2014 !
• The most simple and best! by Jerold Panas: Asking http://
www.jeroldpanas.com/pages/book_asking.htm !
• Inspired Philanthropy by Tracy Gary: www.inspiredphilanthropy.org !
• Getting to Giving, Fundraising the Entrepreneurial Way by a billion-dollar
fundraiser, Howard Stevenson: www.GettingToGiving-fundraising.
com

11. ⦿ Beginning January 2015
⦿ 6 spots available for Mastermind group
⦿ 8 spots for new ED training
⦿ Special Offer to Webinar attendees – 10%
discount
⦿ Check the website for more information, or
send me an email!

12. ⦿ Get in touch for more resources or to apply
for the first sessions in 2015!
Susan L. Axelrod, CFRE, PFR!
www.ConfidentFundraising.com!
!
Contact:!
susan@confidentfundraising.com!
518.495.4573

13. Questions?

14. Free educational resources »
•Daily blog post
•Weekly webinar
•Downloadables
•Nonprofit Wrap-­‐Up
•Bloomerang TV
https://bloomerang.co/resources

15. https://bloomerang.co/resources/webinars
!!!
Upcoming (free!) webinar:
!
The Secret to a Successful
Direct Mail Campaign
!
Amy Schiffman, Lizzy Sternberg
and Lisa Sheridan
10/30 -­‐ 1pm eastern